A New Definition of Luxury
History
Guccio Gucci, born in 1881, nurtured the desire to unite the skilled Italian artisans with that sophisticated and typically English vision of luxury that he had enjoyed during his employment at the Savoy Hotel in London.
After working for the company Franzi in Milan, he founded a leather goods company in Florence in 1921 with a luggage shop.
In the 30s, his gloves, belts, suitcases and trunks were the exclusive Italian souvenir, ideal for ladies of the beautiful international world.
Riding articles, from which the iconic elements of the clamp and the bracket were taken over in the 50s, represented the right mix between accuracy of details and exquisite workmanship.
The autarchic years of the fascist dictatorship were unscathed, when the Gucci production had to fall back on hemp, on which the diamond, jute and linen motif was woven, the brand showed a strong rise, so much so that in 1938 the Roman boutique was inaugurated in Via Condotti.
In the shortage of post-war materials, in 1947 an iconic bag was created for Gucci, the Bamboo, with the handle of the same material, dark and folded, with the same closure.
Meanwhile, the brand had become synonymous with luxury and quality, the label was successful overseas, when in addition to Milan was opened the first store in New York.
In the same period, the Fifties, the green-red-green striped texture was elaborated and, subsequently, also blue-red-blue, in cotton or wool, inspired by the flank billet of the saddles.
After the death of the founder in 1953, the reins of the brand passed to his sons Aldo, Vasco, Ugo and Rodolfo who contributed intensely to the development of the fashion house. Gucci boutiques were growing all over the world: London, Palm Beach, Paris and Beverly Hills, then Chicago and the East from the 70s.
That combination of the international jet set world and the maison began, which would have decreed some Gucci accessories as icons of our times.
Jackie Kennedy used to use a model of a shoulder bag with a clasp closure and a central weft, since then better known as "Jackie O".
Audrey Hepburn, Maria Callas and the Duchess of Windsor wore Gucci products, while Elisabeth Taylor or Samuel Beckett preferred the unisex "Hobo" bag.
It belongs to the mid-1960s the iconic symbol of the two crossed Gs, used to close the bags and then, in monogram, on a cotton canvas called GG Canvas. In the 70s the development of prêt-à-porter took place, favored by the opening of a large factory in Scandicci.
Silk shirts on which the two G logo was printed or with red and blue Gucci motif crossed with horsebit. While jackets with logo buttons or precious reptile overcoats were the must have of the fashion house.
In 1981 Gucci staged his first fashion show in Florence, and the year after the house was handed over to Maurizio, Rodolfo's son. Meanwhile, another cult piece, the moccasin with the clamp, the classic loafer, was added to the permanent collection of the Costume Institute of the Metropolitan Museum in New York.
After the transfer in 1993 of his shareholding to the Anglo-Arab company Investcorp, Maurizio exits the company which, after being listed on the stock market in 1995, is rewarded for his performances as the best European company in 1998.
In the second half of the Nineties, the luster of the label was rediscovered thanks to the duo Domenico De Sole - Tom Ford. The former, managing director since 1995, the second became creative director of Gucci in 1994, after taking care of the women's line.
For the next ten years, he built into the company’s traditional image a provocative and bold style that immediately echoed throughout the world of fashion. Pointed heels and low-cut dresses in jersey with metal detailing instantly became the symbol of Tom Ford’s seductive and glamorous vision.
After Tom Ford’s departure from the fashion house in 2004, former director of the brand’s accessory line Frida Giannini was promoted to the company’s sole creative director in 2006.
The designer reinterpreted the heritage that her predecessors established creating a fusion of past and present, of history and modernity.
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.
Eclectic, contemporary, romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
A New Definition of Luxury
History
Guccio Gucci, born in 1881, nurtured the desire to unite the skilled Italian artisans with that sophisticated and typically English vision of luxury that he had enjoyed during his employment at the Savoy Hotel in London.
After working for the company Franzi in Milan, he founded a leather goods company in Florence in 1921 with a luggage shop.
