None of The Old Traditions have Been Lost. None of The Benefits of Modern Technology have Been Neglected
In 1561 the chemist Domenico di Vincenzo di Domenico Brunetti was the first manager of the Santissima Annunziata Pharmacy about whom we have information. (A.S.F. – Decima Granducale 3784 cc. 110v. – 111r A.S.F. – Arte dei Medici e Speziali, 12, c.123v.). Since that time the Farmacia Santissima Annunziata has always mantained, apart from the usual prestige typical of every pharmacy at that age, a special tradition in preparing galenic prescriptions and products for hygiene and the beauty of the skin. We have graduated, from ancient processes completely handmade, with pestle and mortar, to special quality controlled preparations made with modern and safe machinery, giving special attention to high standards and throughly researching our prescriptions which are made both with traditional and new raw products.
Following the rules of our tradition established over a hundred years ago, we bring you the Concentrato, a perfume with unique qualities created by our master perfumers by combining passion and expertise.
Exclusive lotion, specially formulated to annul the negative effects of natural perspiration, preserving the physiological functions of the skin. Long-lasting antimicrobial action, preventing excessive proliferation of altered bacterial flora and, consequently, controls the excessive decomposition of perspiration.
Spicy and bitter aroma. Indigenous fragrance, scent of an Italian bottega, leather tanning, tobacco smoke. The art of an antique craft.
High performance complete formula specifically designed to redefine and restructure a woman’s silhouette. Vegetable collagen, the key ingredient, specifically targets connective tissue, generating replacement and new synthesis of collagen fibres and elastin, resulting in a visible improvement in skin density and compactness.
The fragrance opens with a zesty, aromatic accord of artemisia and pink pepper that unfolds into a sparkling bouquet of white flowers resting on a succulent heart of ripe fig. Cashmere wood and fig add structure and character while musk caresses and releases the jus for a deep, long-lasting sillage.
Exclusive formula, a truly effective beauty treatment for care of the hands, designed to slow skin ageing processes and to provide an SOS remedy with high level hydrating and softening properties. Acts on slower cell renewal, promoting keratinocyte turnover and synthesis of the fibres that support healthy skin, improving elasticity and compactness.
A flowery and delicate aroma. A heady fragrance; a gift of nature, indelible moments of happiness.
Solution formulated for thorough everyday cleansing, providing intimate protection and well-being for women and for men. Balanced non-irritating formula, based on delicate surfactants and dermo-protective substances, thoroughly cleansing without altering the genital ecosystem, providing an instant sense of well-being and freshness.
A candid and flowery aroma. An elegant fragrance, a bouquet of flowers that you can possess.
Advanced treatment for comfort and well-being, specifically formulated to provide deep hydration and to reinforce the skin’s structure. Hydrolysed elastin permits fast recovery and maintenance of physiological balance, in the short and long-term, and in all climatic and environmental conditions.
With the arrival of Spring the gardens of Florence become a fantastic, intoxicating place. Nature explodes in all its majesty with fragrances of every type, produced by age-old trees and precious flowers. Inspired by this enchanted world, Farmacia SS. Annunziata has created a fragrance that encapsulates and symbolises these magnificent aromas.
Slightly foaming daily shower gel for a ritual that stimulates and revitalizes the skin for the best possible start to each day. Rigorously formulated with the right dose of surfactants to respect the skin’s pH, ensuring thorough, gentle cleansing of the body. Effectively removes impurities and perspiration revealing softening, moisturising properties.
An ozonated aroma. A marine fragrance; salt on the skin, the breeze, a night by the moolight.
Formulation rich in trace elements of plant origin, which protect the skin barrier, contribute to the physiological balance of the skin and makes possible a purifying and astringent action with toning effects. The soothing properties provide relief, especially in the presence of skin disorders, redness, erythema, insect bites etc. Lavender promotes a...
Following the rules of our tradition established over a hundred years ago, we bring you the Concentrato, a perfume with unique qualities created by our master perfumers by combining passion and expertise.
Multi-purpose vegetable oil, valuable natural remedy with countless outstanding cosmetic properties for skin, hair and nail beauty. Restructures and strengthens the hydro-lipid layer, blending perfectly into the lipid composition thanks to its sebum-like characteristics, improving the elasticity and overall condition of the skin.
A sophisticated and light aroma. A spicy fragrance; memories of flavours and scents from distant lands.
Dental toothpaste, specially designed to protect the health and beauty of your smile and ensure effective and thorough daily oral hygiene and achieve a pleasant sensation of freshness. Thanks to its antimicrobial and bacteriostatic properties, it combats the proliferation of pathogenic micro-organisms, keeping teeth and gums in good condition.
A hot and sweet aroma. A licorice-flavoured fragrance, small shops full of goodies, the magic of remaining a child.
A citrus and aromatic aroma. A spiritual fragrance; an encounter of notes, a symbol of peace and well-being.
Following the rules of our tradition established over a hundred years ago, we bring you he Concentrato, a perfume with unique qualities created by our master perfumers by combining passion and expertise.