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Glenmorangie


We are Creators of Delicious and Wonderful Highland Single Malt Scotch Whiskies since 1843



Our History



Delicious by Design



Starting with water, wood, yeast, and barley, our whisky makers are endlessly imaginative in their quest to create delicious whiskies. Known as the Distillers of Tain, they’ve been honing their craft for more than 175 years. They make our fruity, more delicate spirit in stills as tall as a giraffe, to create more space for taste and aroma. Then they age it in the world’s finest casks. Led by our Director of Whisky Creation Dr Bill Lumsden, this crackerjack crew are on a mission to bring new flavours and possibilities to the world of single malt.


Delicious Whisky Since 1843



We’ve been crafting our single malt since 1843, when farmer William Matheson and his wife Anne followed their dreams and founded the Glenmorangie Distillery. Our whisky makers have been dreaming up wondrous whiskies in the very same spot, ever since.


Meet The Distillers of Tain



For us, creativity takes a community. Designing delicious whiskies requires constant watch over our tall stills, and skills built up over generations. These men and women are deeply versed in our anything-is-possible style of whisky making. Truth be told, we couldn’t create Glenmorangie without them.


Taller Stills Mean Tastier Whisky



The copper stills in which we distil our spirit, are the tallest in Scotland. With necks as tall as a giraffe, they create more space for taste and aroma. And so we craft a wonderfully fruity and delicate spirit, ripe for experimentation.


Why We Think Wood is Wonderful



We never stop searching for the very best casks in which to age our spirit. Sourced from far and wide, they are often even customised to our specifications to create a distinct flavour profile. Over a lifetime of more than 100 years, oak trees absorb incalculable flavours, which they slowly pass on to our whisky in the darkness of casks, over decades.


Protecting Our Pure Water



Our water is unusually rich in minerals, which help to make our whisky so wonderfully fruity. To keep this water pure, we own and protect the entire forest that surrounds our source, the Tarlogie Spring.


A Salute to Our Spirit Animal



The giraffe has long been our spirit animal. After all, this majestic animal is the same height as our towering stills. But although the giraffe is known and loved at Glenmorangie and across the world, few are aware of the threat it faces in the wild. Numbers have fallen by 30% in just 30 years – and some types of giraffe are now critically endangered.



Knowing how urgently the giraffe needs help, we have pioneered a conservation partnership with the Giraffe Conservation Foundation charity, which aims to secure a future for all wild giraffe populations in Africa.


Local History



The Tarlogie Springs, Glenmorangie's own water source and most prized asset, is the product of rain that has been forcing its way through layers of limestone and sandstone for a hundred years. These natural minerals give it its 'hard' water qualities and provide Glenmorangie with a raw ingredient unique amongst Highland distilleries. Our ancient ancestors drank here, considering the pure, mineral-rich waters of the Springs to be sacred. We think they're pretty special too!


A World Full of Wonder



The world of Glenmorangie is full of wonder. And in our colourful new film, shot by celebrated photographer Miles Aldridge, we are throwing open our doors, welcoming all to come in and explore.


Bringing Our Wondrous World to Life



The perfect invitation to share in the simple joy of our delicious whisky, our film depicts seven everyday scenes – a train journey, a trip to the laundromat, a bubble bath... And because they take place in Glenmorangie’s world, these experiences are all so much more wondrous. Each scene shows characters enjoying Glenmorangie (although in the laundromat, they are notably out of shot).



With a cinematic style and settings saturated with colour – a realm in which Aldridge is admired worldwide – the film is rooted in our signature bold ‘orangie’ hue. Encapsulated by our tagline ‘It’s kind of delicious and wonderful”, it welcomes people to see the world through our eyes.


Simple Joy



It was our desire to share the joy of Glenmorangie more widely, which inspired the film’s creation, in partnership with Aldridge and communications agency DDB Paris. Louise Dennett, our Global Head of Brand explains: “We make whisky because we want people to enjoy it. There are many technicalities as to how we make it taste so good. But ultimately, what matters is that our single malt is delicious, and that we open the doors to the wondrous moments you can have with our whisky. Because we think there’s a simple joy in that.


Working With DDB and Miles Aldridge



The film’s bold technicolour palette was a particularly deliberate choice, says Alexander Kalchev, Chief Creative Officer at DDB Paris: “We set out to showcase everyday experiences all made more wonderful, to reflect Glenmorangie’s perspective. Inspired by the brand’s signature orange colour, we decided to use colour as a metaphor to open up the whisky’s world. And of course, as a master of colour, Miles Aldridge was the obvious talent to bring our vision to life.”


"Through our collaboration with Miles Aldridge and DDB Paris we have created a visual feast. We hope it will welcome more people into our delicious and wonderful world."


Style and Precision



Aldridge’s style and precision is wonderfully evident throughout the film. For instance, he has carefully placed an anagram of Glenmorangie in each scene and a giraffe or two (a tribute to our spirit animal), almost like a treasure hunt.



