DITA - Supa Dupa - Black Pink - 7700 - Sunglasses - DITA Eyewear

DITA - A Category of One

DITA - A Category of One. A definition you can’t own, you can only earn. And DITA has earned it over 20 years. You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.

Supa Dupa - 7700 - Sunglasses

First introduced in 2003, the SUPA DUPA defied the mainstream trend for small frames with a chunky, oversized acetate frame that would later come to define the “granny chic” trend.

Wanting to create a frame their peers would wear, John Juniper and Jeff Solorio looked to their circle of friends for inspiration—models, stylists and creatives—all of whom were digging through thrift stores in search for the perfect oversized vintage frame. With this creative group in mind the SUPA DUPA was born.

Specifications

High Quality Acetate Frame

Dita Unique Hex Screw Hinges

Custom Wire Core

Double Gradient Lens On One Sku

100% Uva And Uvb With Anti-Reflective Coating

Also Available In Asian Fit

Made in Japan

Reference

7700-P-BLK-62-Z