A New Definition of Luxury
History
Guccio Gucci, born in 1881, nurtured the desire to unite the skilled Italian artisans with that sophisticated and typically English vision of luxury that he had enjoyed during his employment at the Savoy Hotel in London.
After working for the company Franzi in Milan, he founded a leather goods company in Florence in 1921 with a luggage shop.
In the 30s, his gloves, belts, suitcases and trunks were the exclusive Italian souvenir, ideal for ladies of the beautiful international world.
Riding articles, from which the iconic elements of the clamp and the bracket were taken over in the 50s, represented the right mix between accuracy of details and exquisite workmanship.
The autarchic years of the fascist dictatorship were unscathed, when the Gucci production had to fall back on hemp, on which the diamond, jute and linen motif was woven, the brand showed a strong rise, so much so that in 1938 the Roman boutique was inaugurated in Via Condotti.
In the shortage of post-war materials, in 1947 an iconic bag was created for Gucci, the Bamboo, with the handle of the same material, dark and folded, with the same closure.
Meanwhile, the brand had become synonymous with luxury and quality, the label was successful overseas, when in addition to Milan was opened the first store in New York.
In the same period, the Fifties, the green-red-green striped texture was elaborated and, subsequently, also blue-red-blue, in cotton or wool, inspired by the flank billet of the saddles.
After the death of the founder in 1953, the reins of the brand passed to his sons Aldo, Vasco, Ugo and Rodolfo who contributed intensely to the development of the fashion house. Gucci boutiques were growing all over the world: London, Palm Beach, Paris and Beverly Hills, then Chicago and the East from the 70s.
That combination of the international jet set world and the maison began, which would have decreed some Gucci accessories as icons of our times.
Jackie Kennedy used to use a model of a shoulder bag with a clasp closure and a central weft, since then better known as "Jackie O".
Audrey Hepburn, Maria Callas and the Duchess of Windsor wore Gucci products, while Elisabeth Taylor or Samuel Beckett preferred the unisex "Hobo" bag.
It belongs to the mid-1960s the iconic symbol of the two crossed Gs, used to close the bags and then, in monogram, on a cotton canvas called GG Canvas. In the 70s the development of prêt-à-porter took place, favored by the opening of a large factory in Scandicci.
Silk shirts on which the two G logo was printed or with red and blue Gucci motif crossed with horsebit. While jackets with logo buttons or precious reptile overcoats were the must have of the fashion house.
In 1981 Gucci staged his first fashion show in Florence, and the year after the house was handed over to Maurizio, Rodolfo's son. Meanwhile, another cult piece, the moccasin with the clamp, the classic loafer, was added to the permanent collection of the Costume Institute of the Metropolitan Museum in New York.
After the transfer in 1993 of his shareholding to the Anglo-Arab company Investcorp, Maurizio exits the company which, after being listed on the stock market in 1995, is rewarded for his performances as the best European company in 1998.
In the second half of the Nineties, the luster of the label was rediscovered thanks to the duo Domenico De Sole - Tom Ford. The former, managing director since 1995, the second became creative director of Gucci in 1994, after taking care of the women's line.
For the next ten years, he built into the company’s traditional image a provocative and bold style that immediately echoed throughout the world of fashion. Pointed heels and low-cut dresses in jersey with metal detailing instantly became the symbol of Tom Ford’s seductive and glamorous vision.
After Tom Ford’s departure from the fashion house in 2004, former director of the brand’s accessory line Frida Giannini was promoted to the company’s sole creative director in 2006.
The designer reinterpreted the heritage that her predecessors established creating a fusion of past and present, of history and modernity.
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.
Eclectic, contemporary, romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
A New Definition of Luxury
History
Guccio Gucci, born in 1881, nurtured the desire to unite the skilled Italian artisans with that sophisticated and typically English vision of luxury that he had enjoyed during his employment at the Savoy Hotel in London.
After working for the company Franzi in Milan, he founded a leather goods company in Florence in 1921 with a luggage shop.
In the 30s, his gloves, belts, suitcases and trunks were the exclusive Italian souvenir, ideal for ladies of the beautiful international world.
