Valentino Eyewear

Elegance is The Balance Between Proportion, Emotion and Surprise

Identity

The Maison Valentino was founded in 1960 by Valentino Garavani and Giancarlo Giammetti. Valentino is a protagonist of international fashion, and from 2008 until 2016, has gone through an impactful creative evolution.

The Maison plays a major role in the luxury division through tradition and innovation, a necessary combination that generates the sense of beauty.

Valentino’s fashion is displayed through the Haute Couture and Prêt-à-Porter lines for women and for men and through the Valentino Garavani accessories lines that include shoes, bags, small leather goods, eyewear, scarves, ties and fragrances.

An aesthetic universe, present in over 100 countries through 175 Valentino directly-operated boutiques and over 1500 points of sale.

In a just a few years, Valentino has become a brand of reference for the fashion system and an international success case.

In 2016, Pierpaolo Piccioli is nominated Creative Director of the Maison. It is the start of a new era, a further evolution for the Italian brand.

Even in his store concept the Maison tries to generate a kind of Palazzo atmosphere, in place of a more traditional retail boutique structure. An enfilade of rooms that emphasize the collections.

Un susseguirsi di stanze che enfatizzano la diversità delle collezioni.

The architecture is designed to complement the pieces on display in order to focus attention on the collections and also evoke a sense of intimacy.

History

Valentino was born in Voghera in 1932. Since he was a child, he was attracted by fashion industry and sartorial creativity and decided to attend a fashion school in Milan. Moreover, he studied French and travelled abroad, spending several years in Paris.

During 50’s he came to Paris and started to collaborate with Jean Dessès Fashion House, for the atelier of Guy Laroche. Then, he came back to Italy and opened his first maison.

Dopodiché, fa ritorno in Italia apre la sua prima maison.

His stylistic approach is defined by the perception of contemporary, by the merging of different cultures.

He was able capture the essence that succeeds in reading visual, artistic and literal inputs to rewrite them with a passionate language.

His method came from the fusion between passion and the emotions that create a continuous research of contemporaneity for collections.

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