DITA - Aloure - Frosted Grey Dreamy Flash - DTS740 - Sunglasses - DITA Eyewear

DITA - A Category of One

DITA - A Category of One. A definition you can’t own, you can only earn. And DITA has earned it over 20 years. You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.

Aloure - DTS740 - Sunglasses

As a woman designer, I wanted a frame that could embody the idea of the futuristic movement, but also can transcend as an everyday wear for years to come. To feel fashion forward, while remaining elegant. The ultra-flush lens construction on ALOURE was created to offer a sleek, seamless finish, while the exposed side cut adds an edgy, avant-garde touch that sets it apart from traditional styles. Each colorway is created to emulate the levels of which a customer might want to represent this idea with. Ranging from a beautiful classic black colorway, all the way to a statement making frosty winter colorway.

Specifications

Dimension

48-17-144 mm

Made in Japan

Reference

DTS740-A-03