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Franchi Menotti


The Elegance of Italian Style since 1974



Give Value to Your Time



Franchi Menotti was created in 1974 from an idea of ​​its founder to provide the military sector with watches with advanced technical features and an immediately recognizable design. The elegance of Italian style, the absolute precision, the reliability of Swiss movements and their extraordinary resistance are elements that have characterized our products since the beginning.



Our collections have been worn by members of the Italian Armed Forces (Carabinieri, Navy, Air Force, etc.). The watches were personalized by inserting the heraldic coat of arms of the department inside the dial, such as that of the Frecce Tricolori, the Garibaldi Flagship, the Folgore Paratroopers, and many others. For several years Franchi Menotti has collaborated with prestigious government and military institutions in the creation and production of instruments for measuring time used during special missions.



A limited edition watch with an integrated compass was also created, as requested by Captain Ultimo for the CRIMOR, a Carabinieri Combatant Military Unit belonging to the ROS Special Operations Group.


Since 1974, Milan, The Capital of Design



The company was founded and had its historic headquarters in Milan, a city that is a symbol throughout the world for Italian design. The brand has always stood out, in addition to the elegance of its style, for the resistance and durability of its watches, the result of years of experience in the military sector. For over twenty years, more precisely from 1990 to 2012, the FRANCHI MENOTTI brand was distributed in many countries around the world, such as: U.S.A., Japan, Brazil, the United Arab Emirates, Bahrain, Malaysia, Great Britain, Spain and Germany. In the U.S.A., the brand was present in the best watch shops in the main American cities such as New York, Chicago, Miami, Los Angeles, and in the largest Malls in the nation. The collections have also been displayed in the windows of “Pepi”, the most famous watchmaker in Beverly Hills, and Tourneau, a famous jewelry store on Manhattan’s Fifth Avenue. One of our watches, the “Sciabecco” chronograph, was worn by a famous Hollywood star during the filming of a movie (1994) and was displayed in a showcase at Planet Hollywood in Miami.



In the 90s, on the wrists of the military of the Air Force, Navy, Army and special forces, adapting to the times while maintaining the best of the past.



We have created this collection using all the experience gained over years of use in the military sector. The traditional case design has been revisited in a modern key, using more advanced technologies and a more efficient manufacturing process. The movement, Swiss as is our tradition, is automatic mechanical, because in our opinion a professional watch simply has to be made that way.



Since his first films, Sylvester Stallone has used Franchi Menotti watches. The Specialist, a 1994 film directed by Luis Llosa, starring Sylvester Stallone, Sharon Stone and James Woods.



The Franchi Menotti brand draws its origins from the past, reflecting universal values. The dolphin is the symbol of breathing, purity, protection and rebirth. Two dolphins are depicted, like the two brothers who, together with their father, founded the company. The earth represents humanity wrapped and protected by these animals, a symbol of life. The compass rose reminds us of the direction and acts as a guide. There is a pedestal that supports it, like a gift trophy. The whole is reminiscent of a nautical or military symbol, where our story began.



In 2019, the year in which the company would have turned 45 – a number that we wanted to report on the case back of the new collection – Paolo Franchi and Nicola Tottolo decide to resume production. Since he was a child, Nicola Tottolo has had the habit of looking at people's wrists to see what watches they are wearing. "I think you can recognize a true enthusiast by the fact that, despite looking at a watch for a long time, he cannot tell you what time it is.



I remember that in the 90s my father, a neurologist, had many air force pilots among his patients, some of whom became family friends. One day I saw a Franchi Menotti watch on one of them's wrist and I immediately fell in love with it.



I have always been fascinated by military life for the values ​​associated with its heroic deeds and the discipline required. I think that all of us, in life, are a bit like soldiers."



Products Franchi Menotti

Franchi Menotti


The Elegance of Italian Style since 1974



Give Value to Your Time



Franchi Menotti was created in 1974 from an idea of ​​its founder to provide the military sector with watches with advanced technical features and an immediately recognizable design. The elegance of Italian style, the absolute precision, the reliability of Swiss movements and their extraordinary resistance are elements that have characterized our products since the beginning.



Our collections have been worn by members of the Italian Armed Forces (Carabinieri, Navy, Air Force, etc.). The watches were personalized by inserting the heraldic coat of arms of the department inside the dial, such as that of the Frecce Tricolori, the Garibaldi Flagship, the Folgore Paratroopers, and many others. For several years Franchi Menotti has collaborated with prestigious government and military institutions in the creation and production of instruments for measuring time used during special missions.



A limited edition watch with an integrated compass was also created, as requested by Captain Ultimo for the CRIMOR, a Carabinieri Combatant Military Unit belonging to the ROS Special Operations Group.


Since 1974, Milan, The Capital of Design



The company was founded and had its historic headquarters in Milan, a city that is a symbol throughout the world for Italian design. The brand has always stood out, in addition to the elegance of its style, for the resistance and durability of its watches, the result of years of experience in the military sector. For over twenty years, more precisely from 1990 to 2012, the FRANCHI MENOTTI brand was distributed in many countries around the world, such as: U.S.A., Japan, Brazil, the United Arab Emirates, Bahrain, Malaysia, Great Britain, Spain and Germany. In the U.S.A., the brand was present in the best watch shops in the main American cities such as New York, Chicago, Miami, Los Angeles, and in the largest Malls in the nation. The collections have also been displayed in the windows of “Pepi”, the most famous watchmaker in Beverly Hills, and Tourneau, a famous jewelry store on Manhattan’s Fifth Avenue. One of our watches, the “Sciabecco” chronograph, was worn by a famous Hollywood star during the filming of a movie (1994) and was displayed in a showcase at Planet Hollywood in Miami.



In the 90s, on the wrists of the military of the Air Force, Navy, Army and special forces, adapting to the times while maintaining the best of the past.



We have created this collection using all the experience gained over years of use in the military sector. The traditional case design has been revisited in a modern key, using more advanced technologies and a more efficient manufacturing process. The movement, Swiss as is our tradition, is automatic mechanical, because in our opinion a professional watch simply has to be made that way.



Since his first films, Sylvester Stallone has used Franchi Menotti watches. The Specialist, a 1994 film directed by Luis Llosa, starring Sylvester Stallone, Sharon Stone and James Woods.



The Franchi Menotti brand draws its origins from the past, reflecting universal values. The dolphin is the symbol of breathing, purity, protection and rebirth. Two dolphins are depicted, like the two brothers who, together with their father, founded the company. The earth represents humanity wrapped and protected by these animals, a symbol of life. The compass rose reminds us of the direction and acts as a guide. There is a pedestal that supports it, like a gift trophy. The whole is reminiscent of a nautical or military symbol, where our story began.



In 2019, the year in which the company would have turned 45 – a number that we wanted to report on the case back of the new collection – Paolo Franchi and Nicola Tottolo decide to resume production. Since he was a child, Nicola Tottolo has had the habit of looking at people's wrists to see what watches they are wearing. "I think you can recognize a true enthusiast by the fact that, despite looking at a watch for a long time, he cannot tell you what time it is.



I remember that in the 90s my father, a neurologist, had many air force pilots among his patients, some of whom became family friends. One day I saw a Franchi Menotti watch on one of them's wrist and I immediately fell in love with it.



I have always been fascinated by military life for the values ​​associated with its heroic deeds and the discipline required. I think that all of us, in life, are a bit like soldiers."



Products Franchi Menotti

Showing 1 - 9 of 9
Showing 1 - 9 of 9