Aniye By

Rock'n Roll Souls Only

Aniye By is one of the most innovative and young brands in clothing on the current fashion market. It was born from the city of Carpi and in a very short time conquers the positive opinions of all new generations and influencers, see Chiara Ferragni who was precisely selected as brand style icon. To the rhythm of music, the brand founded by Alessandra Marchi distinguishes itself from the others with its own personal style, made of color, sets of fabrics and shapes, vintage models revisited in a modern and versatile key. That's exactly how Aniye By differs from everyone, by her eccentric and contemporary clothes. A totally Made in Italy company, which never gives up traditions and quality, always being one step ahead of the trends of the moment.

To the rhythm of music, the brand founded by Alessandra Marchi distinguishes itself from the others with its own personal style, made of color, sets of fabrics and shapes, vintage models revisited in a modern and versatile key.

That's exactly how Aniye By differs from everyone, by her eccentric and contemporary clothes. A totally Made in Italy company, which never gives up traditions and quality, always being one step ahead of the trends of the moment.

The Story of Aniye By

Alessandra Marchi, founder and creative director of Aniye By is a ‘daughter of art’: her father Vannis Marchi and uncle Marco are in fact the owners of the Liu Jo group. Raised breathing fashion and traveling the world, Alessandra in 2000 founded her brand in Carpi with a very specific idea: to make contemporary rock-inspired clothes for women who like to dress in an unconventional way.

Since that day, Aniye By has exploded, establishing itself today as one of the reference brands of modern girls and women. His glam rock style is aimed at women who are free, gritty, characterful, transgressive, nonconformist, very sensual, aware of their strength and beauty.

They want to express themselves without themselves and without buts and, of course, they do not go unnoticed.

The Style of Clothing and Accessories Aniye By

Alessandra, in an interview, called the style of her brand “re-vintage” Aniye By. In fact, she takes inspiration from the clothes of the past and reinterprets them by creating super modern collections.

All garments, from dresses to sweaters, are a perfect mix of styles and moods: rock, romantic, and innovative.

How Much do You Like Aniye By's Clothes?

The leaders of Aniye By like to go crazy, they enchant men and women, it is impossible to remain indifferent to so much sensuality, character and originality. Every garment, every detail and accessory tells in a contemporary key the unforgettable rock femininity of the 80s.

Between provocation and romance, Aniye By clothing is invariably sexy between bustier miniskirts and long dress with large side slits, sexy tulle dresses, lace shirts and motorbike jackets, snake leggings and paw pants, ecofur trench coats and mixed with floral prints, Texan-style accessories.

The philosophy of designer Alessandra Marchi is to give new life to what was something else in the past. A particular feature of his style is to assemble pieces of various outfits to narrate in a seductive and modern key garments that have made the history of fashion and music.

She can follow fashion or upset it depending on what she wants to express, unpredictable as women. One day in tulle and lace, the next day in denim and leather nail, two days later wrapped in elegant blazers, eco-friendly fur and bustier miniskirt.

The woman Aniye By is determined, dynamic, independent, instinctive, plays and enchants with her irony. The brand reveals the transgressive side hidden in every woman. The femininity designed by Alessandra Marchi makes the head spin.

For Aniye By the connection with music is fundamental. It is to it, in fact, that the designer Alessandra Marchi draws inspiration to design the Aniye By collections. To the icons of the past such as David Bowie, the spirit of the rock bands and the prints of the graphic tee of the musical bands draws to create perfect garments for the urban-style.

The link with music is also clear in the presentation of the autumn winter 2021-2022 Aniye By collection, which was launched from the short film “Lotty Love”. The protagonist is Carlotta Antonelli (Angelica Sale from Suburra) who thanks to the Aniye By clothes and accessories seems to be a real rock star.

The Aniye By Clothes

The call to the 80s style is also in every new collection, with the famous Aniye By tulle dresses that have now made everyone fall in love and the important shoulder straps. Aniye By short dresses showing legs and those in shiny fabrics to stand out all night.

For Aniye By blouses, Aniye By jumpsuits, Aniye By leggings and Aniye By t-shits return the animalier prints that mix with bright and graphic colors to create ironic and impactful garments. There is also no shortage of beloved Aniye By floral print maxi dresses, to be worn with low sandals or Texas boots.

A very popular new entry are the Aniye By cut baby doll clothes that slender the figure and look really good for everyone. To wear with bare shoulders, with a t-shirt or with a blazer and sneakers.

Aniye By - Sneakers, High Sandals and Accessories

In a game of contrasts, Aniye By proposes to wear her basketball sneakers along with the most elegant tulle dresses and blazers in the collection.

Products Aniye By