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Gucci


A New Definition of Luxury



Guccio Gucci, born in 1881, nurtured the desire to unite the skilled Italian artisans with that sophisticated and typically English vision of luxury that he had enjoyed during his employment at the Savoy Hotel in London. After working for the company Franzi in Milan, he founded a leather goods company in Florence in 1921 with a luggage shop. In the 30s, his gloves, belts, suitcases and trunks were the exclusive Italian souvenir, ideal for ladies of the beautiful international world. Riding articles, from which the iconic elements of the clamp and the bracket were taken over in the 50s, represented the right mix between accuracy of details and exquisite workmanship.


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