A New Definition of Luxury
History
Guccio Gucci, born in 1881, nurtured the desire to unite the skilled Italian artisans with that sophisticated and typically English vision of luxury that he had enjoyed during his employment at the Savoy Hotel in London.
After working for the company Franzi in Milan, he founded a leather goods company in Florence in 1921 with a luggage shop.
In the 30s, his gloves, belts, suitcases and trunks were the exclusive Italian souvenir, ideal for ladies of the beautiful international world.
Riding articles, from which the iconic elements of the clamp and the bracket were taken over in the 50s, represented the right mix between accuracy of details and exquisite workmanship.
The autarchic years of the fascist dictatorship were unscathed, when the Gucci production had to fall back on hemp, on which the diamond, jute and linen motif was woven, the brand showed a strong rise, so much so that in 1938 the Roman boutique was inaugurated in Via Condotti.
In the shortage of post-war materials, in 1947 an iconic bag was created for Gucci, the Bamboo, with the handle of the same material, dark and folded, with the same closure.
Meanwhile, the brand had become synonymous with luxury and quality, the label was successful overseas, when in addition to Milan was opened the first store in New York.
In the same period, the Fifties, the green-red-green striped texture was elaborated and, subsequently, also blue-red-blue, in cotton or wool, inspired by the flank billet of the saddles.
After the death of the founder in 1953, the reins of the brand passed to his sons Aldo, Vasco, Ugo and Rodolfo who contributed intensely to the development of the fashion house. Gucci boutiques were growing all over the world: London, Palm Beach, Paris and Beverly Hills, then Chicago and the East from the 70s.
That combination of the international jet set world and the maison began, which would have decreed some Gucci accessories as icons of our times.
Jackie Kennedy used to use a model of a shoulder bag with a clasp closure and a central weft, since then better known as "Jackie O".
Audrey Hepburn, Maria Callas and the Duchess of Windsor wore Gucci products, while Elisabeth Taylor or Samuel Beckett preferred the unisex "Hobo" bag.
It belongs to the mid-1960s the iconic symbol of the two crossed Gs, used to close the bags and then, in monogram, on a cotton canvas called GG Canvas. In the 70s the development of prêt-à-porter took place, favored by the opening of a large factory in Scandicci.
Silk shirts on which the two G logo was printed or with red and blue Gucci motif crossed with horsebit. While jackets with logo buttons or precious reptile overcoats were the must have of the fashion house.
In 1981 Gucci staged his first fashion show in Florence, and the year after the house was handed over to Maurizio, Rodolfo's son. Meanwhile, another cult piece, the moccasin with the clamp, the classic loafer, was added to the permanent collection of the Costume Institute of the Metropolitan Museum in New York.
After the transfer in 1993 of his shareholding to the Anglo-Arab company Investcorp, Maurizio exits the company which, after being listed on the stock market in 1995, is rewarded for his performances as the best European company in 1998.
In the second half of the Nineties, the luster of the label was rediscovered thanks to the duo Domenico De Sole - Tom Ford. The former, managing director since 1995, the second became creative director of Gucci in 1994, after taking care of the women's line.
For the next ten years, he built into the company’s traditional image a provocative and bold style that immediately echoed throughout the world of fashion. Pointed heels and low-cut dresses in jersey with metal detailing instantly became the symbol of Tom Ford’s seductive and glamorous vision.
After Tom Ford’s departure from the fashion house in 2004, former director of the brand’s accessory line Frida Giannini was promoted to the company’s sole creative director in 2006.
The designer reinterpreted the heritage that her predecessors established creating a fusion of past and present, of history and modernity.
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.
Eclectic, contemporary, romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
A New Definition of Luxury
History
Guccio Gucci, born in 1881, nurtured the desire to unite the skilled Italian artisans with that sophisticated and typically English vision of luxury that he had enjoyed during his employment at the Savoy Hotel in London.
After working for the company Franzi in Milan, he founded a leather goods company in Florence in 1921 with a luggage shop.
In the 30s, his gloves, belts, suitcases and trunks were the exclusive Italian souvenir, ideal for ladies of the beautiful international world.
