A New Definition of Luxury
History
Guccio Gucci, born in 1881, nurtured the desire to unite the skilled Italian artisans with that sophisticated and typically English vision of luxury that he had enjoyed during his employment at the Savoy Hotel in London.
After working for the company Franzi in Milan, he founded a leather goods company in Florence in 1921 with a luggage shop.
In the 30s, his gloves, belts, suitcases and trunks were the exclusive Italian souvenir, ideal for ladies of the beautiful international world.
Riding articles, from which the iconic elements of the clamp and the bracket were taken over in the 50s, represented the right mix between accuracy of details and exquisite workmanship.
The autarchic years of the fascist dictatorship were unscathed, when the Gucci production had to fall back on hemp, on which the diamond, jute and linen motif was woven, the brand showed a strong rise, so much so that in 1938 the Roman boutique was inaugurated in Via Condotti.
In the shortage of post-war materials, in 1947 an iconic bag was created for Gucci, the Bamboo, with the handle of the same material, dark and folded, with the same closure.
Meanwhile, the brand had become synonymous with luxury and quality, the label was successful overseas, when in addition to Milan was opened the first store in New York.
In the same period, the Fifties, the green-red-green striped texture was elaborated and, subsequently, also blue-red-blue, in cotton or wool, inspired by the flank billet of the saddles.
After the death of the founder in 1953, the reins of the brand passed to his sons Aldo, Vasco, Ugo and Rodolfo who contributed intensely to the development of the fashion house. Gucci boutiques were growing all over the world: London, Palm Beach, Paris and Beverly Hills, then Chicago and the East from the 70s.
That combination of the international jet set world and the maison began, which would have decreed some Gucci accessories as icons of our times.
Jackie Kennedy used to use a model of a shoulder bag with a clasp closure and a central weft, since then better known as "Jackie O".
Audrey Hepburn, Maria Callas and the Duchess of Windsor wore Gucci products, while Elisabeth Taylor or Samuel Beckett preferred the unisex "Hobo" bag.
It belongs to the mid-1960s the iconic symbol of the two crossed Gs, used to close the bags and then, in monogram, on a cotton canvas called GG Canvas. In the 70s the development of prêt-à-porter took place, favored by the opening of a large factory in Scandicci.
Silk shirts on which the two G logo was printed or with red and blue Gucci motif crossed with horsebit. While jackets with logo buttons or precious reptile overcoats were the must have of the fashion house.
In 1981 Gucci staged his first fashion show in Florence, and the year after the house was handed over to Maurizio, Rodolfo's son. Meanwhile, another cult piece, the moccasin with the clamp, the classic loafer, was added to the permanent collection of the Costume Institute of the Metropolitan Museum in New York.
After the transfer in 1993 of his shareholding to the Anglo-Arab company Investcorp, Maurizio exits the company which, after being listed on the stock market in 1995, is rewarded for his performances as the best European company in 1998.
In the second half of the Nineties, the luster of the label was rediscovered thanks to the duo Domenico De Sole - Tom Ford. The former, managing director since 1995, the second became creative director of Gucci in 1994, after taking care of the women's line.
For the next ten years, he built into the company’s traditional image a provocative and bold style that immediately echoed throughout the world of fashion. Pointed heels and low-cut dresses in jersey with metal detailing instantly became the symbol of Tom Ford’s seductive and glamorous vision.
After Tom Ford’s departure from the fashion house in 2004, former director of the brand’s accessory line Frida Giannini was promoted to the company’s sole creative director in 2006.
The designer reinterpreted the heritage that her predecessors established creating a fusion of past and present, of history and modernity.
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.
Eclectic, contemporary, romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
A New Definition of Luxury
History
Guccio Gucci, born in 1881, nurtured the desire to unite the skilled Italian artisans with that sophisticated and typically English vision of luxury that he had enjoyed during his employment at the Savoy Hotel in London.
After working for the company Franzi in Milan, he founded a leather goods company in Florence in 1921 with a luggage shop.
