Woolrich

Past and Present of The Iconic Parka

Identity

The Woolrich Parka was created for the need to protect and keep people warm, in those areas between North Amercia and Asia, where the harsh climatic conditions require suitable clothing to face snow, rain and wind.

The Woolrich brand has very ancient origins, in fact it was founded in 1830 by John Rich, the son of an English wool weaver, who emigrated to the United States and moved to Pennsylvania.

Rich's choice turns out to be spot on, in fact Pennsylvania, thanks to the cold and mountainous areas, inhabited mainly by hunters and lumberjacks, turns out to be a gold mine for the weaver's business, who loads woolen fabrics, socks and yarns, going to local fields and selling them to the inhabitants and their families.

Over the years, Woolrich finds itself facing the demands of many consumers, who require more technical equipment and resistant clothing, prompting the company to invest in research and technology, to improve its fabrics and the performance of wool.

And it is precisely on this innovation that the jacket par excellence is born, the Woolrich Parka that makes itself known all over the world, thanks to its quality, able to protect the body from the coldest temperatures, padded with feathers and with a lined hood in fur.

The versatility of the Parka is one of the greatest advantages: it can be worn in any situation, whether it is an urban metropolis or a mountaintop.

Precisely this hybrid characteristic makes it a garment to have in the male and female wardrobe, which in each of its models recalls the 150 years of the brand's history, and has been able to resist fashion trends, remaining a style icon that many brands would like imitate.

The secret of the brand's longevity lies in a difficult harmony between tradition and progress, and in garments that have kept it at the forefront of outwear.

The Art Parka, for example, is a garment that has its roots in a very rich tradition, but is physically intertwined with the materials of the future.

Meanwhile, Woolrich develops the contemporary line, a modern combination of our outdoor heritage and products intended for the urban environment. The two lines remain faithful to the history of the company and are strongly influenced by the culture of the American East Coast.

This approach translates into a collection that always reinterprets the American style with the inestimable advantage of a global design perspective.

Products Woolrich