Riding articles, from which the iconic elements of the clamp and the bracket were taken over in the 50s, represented the right mix between accuracy of details and exquisite workmanship.
The autarchic years of the fascist dictatorship were unscathed, when the Gucci production had to fall back on hemp, on which the diamond, jute and linen motif was woven, the brand showed a strong rise, so much so that in 1938 the Roman boutique was inaugurated in Via Condotti.
In the shortage of post-war materials, in 1947 an iconic bag was created for Gucci, the Bamboo, with the handle of the same material, dark and folded, with the same closure.
Meanwhile, the brand had become synonymous with luxury and quality, the label was successful overseas, when in addition to Milan was opened the first store in New York.
In the same period, the Fifties, the green-red-green striped texture was elaborated and, subsequently, also blue-red-blue, in cotton or wool, inspired by the flank billet of the saddles.
After the death of the founder in 1953, the reins of the brand passed to his sons Aldo, Vasco, Ugo and Rodolfo who contributed intensely to the development of the fashion house. Gucci boutiques were growing all over the world: London, Palm Beach, Paris and Beverly Hills, then Chicago and the East from the 70s.
That combination of the international jet set world and the maison began, which would have decreed some Gucci accessories as icons of our times.
Jackie Kennedy used to use a model of a shoulder bag with a clasp closure and a central weft, since then better known as "Jackie O".
Audrey Hepburn, Maria Callas and the Duchess of Windsor wore Gucci products, while Elisabeth Taylor or Samuel Beckett preferred the unisex "Hobo" bag.
It belongs to the mid-1960s the iconic symbol of the two crossed Gs, used to close the bags and then, in monogram, on a cotton canvas called GG Canvas. In the 70s the development of prêt-à-porter took place, favored by the opening of a large factory in Scandicci.
Silk shirts on which the two G logo was printed or with red and blue Gucci motif crossed with horsebit. While jackets with logo buttons or precious reptile overcoats were the must have of the fashion house.
In 1981 Gucci staged his first fashion show in Florence, and the year after the house was handed over to Maurizio, Rodolfo's son. Meanwhile, another cult piece, the moccasin with the clamp, the classic loafer, was added to the permanent collection of the Costume Institute of the Metropolitan Museum in New York.
After the transfer in 1993 of his shareholding to the Anglo-Arab company Investcorp, Maurizio exits the company which, after being listed on the stock market in 1995, is rewarded for his performances as the best European company in 1998.
In the second half of the Nineties, the luster of the label was rediscovered thanks to the duo Domenico De Sole - Tom Ford. The former, managing director since 1995, the second became creative director of Gucci in 1994, after taking care of the women's line.
For the next ten years, he built into the company’s traditional image a provocative and bold style that immediately echoed throughout the world of fashion. Pointed heels and low-cut dresses in jersey with metal detailing instantly became the symbol of Tom Ford’s seductive and glamorous vision.
After Tom Ford’s departure from the fashion house in 2004, former director of the brand’s accessory line Frida Giannini was promoted to the company’s sole creative director in 2006.
The designer reinterpreted the heritage that her predecessors established creating a fusion of past and present, of history and modernity.
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.
Eclectic, contemporary, romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
The Gucci Love Parade runway was a spectacle of contemporary and unexpected design that extended into the world of eyewear. Frames with bold structures and logo detailing accompanied key looks. This geometric frame is crafted from yellow injection and features the archival-inspired round Interlocking G.
The Gucci Love Parade runway was a spectacle of contemporary and unexpected design that extended into the world of eyewear. Frames with bold structures and logo detailing accompanied key looks. This geometric frame is crafted from black injection and features the archival-inspired round Interlocking G.
The Gucci Love Parade runway was a spectacle of contemporary and unexpected design that extended into the world of eyewear. Frames with bold structures and logo detailing accompanied key looks. This geometric frame is crafted from black injection and features the archival-inspired round Interlocking G.
Appearing throughout the Gucci narrative, stars have become a contemporary House code. The symbol often appears as a playful element alongside archival details, becoming a link between different chapters of the brand's history. Stars and crystals decorate these butterfly-shaped sunglasses, surrounding the historic Double G emblem for a vintage flourish.