In the 30s, his gloves, belts, suitcases and trunks were the exclusive Italian souvenir, ideal for ladies of the beautiful international world.
Riding articles, from which the iconic elements of the clamp and the bracket were taken over in the 50s, represented the right mix between accuracy of details and exquisite workmanship.
The autarchic years of the fascist dictatorship were unscathed, when the Gucci production had to fall back on hemp, on which the diamond, jute and linen motif was woven, the brand showed a strong rise, so much so that in 1938 the Roman boutique was inaugurated in Via Condotti.
In the shortage of post-war materials, in 1947 an iconic bag was created for Gucci, the Bamboo, with the handle of the same material, dark and folded, with the same closure.
Meanwhile, the brand had become synonymous with luxury and quality, the label was successful overseas, when in addition to Milan was opened the first store in New York.
In the same period, the Fifties, the green-red-green striped texture was elaborated and, subsequently, also blue-red-blue, in cotton or wool, inspired by the flank billet of the saddles.
After the death of the founder in 1953, the reins of the brand passed to his sons Aldo, Vasco, Ugo and Rodolfo who contributed intensely to the development of the fashion house. Gucci boutiques were growing all over the world: London, Palm Beach, Paris and Beverly Hills, then Chicago and the East from the 70s.
That combination of the international jet set world and the maison began, which would have decreed some Gucci accessories as icons of our times.
Jackie Kennedy used to use a model of a shoulder bag with a clasp closure and a central weft, since then better known as "Jackie O".
Audrey Hepburn, Maria Callas and the Duchess of Windsor wore Gucci products, while Elisabeth Taylor or Samuel Beckett preferred the unisex "Hobo" bag.
It belongs to the mid-1960s the iconic symbol of the two crossed Gs, used to close the bags and then, in monogram, on a cotton canvas called GG Canvas. In the 70s the development of prêt-à-porter took place, favored by the opening of a large factory in Scandicci.
Silk shirts on which the two G logo was printed or with red and blue Gucci motif crossed with horsebit. While jackets with logo buttons or precious reptile overcoats were the must have of the fashion house.
In 1981 Gucci staged his first fashion show in Florence, and the year after the house was handed over to Maurizio, Rodolfo's son. Meanwhile, another cult piece, the moccasin with the clamp, the classic loafer, was added to the permanent collection of the Costume Institute of the Metropolitan Museum in New York.
After the transfer in 1993 of his shareholding to the Anglo-Arab company Investcorp, Maurizio exits the company which, after being listed on the stock market in 1995, is rewarded for his performances as the best European company in 1998.
In the second half of the Nineties, the luster of the label was rediscovered thanks to the duo Domenico De Sole - Tom Ford. The former, managing director since 1995, the second became creative director of Gucci in 1994, after taking care of the women's line.
For the next ten years, he built into the company’s traditional image a provocative and bold style that immediately echoed throughout the world of fashion. Pointed heels and low-cut dresses in jersey with metal detailing instantly became the symbol of Tom Ford’s seductive and glamorous vision.
After Tom Ford’s departure from the fashion house in 2004, former director of the brand’s accessory line Frida Giannini was promoted to the company’s sole creative director in 2006.
The designer reinterpreted the heritage that her predecessors established creating a fusion of past and present, of history and modernity.
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.
Eclectic, contemporary, romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
Mask sunglasses fit for glossy mountain peaks, with sporty details and technical features. Here metal studs decorate the frame, while a brown and pink Guccissima lens defines this statement accessory. This item is part of Gucci’s MX, a selection that embraces freedom of expression and explores identity norms.
Mask sunglasses fit for glossy mountain peaks, with sporty details and technical features. Here metal studs decorate the frame, while the House emblem appears on the temples as a subtle logo detail. This item is part of Gucci’s MX, a selection that embraces freedom of expression and explores identity norms.
Mask sunglasses fit for glossy mountain peaks, with sporty details and technical features. Here metal studs decorate the frame, while the House emblem appears on the temples as a subtle logo detail.