Riding articles, from which the iconic elements of the clamp and the bracket were taken over in the 50s, represented the right mix between accuracy of details and exquisite workmanship.
The autarchic years of the fascist dictatorship were unscathed, when the Gucci production had to fall back on hemp, on which the diamond, jute and linen motif was woven, the brand showed a strong rise, so much so that in 1938 the Roman boutique was inaugurated in Via Condotti.
In the shortage of post-war materials, in 1947 an iconic bag was created for Gucci, the Bamboo, with the handle of the same material, dark and folded, with the same closure.
Meanwhile, the brand had become synonymous with luxury and quality, the label was successful overseas, when in addition to Milan was opened the first store in New York.
In the same period, the Fifties, the green-red-green striped texture was elaborated and, subsequently, also blue-red-blue, in cotton or wool, inspired by the flank billet of the saddles.
After the death of the founder in 1953, the reins of the brand passed to his sons Aldo, Vasco, Ugo and Rodolfo who contributed intensely to the development of the fashion house. Gucci boutiques were growing all over the world: London, Palm Beach, Paris and Beverly Hills, then Chicago and the East from the 70s.
That combination of the international jet set world and the maison began, which would have decreed some Gucci accessories as icons of our times.
Jackie Kennedy used to use a model of a shoulder bag with a clasp closure and a central weft, since then better known as "Jackie O".
Audrey Hepburn, Maria Callas and the Duchess of Windsor wore Gucci products, while Elisabeth Taylor or Samuel Beckett preferred the unisex "Hobo" bag.
It belongs to the mid-1960s the iconic symbol of the two crossed Gs, used to close the bags and then, in monogram, on a cotton canvas called GG Canvas. In the 70s the development of prêt-à-porter took place, favored by the opening of a large factory in Scandicci.
Silk shirts on which the two G logo was printed or with red and blue Gucci motif crossed with horsebit. While jackets with logo buttons or precious reptile overcoats were the must have of the fashion house.
In 1981 Gucci staged his first fashion show in Florence, and the year after the house was handed over to Maurizio, Rodolfo's son. Meanwhile, another cult piece, the moccasin with the clamp, the classic loafer, was added to the permanent collection of the Costume Institute of the Metropolitan Museum in New York.
After the transfer in 1993 of his shareholding to the Anglo-Arab company Investcorp, Maurizio exits the company which, after being listed on the stock market in 1995, is rewarded for his performances as the best European company in 1998.
In the second half of the Nineties, the luster of the label was rediscovered thanks to the duo Domenico De Sole - Tom Ford. The former, managing director since 1995, the second became creative director of Gucci in 1994, after taking care of the women's line.
For the next ten years, he built into the company’s traditional image a provocative and bold style that immediately echoed throughout the world of fashion. Pointed heels and low-cut dresses in jersey with metal detailing instantly became the symbol of Tom Ford’s seductive and glamorous vision.
After Tom Ford’s departure from the fashion house in 2004, former director of the brand’s accessory line Frida Giannini was promoted to the company’s sole creative director in 2006.
The designer reinterpreted the heritage that her predecessors established creating a fusion of past and present, of history and modernity.
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.
Eclectic, contemporary, romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
Square-shaped grey shaded lenses are framed by thin gold-toned metal with an engraved design that lends texture to the streamlined shape. Slim temples are further enhanced by black enamel stripes and a petite Interlocking G detail.
Influenced by the retro undertones that run throughout the collection, these graphic oversize grey lenses are framed by thin gold-toned metal. The temples are enriched with a petite 'Gucci' engraving and contrast tips.
Influenced by the retro undertones that run throughout the collection, these graphic oversize grey lenses are framed by thin gold-toned metal. The temples are enriched with a petite 'Gucci' engraving and contrast tips.
A Gucci.com exclusive, the square framed sunglasses in black acetate are completed with decorative charm details that add a whimsical touch to the look. The gold-toned metal temples have a braided effect, ending in a detachable chain with a black Interlocking G acetate detail. The charms can be removed, repositioned and replaced as the wearer wishes.