“Throughout the campaign we peppered little ‘Easter eggs’, little things to find”, says Aldridge. “There are anagrams of Glenmorangie: ‘A Ginger Lemon’ in the train and ‘Mango Reeling’ as a neon. As well as the anagrams, each of the visuals has the recurring motif of the giraffe. The idea was that these would appear in each of the visuals like little games, almost cameo performances.



“The amazing thing about this campaign is that it’s so contrary to what we’re used to with whisky campaigns. For Glenmorangie to have the courage to take on this campaign is really refreshing.”



Dennett adds: “Miles has been a wonderful partner in building our campaign. When you look closely at each scene, there is an extraordinary richness to the storytelling. By considering every aspect, he has helped us create not simply images, but a whole Glenmorangie world, open for all to explore.”


Our Whiskies



Whisky making is our sensory playground. We believe all flavours are possible – and potentially delicious. We make award-winning whiskies that taste of sunsets, French patisseries, autumn days, Italian espresso bars... Just let your taste buds lead the way.


The Core Expressions



These are the whiskies we find endlessly delightful. The ones you can always enjoy. Beginning with the delicate spirit of our giraffe-high stills, they take it on all manner of extraordinary flavour journeys. From the smooth, mellow tones of our signature expression, The Original, through lush storms of sweetness and mocha explosions, they’re all here for you to explore.


Prestige Expressions



Through the years, our whisky creators have dedicated themselves to their craft, in pursuit of perfection. These peerless whiskies are the culmination of their art. In celebration of such mastery, we bring their most rare and treasured creations to the discerning connoisseur.


Private Editions



Year after year, our award-winning Private Edition celebrates the innovation for which the Glenmorangie Distillery is revered. Marrying skill with vision, our pioneering whisky creators have designed a series of unique single malts that deserve to be shared with a select audience of Scotch whisky aficionados. As individual as they are rare, these experimental releases will captivate the single malt collector.


Exclusive Core Expressions



Created exclusively for travellers, these delicious single malts pay homage to the generations of skill behind our whisky creation. Each whisky’s unique taste showcases a different and demanding art we have perfected through the years, such as cask marrying, wood finishing and a lightly peated style of our past.


Limited Editions



There are moments which deserve to be celebrated in single malt. Every so often, our whisky creators are inspired to bring such occasions to life, in memorable limited editions.

Glenmorangie


We are Creators of Delicious and Wonderful Highland Single Malt Scotch Whiskies since 1843



Our History



Delicious by Design



Starting with water, wood, yeast, and barley, our whisky makers are endlessly imaginative in their quest to create delicious whiskies. Known as the Distillers of Tain, they’ve been honing their craft for more than 175 years. They make our fruity, more delicate spirit in stills as tall as a giraffe, to create more space for taste and aroma. Then they age it in the world’s finest casks. Led by our Director of Whisky Creation Dr Bill Lumsden, this crackerjack crew are on a mission to bring new flavours and possibilities to the world of single malt.


Delicious Whisky Since 1843



We’ve been crafting our single malt since 1843, when farmer William Matheson and his wife Anne followed their dreams and founded the Glenmorangie Distillery. Our whisky makers have been dreaming up wondrous whiskies in the very same spot, ever since.


Meet The Distillers of Tain



For us, creativity takes a community. Designing delicious whiskies requires constant watch over our tall stills, and skills built up over generations. These men and women are deeply versed in our anything-is-possible style of whisky making. Truth be told, we couldn’t create Glenmorangie without them.


Taller Stills Mean Tastier Whisky



The copper stills in which we distil our spirit, are the tallest in Scotland. With necks as tall as a giraffe, they create more space for taste and aroma. And so we craft a wonderfully fruity and delicate spirit, ripe for experimentation.


Why We Think Wood is Wonderful



We never stop searching for the very best casks in which to age our spirit. Sourced from far and wide, they are often even customised to our specifications to create a distinct flavour profile. Over a lifetime of more than 100 years, oak trees absorb incalculable flavours, which they slowly pass on to our whisky in the darkness of casks, over decades.


Protecting Our Pure Water



Our water is unusually rich in minerals, which help to make our whisky so wonderfully fruity. To keep this water pure, we own and protect the entire forest that surrounds our source, the Tarlogie Spring.


A Salute to Our Spirit Animal



The giraffe has long been our spirit animal. After all, this majestic animal is the same height as our towering stills. But although the giraffe is known and loved at Glenmorangie and across the world, few are aware of the threat it faces in the wild. Numbers have fallen by 30% in just 30 years – and some types of giraffe are now critically endangered.



Knowing how urgently the giraffe needs help, we have pioneered a conservation partnership with the Giraffe Conservation Foundation charity, which aims to secure a future for all wild giraffe populations in Africa.


