Dondup

Made in Italy

“All men are equal. Race, colour and creed do not mean anything. What is of value are the intentions and actions of each person.” Mingyar Dondup

The Beginning

Experimentation, craftsmanship and made in Marche are the key elements of the Dondup world that brings out the originality of this brand that has made of timeless elegance its philosophy.

The Dondup adventure began in 1999 in Italy and the brand's credo is summed up in the following words: "All men are equal, race, color and faith do not mean anything. What has value are the intentions and actions of each person ”.

Denim has always been at the heart of the offer thanks to an original focus on fit, because for Dondup denim is not just a simple canvas, but a real vocation oriented towards the consumer, sustainability, quality and style. Dondup is the favorite destination for true denim lovers.

Our Story

Dondup is a young company, founded in 1999 by the artistic collaboration of Massimo Berloni and Manuela Mariotti. The name is mystic, reminiscent of the Dalai Lama Tibetan men who says that diversity exists only in the actions and in personal intentions.

The brand borned in the hills of Marche, historical place famous for the production of jeans, where today the tradition of production  unites with modern techniques. Known by lovers of style, Dondup opens its production history with denim and it is stated in the following years with total look collections for men, women and children.

1999

The fashion house Dondup was founded in Italy, from an idea by the Berloni family. The brand immediately stands out thanks to its visionary collections, which deliver ‘Made in Italy’ quality with a contemporary twist. 

2010

The investment firm L Catterton chose to invest, kick-starting the exciting journey that will bring Dondup’s creative spirit and trademark excellence to the International market.

2016

A key milestone in the brand’s progress was the opening of the first Dondup flagship store at 50, Via della Spiga - right at the heart of Milan’s high luxury shopping district (the ‘Quadrilatero della Moda’). This development firmly established the brand amongst the most recognized on the contemporary fashion scene.

Today

An ongoing commitment to quality, research and innovation continues to make Dondup one of the leading ready-to-wear brands on the market. In every Dondup collection heritage takes on a fresh new vision as traditional Italian craftsmanship opens up to the world with cosmopolitan flair, bringing to ready-to-wear the attention to detail traditionally associated with haute couture.

The Future

Dondup’s future is traced in a new corporate plan, led by a team fully committed to fashion and focused on brand growth. The first phase encompasses the areas of style, distribution and communication. It includes the opening of two showrooms (Rome and Milan) as well as revised distribution plans designed specifically for each individual foreign market.

The second phase will focus on design and will see the development of close collaborations between the in-house Studio and renowned International creatives. These developments on the corporate side will further help fine-tune Dondup’s image and offer, ensuring the brand remains ahead of the curve on the International scene.

Our Lifestyle

Dondup was established in 1999 and has always been characterised by a fresh new vision of contemporary fashion. Since 2010 the fashion house has begun a process of expansion aimed at breaking into the mainstream international markets, with a strategy that combines creativity, sensitivity to the markets and an innovative vision.

Tradition and innovation come together in a cosmopolitan project that combines Italian manufacturing expertise with a contemporary vision. The Dondup lifestyle is made up of the company culture and creative passion, characteristics that are re ected in every collection, where the care taken over even the smallest details is a synonym for excellence.

The company’s future is set out in a new industrial plan that will help support a creative project that is growing steadily and is capable of setting new standards in contemporary fashion.

Our Goal

The company's mission has always been very clear and inherent in the name of the fashion brand itself: "All men are the same: race, color and faith mean nothing; only the intentions and actions of each of us count ”and this is the philosophical principle of the Tibetan Lama Myngar Dondup that inspired its founders.

The young fashion house comes from the Marche hills, known for the production of denim where tradition is combined with innovative modern processing techniques.

Products Dondup