Crafted from black bio acetate, these square-frame sunglasses echo the retro styles popular in the '60s and '70s. The wide temples feature the name of the House, appearing as a subltle logo detail, while a grey lens completes the style.
Crafted from tortoiseshell bio acetate, these square-frame sunglasses echo the retro styles popular in the '60s and '70s. The wide temples feature the name of the House, appearing as a subltle logo detail, while a dark green lens completes the style.
Crafted in a unique shade of yellow mother of pearl, these bio acetate square-frame sunglasses echo the retro styles popular in the '60s and '70s. The wide temples feature the name of the House, appearing as a subltle logo detail, while a gradient brown lens completes the style.
Taking inspiration from '70s styles and shapes, these rectangular-frame sunglasses are defined by thick profiles and contrasting colorways. Crafted from acetate, the contrasting black and beige frame adds a distinctive design element. A gradient grey lens completes the style with a contemporary touch.
The Gucci Love Parade runway was a spectacle of glamorous and playful design that extended into the world of eyewear. Frames with unique structures and distinctive detailing accompanied key looks. This cat-eye structure features a winged acetate frame enriched by sparkling crystals.
Gucci presents a pair of butterfly-shaped sunglasses with detachable elements that combine classic and contemporary influences. The removable heart pendants channel the House's playful spirit, while the Interlocking G detail pays homage to Founder Guccio Gucci. A blue lens completes the style with a retro vibe.
Retro-inspired rectangular frames crafted from gold-toned metal and characterized by a detachable chain. The signature Interlocking G decorates the temples, appearing as a subtle cut-out detail. The pink lens completes the style with a playful feel.
Slim rectangular lenses are highlighted by a bold frame and thick temples, covered in ayers snakeskin. A striped Double GG detail enriches the sides of this precious accessory.
These navigator-frame sunglasses combine retro and contemporary influences. A gold-toned metal frame imbues a vintage feel, while the contrasting acetate temples complete the design with a modern sensibility. Gucci lettering appears as an engraved detail on the side—a subtle nod to the House.
This navigator-style frame is crafted from a lightweight ruthenium grey metal structure and enhanced by a bar on top of the bridge. Contrasting dark tortoiseshell temples add a modern twist, while the name of the House appears as an engraved detail on the side.
Imbued with a contemporary feel, this rectangular-shaped frame is black injected and features a distinctive green lens. The design pairs shiny gold-toned metal joints with enamel Gucci lettering along the temples—a subtle nod to the House.
Classic styles continue to be reimagined in creative new ways throughout Gucci Aria. Here, classic black rectangular-frames are reimagined by a contrasting horn-effect rim. A yellow lens completes the design with a retro mood, while Gucci lettering decorates the temples—a subtle nod to the House.
Classic styles continue to be reimagined in creative new ways throughout Gucci Aria. Here, classic rectangular-frames are reimagined in a modern shade of electric blue, with the addition of a unique horn-effect rim. A brown lens completes the design for an element of contrast, while Gucci lettering decorates the temples—a subtle nod to the House.
Crafted from black bio acetate, these sunglasses have both a timeless and contemporary appeal with a classic rectangular shape, reimagined with a thick rim and wide temples. The name of the House appears as a subltle logo detail, while a dark grey lens completes the style.
Crafted from a unique shade of yellow mother of pearl, these bio acetate sunglasses have both a timeless and contemporary appeal with a classic rectangular shape, reimagined with a thick rim and wide temples. The name of the House appears as a subltle logo detail, while a brown lens completes the style.
Crafted from a unique shade of yellow mother of pearl, these bio acetate sunglasses have both a timeless and contemporary appeal with a classic rectangular shape, reimagined with a thick rim and wide temples. The name of the House appears as a subltle logo detail, while a brown lens completes the style.
The Epilogue collection puts an emphasis on leaving fashion's old rules behind, it conveys the idea that pieces should be timeless–not just in fashion for one season. These sunglasses have a Gucci logo on the bridge, presented on a retro shape that transcends decades.