Mask sunglasses fit for glossy mountain peaks, with sporty details and technical features. Here metal studs decorate the frame, while the House emblem appears on the temples as a subtle logo detail. A burgundy and pink lens completes this style with vibrant energy.
The name of the House appears as a bold, gold-toned metal detail along the temples, imbuing this pair of sunglasses with a distinctive logo feel. The butterfly-shaped silhouette is crafted from shiny black acetate with a contrasting metal rim, while a grey lens completes the style.
The name of the House appears as a bold, gold-toned metal detail along the temples, imbuing this pair of sunglasses with a distinctive logo feel. The butterfly-shaped silhouette is crafted from shiny dark grey acetate with a contrasting metal rim, while a violet lens completes the style.
The name of the House appears as a bold, gold-toned metal detail along the temples, imbuing this pair of sunglasses with a distinctive logo feel. The butterfly-shaped silhouette is crafted from shiny dark tortoiseshell acetate with a contrasting metal rim, while a brown lens completes the style.
Defined by their bold and unique frame, these black navigator-shaped sunglasses have a contemporary feel. The gold-toned metal rim adds depth and a sophisticated twist, while Gucci lettering appears along the temples as an oversized logo detail.
Retro and contemporary styles come together in this pair of black navigator frames inspired by Italian sunglasses from the '80s. Featuring a special hinge called 'flex' to enhance the temples with extra flexibility, the design is enriched by Gucci rivets on the front and a logo detail on the side.
These square sunglasses in shiny black acetate feature a yellow lens for a vintage feel. Crafted from double layered black and transparent acetate, the temples are enriched by the Gucci script and a retro inspired double rivet.
This pair of rectangular-frame sunglasses are crafted from black acetate and are characterized by the green and red Web detail on the temples. The Web was originally inspired by the straps used to hold horseback saddles in place and has since become a symbolic emblem of the House. The style comes with a photochromic lens and blue light filter to help...
Crafted from gold-toned metal, these navigator-style sunglasses are characterized by a bar on top of the bridge and rubber nose pads, a nod to specialty eyewear. The style is enriched by engraved details and the Gucci logo, while the photochromic lens and blue light filter helps protect the eyes.
Echoing styles seen throughout the 1940s, when sunglasses design experimented with maximalist versions of the classic round frame. Here, the black acetate construction is enriched with Gucci rivets and a subtle logo detail along the temples.
Echoing styles seen throughout the 1940s, when sunglasses design experimented with maximalist versions of the classic round frame. Here, the tortoiseshell acetate construction is enriched with Gucci rivets and a subtle logo detail along the temples.
A contemporary evolution of the classic cat-eye—a silhouette that took shape in the late ‘50s. This shiny black acetate construction is characterized by gold-toned Gucci rivets and lettering, while a dark grey lens completes the design.
Crafted with a frameless structure, the optical frame has a defined contemporary feel. The design pairs shiny gold-toned metal details with the Sylvie Web—an evolution of the House's emblematic equestrian symbol.
Influenced by the defining styles of the '50s and '60s, these cat-eye optical frames have been reimagined through a Gucci lens with a bold, oversized shape. Gold-toned metal rivets decorate the black acetate frame and temples, while the name of the House appears along the side for a subtle logo feel.
Crafted from gold metal, these square frames are characterized by removable heart-shaped charms that add a playful touch to the silhouette. Completing the style with a delicate touch, a mini version of the Interlocking G logo adds a subtle nod to the Founder of the brand.
The gold chain is the defining element of these optical frames crafted from shiny black injection with a rectangle-shape. The Interlocking G, an emblem of the House logo, appears as a detail on the temples, enhancing the style's retro mood.
The gold chain is the defining element of these optical frames crafted from shiny black injection with a rectangle-shape. The Interlocking G, an emblem of the House logo, appears as a detail on the temples, enhancing the style's retro mood.
Recalling vintage designs, this cat eye optical frame plays with the unexpected thanks to a wave-inspired shaped temple. The burgundy acetate temples have a pink degradé detail at the tips and feature the emblematic Double G for a subtle logo feel.