Krug Champagne

Prestige Champagne since 1843

Always living up to its reputation, Krug is the first and still the only Champagne producer able to create exclusively Cuvée de Prestige every year since 1843, the year of its foundation.

Identity

Maison Krug was founded in Reims back in 1843 by Joseph Krug, a nonconformist visionary animated by an ambitious awareness without half measures.

His dream was to be able to offer the best Champagne in the world, year after year, regardless of the weather.

The special attention paid to the uniqueness of each vineyard and respect for the peculiarities of each plot and its wine have allowed Joseph Krug to realize his dream.

With a decidedly original approach to Champagne production, he decided to transcend the notion of Millesimato to create the most generous expression of Champagne every year.

Six generations of the Krug family have perpetuated this dream, enriching the founder's vision and savoir-faire.

Savoir-Faire

Krug today is blending and gran cuveé.

A philosophy and a concept that has remained unchanged to this day and represents the starting point on which the company's flagship product is developed.

As a rule, all three grape varieties that are ideal for champagne are used: Chardonnay, Pinot Nero and Pinot Meunier.

The assembly is carried out meticulously and each single cuvée is the result of numerous tastings, over a period of about six months, where the last word then belongs to the chef de cave.

Deepening

We inherited our unique approach to Champagne production from Maison founder Joseph Krug. A few generations ago, he went beyond traditional boundaries to offer the best Champagne possible every year, regardless of the weather.

In line with his vision, the grapes from each vineyard are treated individually to ensure a high quality selection. The enormous value given to individuality allows us to recreate a Champagne of excellence every year. - Julie Cavil, chef de cave at Maison Krug

Innovation

Since 2011, the Maison has been inviting Champagne enthusiasts to enrich their experience by entering the Krug iD (the six digits printed on the back label of each bottle) in a dedicated section of the Krug website or in the Krug App, or by searching for it on Twitter or Google.

The Krug iD not only reveals the Chef de caves impressions of the challenges posed by the vintage, but also tells details about the history of the bottle, indicates musical pairings with Krug, recommends gastronomic combinations, and offers suggestions on how to store and serve Champagne at the perfection.

The Maison Today

The Krug style today is much more. A combination of French and Italian haute cuisine, tasting experiences, cultural initiatives and even musical encounters that manage to enhance the quality of Krug and the music of great refinement.

Products Krug Champagne