None of The Old Traditions have Been Lost. None of The Benefits of Modern Technology have Been Neglected
In 1561 the chemist Domenico di Vincenzo di Domenico Brunetti was the first manager of the Santissima Annunziata Pharmacy about whom we have information. (A.S.F. – Decima Granducale 3784 cc. 110v. – 111r A.S.F. – Arte dei Medici e Speziali, 12, c.123v.). Since that time the Farmacia Santissima Annunziata has always mantained, apart from the usual prestige typical of every pharmacy at that age, a special tradition in preparing galenic prescriptions and products for hygiene and the beauty of the skin. We have graduated, from ancient processes completely handmade, with pestle and mortar, to special quality controlled preparations made with modern and safe machinery, giving special attention to high standards and throughly researching our prescriptions which are made both with traditional and new raw products.
Arte della Lana: (1317) This Guild was perhaps the major source of wealth and power of Florence: it did in fact help spread the city’s products worldwide. It saw to all the various processes from the raw baled wool through to the final cloth. A “wool stamp” was stitched onto each Florentine product, to protect it against counterfeiting. Ceramic Tablet +...
Arte della Seta: (1248) Originally called “Arte di Por Santa Maria” due to its vicinity to the namesake city gate. Thanks to the increase in the production of fabrics and great expansion of trade, the association took the name of Arte della Seta. Its members worked silk drapes woven with gold, silver and every other colour. Freshness of a lightweight and...
Arte dei Giudici e Notai: (1212) Corporation which gave a very strong contribution to all the Guilds in view of the continuous need for Judges and Notaries in dealing with the considerable paperwork involved. Among the Notaries, a “Proconsul” was appointed, the highest authority recognized by all the Guilds. Pot Pourri + Recharge.
Arte dei Medici e Speziali: (1349) The old doctors (medici) practised medicine and surgery, prepared the medicines to administer to patients and were also profound philosophy scholars. The pharmacists (speziali) on the other hand, obtained and sold the herbs, drugs and spices needed to prepare medicines. They also traded in perfumes and essences, as...
Arte dei Mercatanti: (1182) The Florentine entrepreneurs who belonged to this ancient corporation imported rough cloth from abroad, refining and finishing it and then selling it. Together they formed powerful trading companies, opening up various branches in many European cities and in North Africa, making huge profits from trade and known on major...
Arte dei Vaiai e Pellicciai: (1266) The vair workers specialized in working squirrel skins and the furriers all other hides. From the raw hides, the vair workers and furriers obtained refined garments by tanning and subsequent production processes. The transformation from spiny and solitary bush to refined and sensual flower; an explosion of rosy...
Arte del Cambio: (1202) The Florentines excelled in this activity, which consisted in exchanging the numerous foreign currencies with that of Florence (gold florin), in granting loans and in sending currency from one country to another by means of “letters of exchange”, a method which became widespread to safely transfer large amounts of money. Pot Pourri...
Arte della Lana: (1317) This Guild was perhaps the major source of wealth and power of Florence: it did in fact help spread the city’s products worldwide. It saw to all the various processes from the raw baled wool through to the final cloth. A “wool stamp” was stitched onto each Florentine product, to protect it against counterfeiting. Pot Pourri +...
Arte della Seta: (1248) Originally called “Arte di Por Santa Maria” due to its vicinity to the namesake city gate. Thanks to the increase in the production of fabrics and great expansion of trade, the association took the name of Arte della Seta. Its members worked silk drapes woven with gold, silver and every other colour. Freshness of a lightweight and...
Scentable ceramic tablet (it can be scented with any fragrance: edt, edp parfum or perfumed water).
A noble Tuscan aroma. A royal fragrance, celebrating the 450 years of the brand. The indigenous note of Iris celebrates the fantastic bond between the brand and its land.
Following the rules of our tradition established over a hundred years ago, we bring you the Concentrato, a perfume with unique qualities created by our master perfumers by combining passion and expertise.
A citrus-flavoured aroma. A Mediterranean fragrance; a journey to warm lands, glimpes of citrus groves, the announcement of summer.
A warm and enveloping aroma. A sensuous fragrance; its mysterious charm reflects the central note with which it was created.
An intense and strong aroma. An African fragrance, an encounter between woody and earthy notes, special moments of North African life.
A sweet and citrus-flavoured aroma. An exotic fragrance; a recollection of faraway places, the scent of you.
Creamy alcohol-free emulsion, specifically formulated for a specific deodorising, instantly rebalancing and protective effect. Inhibits the development of excessive pathogenic bacterial flora, without compromising the skin’s physiological balance and pH. Targeted ingredients prevent perspiration being broken down by micro-organisms and the consequent...
A sweet and citrus-flavoured aroma. An exotic fragrance; a recollection of faraway places, the scent of you.
Gel deodorant containing some alcohol, formulated specifically to deodorise and ensure long-lasting freshness. A formulation that inhibits the growth and proliferation of bacteria responsible for the production of unpleasant odours. An effective antibacterial with no significant impact on physiological flora, which does not prevent natural perspiration.
A sweet and refined aroma. A cotton candy fragrance, a reminiscence of festivals and games, eternal childhood.
Ecological alcohol-free, spray solution, specifically formulated to regulate excessive perspiration and ensure protection against dampness. Kalinite reduces excessive perspiration thanks to an astringent effect, that is, it triggers temporary occlusion of the sweat ducts, controlling the flow of perspiration. It removes the cause of the formation of odour.