A Gucci.com exclusive, the square framed sunglasses in black acetate are completed with decorative charm details that add a whimsical touch to the look. The gold-toned metal temples have a braided effect, ending in a detachable chain with a black Interlocking G acetate detail. The charms can be removed, repositioned and replaced as the wearer wishes.
A Gucci.com exclusive, the square framed sunglasses in yellow and brown acetate are completed with decorative charm details that add a whimsical touch to the look. The gold-toned metal temples have a braided effect, ending in a detachable chain with an Interlocking G acetate detail. The charms can be removed, repositioned and replaced as the wearer wishes.
A pair of extravagant cat-eye sunglasses inspired by designs from the '50s and '60s. The shades feature a bold frame with spoked edges crafted from orange mother of pearl effect acetate, standing against light gray and black acetate layers. An emblematic logo of the House, the Interlocking G detail enriches the temples, while gray lenses complete the design.
Imbued with a '90s inspiration, the rectangular sunglasses have a narrow design, illuminated by a sparkling crystal trim at the top. The frame is crafted from shiny black acetate, standing on top of a transparent light yellow acetate layer for subtle contrast. An emblematic logo of the House, the Interlocking G, enriches the temples, while brown shaded...
A pair of round sunglasses crafted from textured gold-toned metal. Light yellow lens complete the subtle design, while the Gucci script decorates the temples.
An inlaid acetate detail with wooden effect decorates the front of these aviator sunglasses, crafted from shiny black acetate. Green lenses and the emblematic Interlocking G logo placed on the temples complete the design.
These '80s inspired aviator frames are decorated with contrast inlaid brown details across the front and sides. A graphic Interlocking G logo highlights the front above the nose bridge, while the connection to the House is further strengthened with the Gucci logo along the thin temples.
Slightly oversize aviator frames are decorated with contrast inlaid brown details across the front and sides. A graphic Interlocking G logo highlights the frame above the nose bridge, while the connection to the House is further strengthened with a Gucci logo along the thin temples.
Slightly oversize aviator frames are decorated with contrast inlaid brown details across the front and sides. Gold-toned studs and crystals add a punk inspired element to the shape. A graphic Interlocking G detail highlights the front above the nose bridge, while the connection to the House is further strengthened with a Gucci logo along the thin temples.
A pair of vintage inspired sunglasses presented in tortoiseshell acetate. The yellow lens emphasizes the design's retro appeal, while the emblematic Interlocking G logo decorates the temples.
Eighties inspired shape and unexpected details define a new design for Spring Summer 2020. The classic metal frame is further enriched with colored details along the nose bridge, giving the shape an unexpected edge. Gucci engraved gold metal temples complete the shades, ending in acetate tips with a cut-out through which a chain or neck bow can be...
Eighties inspired shape and unexpected details define a new design for Spring Summer 2020. The classic metal frame is further enriched with colored details along the nose bridge, giving the shape an unexpected edge. Gucci engraved gold metal temples complete the shades, ending in acetate tips with a cut-out through which a chain or neck bow can be...
The square frames in black acetate feature contrast inlaid brown details across the front and sides. A graphic Interlocking G detail highlights the front above the nose bridge, while the connection to the House is further strengthened with the Gucci logo along the thin temples.
Inspired by the popular '80s style, the metal aviators are updated with a contemporary spirit with plastic details that lend a mask-like effect. The silver metal frame and temples are accented by acetate tips with a cut-out detail through which a chain or neckbow can be worn for a playful take on a classic style.
Inspired by the popular '80s style, the metal aviators are updated with a contemporary spirit with plastic details that lend a mask-like effect. The gold metal frame and temples are accented by acetate tips with a cut-out detail through which a chain or neckbow can be worn for a playful take on a classic style.
Pink frames add a pop of color in round frames contrasted by shaded lenses. The Double G detail accents the temples in a gold tone for a subtle nod to the House's logo.
Round frames are contrasted by the heritage Web in green and red along the temples. The Double G detail in a gold tone adds a subtle nod to the House's logo.