Swarovski

Brillant Creations

History

Swarovski is the flagship brand of Swarovski International Holdings, a company specialized in the production of crystal artefacts that owes its fame to the high quality of workmanship.

Since 1895 the precision cutting of crystal introduced by the founder Daniel Swarovski has characterized the company, and his passion for innovation and design has made it the leading brand in the jewelry and accessories sector at a global level.

His intention was to create a "crystal accessible to all". He therefore invented an electric machine capable of cutting crystal with a precision never seen before.

From American jazz clubs to Parisian fashion houses, the clothes overflowed with Swarovski crystals, interpreting the enthusiasm of the 1920s.

In the twentieth century, the company focused on the introduction of extraordinary crystals for Haute Couture designers.

The "Aurora Borealis" effect, born in the fifties from the collaboration with Christian Dior, creates an enchanting brilliance by opening new creative horizons in the world of fashion.

Today, the family tradition continues to offer women all over the world brilliant interpretations of style.

From the initial stylistic indications, to the launch of a new collection, Swarovski's creative process is an extraordinarily fruitful process.

Thanks to the attention to fashion trends, the most current forms and targeted brand promotion initiatives, each jewel tells a story.

In Wattens, the historic headquarters of the brand, the company makes every day new cuts, colours and formats.

Every day we seek a continuous redefinition of crystal, accompanied by a constant search for cutting-edge techniques for the most elaborate jewels.

The frames are defined using the proprietary techniques of the Austrian house, giving a superior quality to manual processes.

Meticulous attention to detail guarantees the highest quality for each creation and constant expertise in every phase of the creative process.

Strengthened by decades of collaborations with stars from the world of fashion and entertainment, and by a path always aimed at excellence, Swarovski has been spreading the unique charm of jewelry and crystal subjects for over 120 years.

The brand has always been committed to the development of conscious luxury and promotes positive and sustainable actions and attitudes throughout the sector.

Products Swarovski