A New Definition of Luxury
History
Guccio Gucci, born in 1881, nurtured the desire to unite the skilled Italian artisans with that sophisticated and typically English vision of luxury that he had enjoyed during his employment at the Savoy Hotel in London.
After working for the company Franzi in Milan, he founded a leather goods company in Florence in 1921 with a luggage shop.
In the 30s, his gloves, belts, suitcases and trunks were the exclusive Italian souvenir, ideal for ladies of the beautiful international world.
Riding articles, from which the iconic elements of the clamp and the bracket were taken over in the 50s, represented the right mix between accuracy of details and exquisite workmanship.
The autarchic years of the fascist dictatorship were unscathed, when the Gucci production had to fall back on hemp, on which the diamond, jute and linen motif was woven, the brand showed a strong rise, so much so that in 1938 the Roman boutique was inaugurated in Via Condotti.
In the shortage of post-war materials, in 1947 an iconic bag was created for Gucci, the Bamboo, with the handle of the same material, dark and folded, with the same closure.
Meanwhile, the brand had become synonymous with luxury and quality, the label was successful overseas, when in addition to Milan was opened the first store in New York.
In the same period, the Fifties, the green-red-green striped texture was elaborated and, subsequently, also blue-red-blue, in cotton or wool, inspired by the flank billet of the saddles.
After the death of the founder in 1953, the reins of the brand passed to his sons Aldo, Vasco, Ugo and Rodolfo who contributed intensely to the development of the fashion house. Gucci boutiques were growing all over the world: London, Palm Beach, Paris and Beverly Hills, then Chicago and the East from the 70s.
That combination of the international jet set world and the maison began, which would have decreed some Gucci accessories as icons of our times.
Jackie Kennedy used to use a model of a shoulder bag with a clasp closure and a central weft, since then better known as "Jackie O".
Audrey Hepburn, Maria Callas and the Duchess of Windsor wore Gucci products, while Elisabeth Taylor or Samuel Beckett preferred the unisex "Hobo" bag.
It belongs to the mid-1960s the iconic symbol of the two crossed Gs, used to close the bags and then, in monogram, on a cotton canvas called GG Canvas. In the 70s the development of prêt-à-porter took place, favored by the opening of a large factory in Scandicci.
Silk shirts on which the two G logo was printed or with red and blue Gucci motif crossed with horsebit. While jackets with logo buttons or precious reptile overcoats were the must have of the fashion house.
In 1981 Gucci staged his first fashion show in Florence, and the year after the house was handed over to Maurizio, Rodolfo's son. Meanwhile, another cult piece, the moccasin with the clamp, the classic loafer, was added to the permanent collection of the Costume Institute of the Metropolitan Museum in New York.
After the transfer in 1993 of his shareholding to the Anglo-Arab company Investcorp, Maurizio exits the company which, after being listed on the stock market in 1995, is rewarded for his performances as the best European company in 1998.
In the second half of the Nineties, the luster of the label was rediscovered thanks to the duo Domenico De Sole - Tom Ford. The former, managing director since 1995, the second became creative director of Gucci in 1994, after taking care of the women's line.
For the next ten years, he built into the company’s traditional image a provocative and bold style that immediately echoed throughout the world of fashion. Pointed heels and low-cut dresses in jersey with metal detailing instantly became the symbol of Tom Ford’s seductive and glamorous vision.
After Tom Ford’s departure from the fashion house in 2004, former director of the brand’s accessory line Frida Giannini was promoted to the company’s sole creative director in 2006.
The designer reinterpreted the heritage that her predecessors established creating a fusion of past and present, of history and modernity.
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.
Eclectic, contemporary, romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
A New Definition of Luxury
History
Guccio Gucci, born in 1881, nurtured the desire to unite the skilled Italian artisans with that sophisticated and typically English vision of luxury that he had enjoyed during his employment at the Savoy Hotel in London.
After working for the company Franzi in Milan, he founded a leather goods company in Florence in 1921 with a luggage shop.
In the 30s, his gloves, belts, suitcases and trunks were the exclusive Italian souvenir, ideal for ladies of the beautiful international world.
