Fenty

Beauty & Fashion by Rihanna

Identity

Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back.

Makeup became her weapon of choice for self-expression and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones.

She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.”

Most importantly, Rihanna creates makeup to inspire.

“It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”

Rihanna gives the maximum thanks to her daring reinvention, giving life to a unique vision of beauty, feminine and decisive, personal and inclusive, and always keeping make-up users from all over the world on their toes.

From the conception of the packaging to the development of the formula and shade, Rihanna is and will always remain closely involved in all aspects of the creation of the brand.

The company vision aims above all to be a source of inspiration: make-up must be fun.

It should never be a source of pressure. It should never be perceived as a uniform. You have to feel free to take risks and to dare something new or different.

Products Fenty