Chopard

The Best of Swiss Tradition

History

Louis-Ulysse Chopard was just 24 years old when he quickly conquered Switzerland and the world.

This artisan watchmaker created works of art with an innovative design, which soon began to export to prestigious places, such as the court of Tsar Nicholas II of Russia.

Already in the 19th century, qualities such as precision and reliability were characteristics sought after in watches.

With exclusive chronometers and pocket watches, Louis-Ulysse Chopard aspired to meet and even exceed these expectations.

Thanks to its splendid timepieces, Chopard built its reputation as a manufacturer of reliable and high-quality watches produced in Switzerland.

This also allowed him to do business with numerous Scandinavian vendors who affixed their brand to his timepieces. Chopard watches thus entered the international market.

Even after the Scheufele family took over the company, Chopard is one of the latest family-owned watch and jewelery companies.

Chopard has always recognized the extreme importance of training its craftsmen, the heart of the company.

In the ateliers, the production processes continuously improve and the multiple skills and specializations are constantly cultivated, updated and transmitted to guarantee high quality standards.

Chopard boasts the mastery and experience of internal professionals specialized in more than 30 different sectors, in the field of both watchmaking and Swiss jewelery.

Consistent with its past and pragmatism, the Maison Chopard recognizes independence as one of its main values.

This explains the high level of vertical integration of production, offering the possibility to freely decide and create.

At the same time, independence allows the Chopard group to maintain a constant level of high quality and innovation, keeping Swiss knowledge from generation to generation alive.

The beauty of his creations, such as the splendid stones, the exclusive jewels or the highest levels of precision and the finishing details in Haute Horlogerie are recognized all over the world thanks also to the participation of the Maison in emblematic events such as the Cannes Film Festival.

These events are an opportunity for Chopard to demonstrate the passion with which the company makes its products.

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