Riding articles, from which the iconic elements of the clamp and the bracket were taken over in the 50s, represented the right mix between accuracy of details and exquisite workmanship.
The autarchic years of the fascist dictatorship were unscathed, when the Gucci production had to fall back on hemp, on which the diamond, jute and linen motif was woven, the brand showed a strong rise, so much so that in 1938 the Roman boutique was inaugurated in Via Condotti.
In the shortage of post-war materials, in 1947 an iconic bag was created for Gucci, the Bamboo, with the handle of the same material, dark and folded, with the same closure.
Meanwhile, the brand had become synonymous with luxury and quality, the label was successful overseas, when in addition to Milan was opened the first store in New York.
In the same period, the Fifties, the green-red-green striped texture was elaborated and, subsequently, also blue-red-blue, in cotton or wool, inspired by the flank billet of the saddles.
After the death of the founder in 1953, the reins of the brand passed to his sons Aldo, Vasco, Ugo and Rodolfo who contributed intensely to the development of the fashion house. Gucci boutiques were growing all over the world: London, Palm Beach, Paris and Beverly Hills, then Chicago and the East from the 70s.
That combination of the international jet set world and the maison began, which would have decreed some Gucci accessories as icons of our times.
Jackie Kennedy used to use a model of a shoulder bag with a clasp closure and a central weft, since then better known as "Jackie O".
Audrey Hepburn, Maria Callas and the Duchess of Windsor wore Gucci products, while Elisabeth Taylor or Samuel Beckett preferred the unisex "Hobo" bag.
It belongs to the mid-1960s the iconic symbol of the two crossed Gs, used to close the bags and then, in monogram, on a cotton canvas called GG Canvas. In the 70s the development of prêt-à-porter took place, favored by the opening of a large factory in Scandicci.
Silk shirts on which the two G logo was printed or with red and blue Gucci motif crossed with horsebit. While jackets with logo buttons or precious reptile overcoats were the must have of the fashion house.
In 1981 Gucci staged his first fashion show in Florence, and the year after the house was handed over to Maurizio, Rodolfo's son. Meanwhile, another cult piece, the moccasin with the clamp, the classic loafer, was added to the permanent collection of the Costume Institute of the Metropolitan Museum in New York.
After the transfer in 1993 of his shareholding to the Anglo-Arab company Investcorp, Maurizio exits the company which, after being listed on the stock market in 1995, is rewarded for his performances as the best European company in 1998.
In the second half of the Nineties, the luster of the label was rediscovered thanks to the duo Domenico De Sole - Tom Ford. The former, managing director since 1995, the second became creative director of Gucci in 1994, after taking care of the women's line.
For the next ten years, he built into the company’s traditional image a provocative and bold style that immediately echoed throughout the world of fashion. Pointed heels and low-cut dresses in jersey with metal detailing instantly became the symbol of Tom Ford’s seductive and glamorous vision.
After Tom Ford’s departure from the fashion house in 2004, former director of the brand’s accessory line Frida Giannini was promoted to the company’s sole creative director in 2006.
The designer reinterpreted the heritage that her predecessors established creating a fusion of past and present, of history and modernity.
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.
Eclectic, contemporary, romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
Imbued with a contemporary feel, this rectangular-shaped frame is black injected. The design pairs shiny gold-toned metal joints with enamel Gucci lettering along the temples—a subtle nod to the House.
Crafted from gold-toned metal, these navigator-style sunglasses are characterized by a bar on top of the bridge and rubber nose pads, a nod to specialty eyewear. The style is enriched by engraved details and the Gucci logo, while the photochromic lens and blue light filter helps protect the eyes.
Influenced by the defining styles of the '50s and '60s, these cat-eye optical frames have been reimagined through a Gucci lens with a bold, oversized shape. Gold-toned metal rivets decorate the tortoiseshell acetate frame and temples, while the name of the House appears along the side for a subtle logo feel.
Influenced by the defining styles of the '50s and '60s, these cat-eye optical frames have been reimagined through a Gucci lens with a bold, oversized shape. Gold-toned metal rivets decorate the tortoiseshell acetate frame and temples, while the name of the House appears along the side for a subtle logo feel.