In the 30s, his gloves, belts, suitcases and trunks were the exclusive Italian souvenir, ideal for ladies of the beautiful international world.
Riding articles, from which the iconic elements of the clamp and the bracket were taken over in the 50s, represented the right mix between accuracy of details and exquisite workmanship.
The autarchic years of the fascist dictatorship were unscathed, when the Gucci production had to fall back on hemp, on which the diamond, jute and linen motif was woven, the brand showed a strong rise, so much so that in 1938 the Roman boutique was inaugurated in Via Condotti.
In the shortage of post-war materials, in 1947 an iconic bag was created for Gucci, the Bamboo, with the handle of the same material, dark and folded, with the same closure.
Meanwhile, the brand had become synonymous with luxury and quality, the label was successful overseas, when in addition to Milan was opened the first store in New York.
In the same period, the Fifties, the green-red-green striped texture was elaborated and, subsequently, also blue-red-blue, in cotton or wool, inspired by the flank billet of the saddles.
After the death of the founder in 1953, the reins of the brand passed to his sons Aldo, Vasco, Ugo and Rodolfo who contributed intensely to the development of the fashion house. Gucci boutiques were growing all over the world: London, Palm Beach, Paris and Beverly Hills, then Chicago and the East from the 70s.
That combination of the international jet set world and the maison began, which would have decreed some Gucci accessories as icons of our times.
Jackie Kennedy used to use a model of a shoulder bag with a clasp closure and a central weft, since then better known as "Jackie O".
Audrey Hepburn, Maria Callas and the Duchess of Windsor wore Gucci products, while Elisabeth Taylor or Samuel Beckett preferred the unisex "Hobo" bag.
It belongs to the mid-1960s the iconic symbol of the two crossed Gs, used to close the bags and then, in monogram, on a cotton canvas called GG Canvas. In the 70s the development of prêt-à-porter took place, favored by the opening of a large factory in Scandicci.
Silk shirts on which the two G logo was printed or with red and blue Gucci motif crossed with horsebit. While jackets with logo buttons or precious reptile overcoats were the must have of the fashion house.
In 1981 Gucci staged his first fashion show in Florence, and the year after the house was handed over to Maurizio, Rodolfo's son. Meanwhile, another cult piece, the moccasin with the clamp, the classic loafer, was added to the permanent collection of the Costume Institute of the Metropolitan Museum in New York.
After the transfer in 1993 of his shareholding to the Anglo-Arab company Investcorp, Maurizio exits the company which, after being listed on the stock market in 1995, is rewarded for his performances as the best European company in 1998.
In the second half of the Nineties, the luster of the label was rediscovered thanks to the duo Domenico De Sole - Tom Ford. The former, managing director since 1995, the second became creative director of Gucci in 1994, after taking care of the women's line.
For the next ten years, he built into the company’s traditional image a provocative and bold style that immediately echoed throughout the world of fashion. Pointed heels and low-cut dresses in jersey with metal detailing instantly became the symbol of Tom Ford’s seductive and glamorous vision.
After Tom Ford’s departure from the fashion house in 2004, former director of the brand’s accessory line Frida Giannini was promoted to the company’s sole creative director in 2006.
The designer reinterpreted the heritage that her predecessors established creating a fusion of past and present, of history and modernity.
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.
Eclectic, contemporary, romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
Defined by their oversize maxi frames surrounded round lenses, these black sunglasses are finished with gold-toned metal rivets that enrich the wide temples. The Gucci logo at each side adds a subtle nod to the House, contrasting the statement shape.
Defined by their oversize maxi frames surrounded round lenses, these ivory sunglasses are finished with gold-toned metal rivets that enrich the wide temples. The Gucci logo at each side adds a subtle nod to the House, contrasting the statement shape.
Square metal frames contrasted by a light yellow lens speak to a '70s inspiration. The thin gold-toned metal temples are enriched with yellow enamel and transparent yellow tips that play with matte and shiny finishes, completed with a petite Gucci logo.
