Off-White

Defining The Grey Area Between Black and White ad The Color Off-White

The history of Off White started with a vision from Virgil, and soon went onto become a brand on everyone’s lips. It was founded in America by Virgil Abloh, since 2013, the Milan-based label has opened showrooms in 15 locations around the world and retained a star-studded line-up of customers. Before Abloh branched out with his new label, he formerly built a streetwear kingdom under the name Pyrex Vision, which many celebrities had embraced with open arms. However, as he later faced controversy regarding reusing and reselling Ralph Lauren’s flannels, at an astronomical price and after slapping the moniker of his own brand on them, he scrapped the company. Despite criticism, it wasn’t long until he eventually came back with his new ambition, and the history of OFF-WHITE started.

Presentation Off-White