These square-shaped optical frames are characterized by a gold-toned metal frame and chain detail, reflecting the accessory's vintage inspiration. The Interlocking G logo, continues to be a distinguishing feature of Gucci's collections. Here it appears as a cut-out detail on the side of the metal temples, complete with acetate tips.
The recognizable Double G emblem was originally inspired by a belt buckle from the 1970s and continues to enrich the narrative of Gucci today. Here it appears as a subtle detail along the temples of these round optical frames.The gold-toned metal construction is reminiscent of vintage styles, complete with contrasting acetate tips.
The recognizable Double G emblem was originally inspired by a belt buckle from the 1970s and continues to enrich the narrative of Gucci today. Here it appears as a subtle detail along the temples of these round optical frames.The silver-toned metal construction is reminiscent of vintage styles, complete with contrasting acetate tips.
Crafted with a frameless structure and gold-toned metal temples, these square optical frames are characterized by detachable Interlocking G strawberry pendants. The surprise detail nods to the Founder of the House, as well as imbuing the style with a playful feel.
Part of Gucci Aria, these optical frames are defined by a modern evolution of the traditional cat-eye shape. Crafted entirely from black acetate, the name of the House appears in bold, gold-toned, lettering along the temples—completing the style with a distinct logo feel.
Part of Gucci Aria, these optical frames are defined by a modern evolution of the traditional cat-eye shape. Crafted entirely from tortoiseshell acetate, the name of the House appears in bold, gold-toned, lettering along the temples—completing the style with a distinct logo feel.
Defined by a frameless construction, these square optical frames recall the lightweight, alternative styles of the '90s and early 2000s.The design is complete with gold-toned metal temples, while a detachable metal chain adds a retro twist.
These rectangular frames, crafted from transparent acetate, have a distinctly retro feel. The light blue color palette is the defining feature, with gold-toned metal details enriching the style further. Gucci lettering appears on the temples as a subtle nod to the House.
A historical House code, the Web pays homage to Gucci's equestrian roots. Repurposed each season, it appears here atop this navigator-shaped optical frame, enriching the style with archival influences. The gold-toned metal structure is completed by tortoiseshell acetate tips.
A historical House code, the Web pays homage to Gucci's equestrian roots. Repurposed each season, it appears here atop this navigator-shaped optical frame, enriching the style with archival influences. The ruthenium grey metal structure is completed by black acetate tips.
An '80s inspired shape with modernized design details define these aviator optical frames. The construction, crafted from acetate, diffuses from dark to light brown for a subtle, yet intriguing color palette. Cut-out gold-toned metal temples, through which a chain or neck bow can be attached, complete the design with an unconventional twist.
An '80s inspired shape with modernized design details define these aviator optical frames. The construction is crafted in a transparent grey acetate, imparting a minimalistic feel to the style. Cut-out silver-toned metal temples, through which a chain or neck bow can be attached, complete the design with an unconventional twist.
Retro '80s inspired details are reflected in this oval-shape optical frame. Shiny silver metal contrasts with dark tortoiseshell tips, enhancing the style's vintage feel. The name of the House appears as a subtle logo detail on the side.
Full of timeless charm, round frames continue to be revisited centuries after their first creation. Here, this familiar shape is reimagined through the Gucci lens. Crafted entirely from shiny tortoiseshell acetate, the style sports the recognizable House lettering along the temples.
Full of timeless charm, round frames continue to be revisited centuries after their first creation. Here, this familiar shape is reimagined through the Gucci lens. Crafted entirely from shiny black acetate, the style sports the recognizable House lettering along the temples.
Recalling vintage glasses, this navigator style optical frame is crafted from a transparent and shiny gold metal front and temples. The name of the House accentuates the style appearing as a subtle logo detail. Adding a contemporary twist, the design is completed with black tips.
Mask sunglasses fit for glossy mountain peaks, with sporty details and technical features. Here metal studs decorate the frame, while the House emblem appears on the temples as a subtle logo detail. This item is part of Gucci’s MX, a selection that embraces freedom of expression and explores identity norms.