Impossible Polaroid

The Impossible Project

We make instant film for classic Polaroid cameras. We believe in making real photos, with a life after the shutter clicks. With our new line of Impossible cameras, we’re reinventing instant photography for the digital age.

A Brief History of The Impossible Project

The Beginning

When Polaroid announced the end of instant film in 2008, Impossible stepped in to buy the last remaining factory, days before it closed down. The machines had been dismantled, there were no formulas to follow and the supply chain had already been destroyed. If we wanted to keep instant photography alive, we had to reinvent instant film from scratch.

“Don’t undertake a project unless it’s manifestly important and nearly impossible.” - Edwin Land, founder of Polaroid

Eight years later, with the help of some incredible chemists, engineers and photographers, we’re the only people in the world who make original format instant film. We make film in both color and black and white, for Polaroid 600-type, SX-70 and Image/Spectra cameras, as well as large format 8x10 film. We also refurbish classic Polaroid cameras so they’re as good as new, and have introduced our own new range of Impossible cameras.

We believe in making real photos. Photos with a life after the shutter clicks. Photos that develop in the palm of your hand, ready to pin to the wall or give to a friend. That’s why we’ve spent eight years working on our film formula. It’s why we’re reinventing analog instant photography in a digital world.

Getting Started

If you’re new to the world of instant photography, here’s your guide on where to start.

Instant photography is more than just cameras and film; it’s a way to celebrate family, friendships, and once-in-a-lifetime moments. When you make a photo with a Polaroid camera, you turn a split-second into something you can have, hold onto, keep and share. You can put it on your wall, in your wallet, at your desk or even on the fridge. You make it real.

Taking a photo with a Polaroid camera and watching it develop in the palm of your hand isn’t just an experience.

It’s Magic

If you’re ready to make real photos, the first thing you’ll need is a Polaroid camera. The Polaroid 600 camera is straightforward and fun to use, and because of its simple point-and-shoot functionality, it’s the perfect camera for anyone starting out with instant photography. Next you’ll need some instant film; with our Impossible film for Polaroid 600 cameras you can start making instant photos in color and black & white straight away. As for what goes in the frame? That’s where you come in.

Polaroid 600 Camera - One Step

Color Film for 600

B & W Film for 600

Presentation Polaroid

Presentation Polaroid Originals