Inspired by the '90s era, the slim rectangular sunglasses have a gold metal construction, with a specialized nose bridge. The Gucci logo along the temples and a mirrored lens lend a contemporary attitude to the shape.
Reminiscent of the extravagant vintage designs sported in the '50s, these black acetate sunglasses have a shaped frame enhanced by ornamental rivets that reinforce the retro inspired feel. Mirrored lenses contrast the shape, adding unexpected modern element.
These aviator sunglasses are presented in black acetate and enhanced by metal rivets. A grey and white mirror lens creates a game of reflections, adding dimension to the classic shape, while the Gucci script decorates the temples.
Vintage shapes and '80s inspired details are reflected on a new design presented for Cruise 2020. Originally designed to protect the wearer from excessive exposure to brightness or wind, removable black leather side blinkers add an unexpected feel to these black acetate aviator sunglasses.
Vintage shapes and '80s inspired details are reflected on a new design presented for Cruise 2020. Originally designed to protect the wearer from excessive exposure to brightness or wind, removable Ayers side blinkers add an unexpected feel to these double layered acetate aviator sunglasses.
In a mix of materials and volume, these aviator sunglasses combine a tortoiseshell acetate frame with gold-toned metal temples, embellished with a brown varnish detail and the distinctive Gucci script. Black rubber tips add a contemporary feel to the classic shape.
In a mix of materials and volume, these aviator sunglasses combine a black acetate frame with ruthenium-toned metal temples, embellished with a black varnish detail and the distinctive Gucci script. Black rubber tips add a contemporary feel to the classic shape.
Part of the Cruise collection, these spectacles are defined by a mask shape reminiscent of ski goggles. The grey lens is backed by a hidden metal frame and embellished with an Interlocking G rivet placed at the center. A classic House code, the Gucci script enhances the temples, ending with a forked tip.
Crafted from shiny black acetate, the bold aviator sunglasses feature oversize gold-toned rivets and Gucci script engraved on the temples. The yellow acetate nose pad adds a playful contrast, while grey lenses complete the design.
Bold aviator sunglasses are presented in an unexpected combination of tortoiseshell and wood effect acetate, playing with different finishes and shades of brown. Oversize gold-toned rivets and engraved Gucci script on the temples enrich the accessory, while the burgundy acetate nose pad adds a playful contrast.
A bold mask design, characterized by a shiny black injected frame and temples is further enhanced by the Gucci script. An unexpected play on the classic eyeglass chain, the temple tips feature a cut-out segment that allows the shades to be carried around the neck with a twill neck bow.
A bold mask design, characterized by a shiny tortoiseshell injected frame and contrast black temples, is further enhanced by the Gucci script. An unexpected play on the classic eyeglass chain, the temple tips feature a cut-out segment that allows the shades to be carried around the neck with a twill neck bow.
Imbued with a vintage inspired feel, the yellow lens is encircled within a black acetate frame, backed by a gold-toned metal structure. The classic aviator design is enriched by a horn effect acetate detail at the top bar, while the Gucci script enhances the gold metal temples.
Imbued with a vintage inspired feel, the green lens is encircled within a tortoiseshell acetate frame, backed by a gold-toned metal structure. The classic aviator design is enriched by a green horn effect acetate detail at the top bar, while the Gucci script enhances the gold metal temples.
A black acetate frame, backed by a gold-toned metal structure encircles grey lenses. The classic aviator design is enriched by a tortoiseshell acetate detail at the top bar, while the Gucci script enhances the gold metal temples.
In an eclectic mix of materials, squared black acetate frames, backed by a gold-toned metal structure encircle grey lenses. The Gucci script enhances the gold-toned metal temples.
In an eclectic mix of materials, squared tortoiseshell acetate frames, backed by a gold-toned metal structure encircle light blue lenses. The Gucci script enhances the gold-toned metal temples.
A tortoiseshell acetate frame, backed by a gold-toned metal structure encircles green lenses. The classic round design features gold-toned metal temples enhanced by the Gucci script and finished with contrasting tortoiseshell acetate tips.