Categories

Mad Mood Milano


Fashion Week Around The World



Concept



Mad Mood is a new launching platform founded by Marianna Miceli, for Italian and International designers, a driving force of Italian fashion, a meeting ground between traditional tailoring, research and the cutting edge of fashion in an International melting pot of art, fashion, culture and the identity of a territory.



During Milan Fashion Week, on the runway of Mad Mood, you can experience not only the excellence of Made in Italy but also the lifestyle of the territories through the creations of young and extravagant designers.



The Mission of Mad Mood is to offer visibility to the protagonists of independent and vanguard fashion which are not subject to the logic of the global market, with a niche clientele that prefer the “made to measure” approach.



The Mad Mood concept consists in looking for and selecting Italian as well as foreign designers, who emphasize the handmade craftsmanship in their creations in a perfect mix of their homeland traditions and innovation, between craft and modern techniques.



Through each designer, Mad Mood wishes to transmit the territorial identity and the tailoring secrets of the different regional cultures of Italy and the World.



As such, Mad Mood becomes a frame where creative fermentation finds an outlet to express and promote itself. A unique occasion to promote and present your creative value, your cultural identity as well as an opportunity to create new synergies – also commercial ones.



Fashion Show



Mad Mood constitutes a frame around fashion shows and presentations of maison di couture, small studios as well as tailoring and craftsmanship. We aim to promote know-how, the development of artisan knowledge and the excellence of, not only Made in Italy, but of the International community.



The future of Mad Mood includes numerous appearances of new designers of international high fashion who have chosen Milan as the platform to present their collections.



In the same time, it will emphasize regional talents within the sectors of arts and crafts that have brought Italy international fame.



Puglia Fashion Lab



Thanks to the support of the Puglia Region, Mad Mood has been established as a natural incubator for young designers of Puglia, offering them the possibility to highlight the Apulian lifestyle through their creativity and talent.



Calabria Fashion Lab



Thanks to the partnership with Art Fabrique, Mad Mood aims to become a Fashion Lab landmark for new talents in the world of fashion photography, who wish to create a different kind of communication, and who, through their originality, are able to tell the story of the cultural identity of the Region of Calabria at #anotherfashion.



Fashion PR Agency



Mad Mood is also a young, innovative and dynamic Fashion PR agency. Our prerogatives are dedication and perseverance, assuring media coverage and satisfaction for our clients.



Our cohesive team knows exactly how to make the products of our clients visible to the right target group through influencers, press publication on print as well as online, television commercials and news shows.



Through the years we have build during relationships with editors who love the brands we work with and we have signed agreements with important international fashion weeks (China, India, New York, Germany, Bulgaria, Poland, Rumania, Serbia and Kazakhstan), giving us the possibility to promote our clients in Italy and abroad.



Partnership Mad Mood - Avvenice - Miss World Italy



Mad Mood Milano - New Fashion Collection




Mad Mood Milano


Fashion Week Around The World



Concept



Mad Mood is a new launching platform founded by Marianna Miceli, for Italian and International designers, a driving force of Italian fashion, a meeting ground between traditional tailoring, research and the cutting edge of fashion in an International melting pot of art, fashion, culture and the identity of a territory.



During Milan Fashion Week, on the runway of Mad Mood, you can experience not only the excellence of Made in Italy but also the lifestyle of the territories through the creations of young and extravagant designers.



The Mission of Mad Mood is to offer visibility to the protagonists of independent and vanguard fashion which are not subject to the logic of the global market, with a niche clientele that prefer the “made to measure” approach.



The Mad Mood concept consists in looking for and selecting Italian as well as foreign designers, who emphasize the handmade craftsmanship in their creations in a perfect mix of their homeland traditions and innovation, between craft and modern techniques.



Through each designer, Mad Mood wishes to transmit the territorial identity and the tailoring secrets of the different regional cultures of Italy and the World.



As such, Mad Mood becomes a frame where creative fermentation finds an outlet to express and promote itself. A unique occasion to promote and present your creative value, your cultural identity as well as an opportunity to create new synergies – also commercial ones.



Fashion Show



Mad Mood constitutes a frame around fashion shows and presentations of maison di couture, small studios as well as tailoring and craftsmanship. We aim to promote know-how, the development of artisan knowledge and the excellence of, not only Made in Italy, but of the International community.



The future of Mad Mood includes numerous appearances of new designers of international high fashion who have chosen Milan as the platform to present their collections.



In the same time, it will emphasize regional talents within the sectors of arts and crafts that have brought Italy international fame.



Puglia Fashion Lab



Thanks to the support of the Puglia Region, Mad Mood has been established as a natural incubator for young designers of Puglia, offering them the possibility to highlight the Apulian lifestyle through their creativity and talent.



Calabria Fashion Lab



Thanks to the partnership with Art Fabrique, Mad Mood aims to become a Fashion Lab landmark for new talents in the world of fashion photography, who wish to create a different kind of communication, and who, through their originality, are able to tell the story of the cultural identity of the Region of Calabria at #anotherfashion.



Fashion PR Agency



Mad Mood is also a young, innovative and dynamic Fashion PR agency. Our prerogatives are dedication and perseverance, assuring media coverage and satisfaction for our clients.



Our cohesive team knows exactly how to make the products of our clients visible to the right target group through influencers, press publication on print as well as online, television commercials and news shows.



Through the years we have build during relationships with editors who love the brands we work with and we have signed agreements with important international fashion weeks (China, India, New York, Germany, Bulgaria, Poland, Rumania, Serbia and Kazakhstan), giving us the possibility to promote our clients in Italy and abroad.



Partnership Mad Mood - Avvenice - Miss World Italy



Mad Mood Milano - New Fashion Collection




Coming Soon - The Products of This Partnership Will be Available Shortly