Moncler Eyewear

Born in The Mountains, Lives in The City

The Moncler brand was founded in 1952 in Monestier-de-Clermont, in the mountains near Grenoble, with a vocation for sportswear for the mountains.

Starting in 2003, with the entry of Remo Ruffini into the Group's capital, a process of repositioning of the brand began through which Moncler products took on an increasingly unique and exclusive character to evolve from a line of products intended for purely sports use, to versatile lines that customers of all genders, ages, identities and cultures can wear on any occasion and where the outerwear, despite being the identifying garment of the brand, is gradually and naturally accompanied by complementary products. Under his guidance, Moncler pursues a philosophy aimed at creating unique products of the highest quality, versatile and in continuous evolution, but at the same time always faithful to the DNA of the brand guided by the motto "born in the mountains, lives in the city".

Tradition, uniqueness, quality, coherence and energy have always been the distinctive characteristics of Moncler, which over the years has been able to evolve while remaining consistent with its DNA, its tradition and the identity of the brand, in a continuous search for an open dialogue with its many consumers around the world.

History

The origins of the name are enclosed in its roots: Moncler is in fact the abbreviation of Monestier-de-Clermont, a mountain village near Grenoble. Here, in 1952, René Ramillon and Andrè Vincent founded the company that would give life to the famous down jacket, creating highly resistant jackets and protection for the most extreme climates, ideal for the workers who wore them over their overalls in the small mountain factory, and which would then be put to the test during various expeditions.

The Expeditions

The French mountaineer Lionel Terray was the one to notice and intuit the potential of the first Moncler down jackets. Thus was born the specialist line “Moncler pour Lionel Terray”. In 1954, Moncler down jackets were chosen to equip the Italian expedition to K2, which culminated in the conquest of the second highest peak in the world by Achille Compagnoni and Lino Lacedelli. In 1955, they would equip the expedition to Makalu.

The 1968 Olympics

On the occasion of the Winter Olympic Games in Grenoble, Moncler became the official supplier of the French Alpine skiing team.

City Icons

In the 1980s, under the stylistic direction of Chantal Thomass, Moncler made its entrance into the city, becoming the iconic garment of a generation of young people.

The Entry of Remo Ruffini

The brand was acquired by the Italian entrepreneur Remo Ruffini, current Chairman and CEO of the Moncler Group, who began a strategy of global expansion in the luxury goods segment.

Haute Couture

In 2006 with Moncler Gamme Rouge and in 2009 with Moncler Gamme Blue, the Moncler universe was enriched with Haute Couture collections, both of which ended in 2017 when Moncler launched a new project. In 2010, the Moncler Grenoble collection debuted in New York, reinterpreting the styles of the past to create collections both technical for skiing and for moments more tied to “après-ski” with a contemporary and technical cut.

The Quotation

On December 16, 2013, the Moncler company was listed on the Borsa Italiana S.p.A. in Milan. The shares were offered at Euro 10.2 and on the first day they increased by over 40%, signaling the greatest European success in recent years.

Moncler Genius

In 2018, Moncler launched the new creative project Moncler Genius – One House, Different Voices, a hub of creative minds that, working together while maintaining their individuality, reinterpret the essence of the Moncler brand.

Stone Island 

In December, Moncler announced that it had signed an agreement to acquire Stone Island. This agreement was finalized on March 31, 2021, at which point Stone Island became part of the Moncler Group.

The 70th Anniversary and the Evolution of the Brand in Its Three Dimensions

Moncler celebrated its 70th anniversary with an extraordinary event in the most iconic place in Milan, Piazza Duomo. In the same year, Moncler launched a new chapter, evolving the declination of the brand in three dimensions – Collection, Genius and Grenoble – to reach a wider audience.

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