Boucheron Beauty

Fine Jewelry, Luxury Watches & Perfumes since 1858

Identity

Founded in 1858 by Frédéric Boucheron, it is the oldest jewelry Maison in Place Vendôme.

Famous throughout the world for its bold, free style, Boucheron has conquered women's hearts by offering ever more creative jewelry set with characterful stones.

For 160 years, Boucheron has been channeling its expertise into the materials it uses.

Recognized as a great sculptor of gold, the Maison has always given priority to working this metal whose magnificence is revealed beneath the artisans' hands.

To bring the material to life, the chasers push the metal into shape using hammers and chasing tools. In so doing, the jewelry itself comes to life.

Innovation, creativity, and craftsmanship have been at the core of Boucheron’s creations for 160 years. While drawing inspiration from present times, Boucheron remains true to its original values.

The exceptional pieces are resolutely contemporary, yet perfectly true to the long lineage of Boucheron’s collections.

For 160 years, the Maison Boucheron has been breaking free of trends to create unique and surprising collections.

Boucheron’s timeless pieces transcend fleeing time and go through the ages without losing an ounce of their power of fascination; they perpetuate the Maison’s long history and avant-gardist philosophy. 

The glaring stones, flowing shapes, and elegance of the compositions bestow a touch eternity on these timeless pieces.

Ever since Boucheron was founded in 1858, and through each of the key characters contributing to its development, it has always stood out as a pioneering, visionary jewelers.

It has a unique ability to adapt, renew, innovate. Constantly seeking to develop its technical, artistic and aesthetic performance.

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