Zeroundici Eyewear

Retro Revolution - The High Quality Italian Crafts Meet Industrial Post Design

Highlight Your Style

Colorful design, unique shapes and carefully chosen materials: this is Zeroundici Eyewear, glasses to highlight your personality and style. Italian tradition.

International essence. An exclusive project inspired by urban and post- industrial atmospheres.

Highlight The Handcraft

Design efficiency is combined with Italian craftmanship, achieving only the finest products manufactured with high-quality materials by a young and talented team.

Well-finished details are the foundation of our production, where technical excellence meets the thirst for something new.

History

Zeroundici Eyewear is born within a post-industrial Turin. The logo is for a factory with smoking chimneys, still perfectly running. Standing for a cultural rebirth and industrial thrill. This is the ideal environment Zeroundici found the right inspiration from. Turin, a city full of life, featuring modern trends, able to reconvert disused buildings into new urban spaces, without compromising the original essence.

Spaces with a grunge background, underground neighborhoods, art and experimentations places making Torino an avant-garde and design capital. Innovation runs fast, and that's why Zeroundici Eyewear draw inspiration from the past, reinventing themselves in a modern way, with a clear color cut. Eyewear moving on an established urban archeology and pursuing an avant-garde art inspired originality, forward-looking and targeting progress. Thus, Zeroundici design becomes just as smoke coming out of chimneys in the logo: elusive and unstoppable.

Daniele and Simone

Daniele and Simone: brothers, colleagues, entrepreneurs. They founded Zeroundici Eyewear in 2015 after several experiences and industry studies. They soon become company, shortly getting positive feedbacks and acknowledgments. Their philosophy is a past becoming future, a vintage reshaping itself into new forms, eyewear showing the charm of tradition combined with the speed of innovation.

They refuse immobility, instead facing new forms of beauty constantly seeked in their travels, their readings, and in everyday life. Zeroundici is the dream of the ones who have realized there is s still space to create unique design items, combining the taste for beauty to a common aesthetic ideal. That’s how it gets to Zeroundici. Starting from scratch and combining two numbers 1. Resulting not only in two brothers, but also in Turin and in a unique eyewear collection.

From Tradition to Innovation

In relation to production as well, Zeroundici Eyewear maintain this principle. Eyewear is entirely Made in Italy by a team of young talented artisans. That is how Italian handcraft tradition meets the taste for new. Excellence of a refined and established technique meets the thrill for a futuristic design.

Zeroundici Eyewear uses acetate Mazzucchelli 1849 for its eyewear. Cellulose acetate, synthesized from cotton and wood pulp, is ideal for recreating unique and out-of-the-box color effects. Starting from this raw but first class material, Zeroundici Eyewear applies its distinctive feature, the color gluing. For each pair of glasses the ideal color combination is chosen, able to create an unusual and recognizable harmony.

The Collection

Groove, Amarcord, Pulp, Iris: four strong identities, four different travels in time, four glasses that already contain the essence of Zeroundici Eyewear in the name. Groove: catchy model, with an underground mood, the real way to be Zeroundici. Amarcord: revisited model, with a vintage essence. Pulp: basic model, classic, with simple color cut Zeroundici Eyewear. Iris: femininity in all its forms, with a poetic, light and multi-faceted personality.

Products Zeroundici Eyewear