Italia Independent - Mickey Mouse 0090V Velvet - Black - Disney Official - 009.120 - Sunglasses - Italia Independent Eyewear

Italia Independent - Made in Italy 2.0

The mission and philosophy of Italia Independent are largely described by its name. Italy is not only the place where the company is based and operates, but it’s also the main inspiring place and the moving force of the brand. I-I is a brand that aims to reload Made in Italy and create “Made in Italy 2.0”.

Today a product or brand is perceived as new only if its materials and functionalities are innovative, without however jeopardizing its true Italian roots. Italia Independent believes that creativity today lies in remixing different experiences and styles.

The association of materials from different origins and the fusion of tradition with innovation are the project’s philosophy and values. We strongly believe that our brand, although focused on eyewear, should be 360-degree effective from clothing to home decor, from glasses to cars, and this is what we do.

Italia Independent - Mickey Mouse 0090V Velvet - Velvet Effect

Italia Independent best seller model made of plastic material that meets the magic of the world © Disney on the occasion of Mickey's 90th birthday. Front made with velvet effect treatment and temples featuring prints dedicated to the famous comic book character. The mirrored and shaded lenses feature the "Mickey" icon embossed with laser. Bas-relief logos on both auctions.

Velvet Effect Treatment

Sunglasses with Velvet Effect treatment. Italia Independent was the first company in the world to introduce the velvet effect in eyewear, starting from a surface treatment already used in the automotive sector, called UV Lux ®. This innovation has allowed the Brand to affirm its notoriety, fed by the continuous research of innovative, unconventional technologies, then applied to its products.

This type of finish, which gave birth to the product family called I-V, has recently been the subject of attempts at imitation by prestigious brands, initially skeptical about its use. The process for obtaining the velvet effect is obtained by orientating and projecting particular natural fibers against surfaces coated with adhesive material.

The energy needed to orient and accelerate the fiber and make it penetrate into the glued layer is provided by an electrostatic field that is generated between the metering unit and the surface to be covered. Plus versions have an increased effect; the bicolor versions instead combine two different colors on the same surface of the fronts.

Technology awarded as innovation of the year by MIT Review Italy in May 2014.

Form

Square

Material

Plastic

Type

Unisex

Product Code

VELVET 0090V

Material

Acetate

Dimensions

Auction: 140 mm

Bridge: 20 mm

Caliber: 50 mm

Colour Code

0090V DISNEY.009.120