None of The Old Traditions have Been Lost. None of The Benefits of Modern Technology have Been Neglected
In 1561 the chemist Domenico di Vincenzo di Domenico Brunetti was the first manager of the Santissima Annunziata Pharmacy about whom we have information. (A.S.F. – Decima Granducale 3784 cc. 110v. – 111r A.S.F. – Arte dei Medici e Speziali, 12, c.123v.). Since that time the Farmacia Santissima Annunziata has always mantained, apart from the usual prestige typical of every pharmacy at that age, a special tradition in preparing galenic prescriptions and products for hygiene and the beauty of the skin. We have graduated, from ancient processes completely handmade, with pestle and mortar, to special quality controlled preparations made with modern and safe machinery, giving special attention to high standards and throughly researching our prescriptions which are made both with traditional and new raw products.
Innovative conditioner specifically formulated for beard and moustache treatment and care, for a strong, healthy and glossy look. Restores and effectively preserves the natural moisture balance of the hair with several targeted actions. Penetrates deeply into the heart of the fibre with an intense reconstructing and restructuring action on the...
Treatment with global action, used to protect the delicate eye area against signs of weakness, stress and aging. Plant Collagen adds a new source of energy to revitalise the crucial cellular functions, including synthesis of the basic structures of the skin, improving tone and firmness. Reactivates microcirculation, alleviating puffiness and unsightly...
Original cream formula, with a rich and soft texture, specifically designed to prepare the skin for a close and efficient shave. Helps to lift the hair, facilitating the sliding of the blade, limiting friction and thus preventing irritation and redness. The precious eudermic active principles give softness and plasticity to the epidermis and create a...
A real lip “shield” restoring and protecting such a thin and delicate part of the face, extremely vulnerable and subjected to early ageing signs. It provides a SPF 50 for the best protection against UV rays as well as it protects lips from the damaging effects of the environment agents such as wind, cold, pollution, etc. Thanks to the Propolis and to...
Multi-active treatment specifically designed to stimulate at once all the essential skin functions and to combat degenerative processes linked to aging. Plant Collagen performs a revitalising action, increasing energy reserves, particularly during periods of fatigue and stress. Reactivates the connective tissue, stimulating the synthesis of collagen,...
Completely alcohol-free aftershave emulsion with an excellent protective, soothing and softening action, giving an immediate sensation of comfort and relief. Extracts of Horse Chestnut, Aloe Vera and Calendula perform a rapid and targeted decongestant and anti-inflammatory action, increasing the processes of skin regeneration, encouraging the formation of...
Fluid gel, lightly foaming, expressly formulated to perform a deep cleaning, giving freshness and brightness. Helps to free the follicular ostia from sebum, dirt, traces of smog, and to remove devitalized cells, respecting the physiology of the skin, leaving the skin soft and smooth. Carries out an astringent, purifying and anti-inflammatory action.
KER is a vibrant and invigorating fragrance with citrus and sharp notes that create a wave of freshness, invigorating the spirit. The citrus opening gives way to pungent scents that evoke a field of aromatic herbs… only then to be immersed, at dusk, in a noble purity to regain balance and harmony between mind and body.
Delicately alcoholic and stimulating aftershave lotion, giving an immediate sensation of freshness and refreshment. Black Raspberry extract, with strong soothing, anti-inflammatory and anti-redness properties, strengthens the natural skin protection, reducing the trauma and stress of shaving. The phytocomponents of Black Raspberry replenish the weakened...
The Conditioning Balm tones hair with its vegetable extracts and restructures hair with its cationic substances, adding softness to the hair, eliminating static electricity, and leaving hair shiny and easy to comb. After shampooing, apply the Conditioning Balm to wet hair. Let the conditioning balm sit a few minutes and then rinse. With Coltsfoot, Yarrow,...
This mask-cream contains collagen proteins which strengthen hair follicles and castor oil which nourishes and softens hair, particularly weak, dry or dull hair. After shampooing apply the mask to ends of damp hair or towel-dried hair. May also be used on dry hair. Do not rinse. With Vegetable Collagen, hydro-soluble Castor Oil derivative.
The action of stinging nettle performs a sebum-regulating action on the hair and scalp and eliminates impurities and excessive greasy. It also possesses a stimulating, tonic effect on the bulb of the hair. Suitable for all hair types and especially for hair with a tendency towards oiliness. Ultra-delicate, appropriate for frequent use. With Stinging...
The rich composition makes this cream precious and indispensable for everyday use. Thanks to Pentapeptide-3, a particular protein that stimulates the relaxation of the muscles of the face, the skin stretches becoming visibly more homogeneous and linear. Vegetal collagen maintains constant water balance, while the hydrolysed elastin ensures elasticity and...
The action of stinging nettle performs a sebum-regulating action on the hair and scalp and eliminates impurities and excessive greasy. It also possesses a stimulating, tonic effect on the bulb of the hair. Suitable for all hair types and especially for hair with a tendency towards oiliness. Ultra-delicate, appropriate for frequent use. With Stinging...
Pentapeptide-3 is an innovative protein that blocks the activity of enzymes that break down collagen fibers and increase the level of pro-collagen-1, a precursor to mature collagen. Furthermore, the relaxing and relaxing effect of Pentapeptide-3 allows maximum penetration, therefore maximum anti-aging efficacy on the treated part. Ubidecarenone (Coenzyme...
With Pyrocton olamin. This shampoo treats dry or oily dandruff without damaging hair. The combination of pyrocton olamin with a delicately cleansing base gradually helps eliminate the corneous layers of dandruff and reduce the oiliness after just 1-2 weeks of use. Leaves hair soft and shiny. Begin with 2 applications per week, reducing to one per week,...
GEA is a limpid and vigorous fragrance, subtly pervaded by the richness and purity of a precious bouquet, with vibrant nuances of musk and precious woods. Intense and exciting lets imagine without ever revealing.
Solubilized Keratin strengthens hair damaged by external agents and organic changes by filling in the weakened fibre. The restoring effects are visible from the first application as a protective membrane around the corneal layer of the hair is formed. At the same time, hydrolyzed placenta provides a stimulating and nourishing effect to soften the scalp.
Water soluble liquid detergent, with chamomile extract. It protects the pH and the natural hydration of the skin, cleansing it and leaving it free from any trace of makeup and / or impurities.
Rich in vitamin E and Keratin, this shampoo cleanses hair gently. Vitamin E stimulates the scalp and revives hair. Keratin provides restructuring benefits to lifeless and damaged hair, adding body and shine. The added ingredient, methyl nicotinate, provides a vasodilatory action, allowing for better penetration of the active ingredients and allowing the...
Particularly suitable for combination and / or dry skin. It is used as a night / day cream without rinsing. The rehydrating and nourishing action of jojoba oil, sweet almond oil and wheat germ oil, is added to the velvety effect of silk proteins, while the hydrolysed elastin and placenta return to the attacked skin from its external oxidizing agents its...