Estée Lauder - Micro Essence Skin Activating Treatment Lotion - Luxury

Estée Lauder - The Story of a Myth

Grandson of a Hungarian-born chemist, Estee Lauder (born Josephine Esther Mentzer) builds an empire based on beauty. Starting from the home kitchen, and thanks to the idea of giving small free samples of its creams and perfumes to hairdressers and salons, customers and lovers of its miraculous products, in a few years it has led the company to develop exponentially. A key stage in his career was in 1930, when, after marrying Joseph Lauder, Estée opened a store in New York. Here, in the city symbol of innovation, the lady of cosmetics launched the famous innovative sales technique called 'talk and touch'. The technique of promoting products by applying them directly to customers' faces, which today seems a foregone conclusion but was then a real novelty. Like the novelty, always launched by Estée, to give a sample of product for every purchase made: a marketing strategy never seen before.

Estée Lauder - Micro Essence Skin Activating Treatment Lotion - Luxury

Reveals skin's youthful, angelic glow.

Micro and mighty. This groundbreaking essence-in-lotion activates and strengthens skin's foundation to reveal its youthful, angelic glow.

MICRO-TARGETED: Penetrates deeply and rapidly within skin's surface to renew and rebalance.

MICRO-NOURISHING: Delivers a precise concentration of exclusive Micro-Nutrient Bio-Ferment to nourish and energize.

MICRO-ACTIVE: Activates multiple natural pro-youth abilities to replenish skin.

In just 4 weeks, 94% of women said their skin looked healthier, more beautiful.

How to Use

Apply with a cotton pad or with your hands.