Local History



The Tarlogie Springs, Glenmorangie's own water source and most prized asset, is the product of rain that has been forcing its way through layers of limestone and sandstone for a hundred years. These natural minerals give it its 'hard' water qualities and provide Glenmorangie with a raw ingredient unique amongst Highland distilleries. Our ancient ancestors drank here, considering the pure, mineral-rich waters of the Springs to be sacred. We think they're pretty special too!


A World Full of Wonder



The world of Glenmorangie is full of wonder. And in our colourful new film, shot by celebrated photographer Miles Aldridge, we are throwing open our doors, welcoming all to come in and explore.


Bringing Our Wondrous World to Life



The perfect invitation to share in the simple joy of our delicious whisky, our film depicts seven everyday scenes – a train journey, a trip to the laundromat, a bubble bath... And because they take place in Glenmorangie’s world, these experiences are all so much more wondrous. Each scene shows characters enjoying Glenmorangie (although in the laundromat, they are notably out of shot).



With a cinematic style and settings saturated with colour – a realm in which Aldridge is admired worldwide – the film is rooted in our signature bold ‘orangie’ hue. Encapsulated by our tagline ‘It’s kind of delicious and wonderful”, it welcomes people to see the world through our eyes.


Simple Joy



It was our desire to share the joy of Glenmorangie more widely, which inspired the film’s creation, in partnership with Aldridge and communications agency DDB Paris. Louise Dennett, our Global Head of Brand explains: “We make whisky because we want people to enjoy it. There are many technicalities as to how we make it taste so good. But ultimately, what matters is that our single malt is delicious, and that we open the doors to the wondrous moments you can have with our whisky. Because we think there’s a simple joy in that.


Working With DDB and Miles Aldridge



The film’s bold technicolour palette was a particularly deliberate choice, says Alexander Kalchev, Chief Creative Officer at DDB Paris: “We set out to showcase everyday experiences all made more wonderful, to reflect Glenmorangie’s perspective. Inspired by the brand’s signature orange colour, we decided to use colour as a metaphor to open up the whisky’s world. And of course, as a master of colour, Miles Aldridge was the obvious talent to bring our vision to life.”


"Through our collaboration with Miles Aldridge and DDB Paris we have created a visual feast. We hope it will welcome more people into our delicious and wonderful world."


Style and Precision



Aldridge’s style and precision is wonderfully evident throughout the film. For instance, he has carefully placed an anagram of Glenmorangie in each scene and a giraffe or two (a tribute to our spirit animal), almost like a treasure hunt.



“Throughout the campaign we peppered little ‘Easter eggs’, little things to find”, says Aldridge. “There are anagrams of Glenmorangie: ‘A Ginger Lemon’ in the train and ‘Mango Reeling’ as a neon. As well as the anagrams, each of the visuals has the recurring motif of the giraffe. The idea was that these would appear in each of the visuals like little games, almost cameo performances.



“The amazing thing about this campaign is that it’s so contrary to what we’re used to with whisky campaigns. For Glenmorangie to have the courage to take on this campaign is really refreshing.”



Dennett adds: “Miles has been a wonderful partner in building our campaign. When you look closely at each scene, there is an extraordinary richness to the storytelling. By considering every aspect, he has helped us create not simply images, but a whole Glenmorangie world, open for all to explore.”


Our Whiskies



Whisky making is our sensory playground. We believe all flavours are possible – and potentially delicious. We make award-winning whiskies that taste of sunsets, French patisseries, autumn days, Italian espresso bars... Just let your taste buds lead the way.


The Core Expressions



These are the whiskies we find endlessly delightful. The ones you can always enjoy. Beginning with the delicate spirit of our giraffe-high stills, they take it on all manner of extraordinary flavour journeys. From the smooth, mellow tones of our signature expression, The Original, through lush storms of sweetness and mocha explosions, they’re all here for you to explore.


Prestige Expressions



Through the years, our whisky creators have dedicated themselves to their craft, in pursuit of perfection. These peerless whiskies are the culmination of their art. In celebration of such mastery, we bring their most rare and treasured creations to the discerning connoisseur.


Private Editions



Year after year, our award-winning Private Edition celebrates the innovation for which the Glenmorangie Distillery is revered. Marrying skill with vision, our pioneering whisky creators have designed a series of unique single malts that deserve to be shared with a select audience of Scotch whisky aficionados. As individual as they are rare, these experimental releases will captivate the single malt collector.


Exclusive Core Expressions



Created exclusively for travellers, these delicious single malts pay homage to the generations of skill behind our whisky creation. Each whisky’s unique taste showcases a different and demanding art we have perfected through the years, such as cask marrying, wood finishing and a lightly peated style of our past.


Limited Editions



There are moments which deserve to be celebrated in single malt. Every so often, our whisky creators are inspired to bring such occasions to life, in memorable limited editions.

Coming Soon - The Products of This Partnership Will be Available Shortly