DITA - Lyons - Midnight Rose Smoke Gradient Gold Flash - Sunglasses - DITA Eyewear

DITA - A Category of One

DITA - A Category of One. A definition you can’t own, you can only earn. And DITA has earned it over 20 years. You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.

Lyons - Sunglasses

Iconic fashion designer, entrepreneur, and television personality Jenna Lyons partners with luxury eyewear brand DITA for the exclusive re-release of LYONS – a timeless rounded silhouette in acetate, available as both sun and optical frames. The sun edition features a striking Smoke Gradient lens with Gold Flash accents, framed by rich Midnight Rose acetate, while the optical version captivates in a stunning Desert Peach hue.

Known for always wearing iconic eyewear, Jenna has been a longtime fan of DITA’s offerings, wearing LYONS with her optical Rx in her day-to-day.–

"There isn’t a day that goes by where someone doesn’t ask 'where did you get your glasses?' Lyons explains. "I felt like a walking billboard, so I literally cold called DITA and asked If we could have a more intimate relationship. This has never worked before - but it worked this time and I am beyond thrilled. I am obsessed."

This long standing admiration naturally brought together Jenna and the DITA team once again, united by their shared passion for challenging conventions, embracing creativity, and taking bold risks in design.

Specifications

Dimension

54-20-144 mm

Made in Japan