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Jeweler of The Kings, King of Jewelers
History
Taking over his master’s workshop, Louis-François Cartier founded Cartier in 1847.
With the rise of the Second Empire, Cartier’s business grew over a decade, with the opening of the first Cartier boutique in 1859.
Louis-François’ son Alfred then took over the business, moving it to the prestigious rue de la Paix in the jewellery district of Paris. Alfred’s own sons expanded the Cartier brand overseas, to London and New York.
Alfred’s third son remained behind in Paris to continue the growth of Cartier at home. His revolutionary ideas, such as using platinum in jewellery, earned Cartier the title of ‘Jeweller of Kings, King of Jewellers’ from King Edward VII.
The celebrity endorsements didn’t stop there, with Louis’ friend Alberto Santos-Dumont commissioning a watch to wear while piloting his lighter-than-air dirigible. Santos-Dumont’s celebrity status made the wrist-worn watch, uncommon at the time, a must-have fashion accessory among men.
A stint on the Western Front inspired Louis to design a watch based on the Renault FT tanks he’d seen in action, turning the profile of a war machine into something beautiful: the Cartier Tank, one of the brand’s most successful timepieces.
A commission for the Pacha of Marrakech followed, a waterproof watch that could be worn while swimming. The canteen crown design became the publicly available Cartier Pasha, another icon of Cartier’s past. Perhaps Louis’ most iconic creation was the triple gold Trinity ring, woven in three filaments of red, white and yellow gold.
Louis’ death in 1942 brought about a sad time for Cartier. His ideas and imagination grew the brand into what it is today, but fortunately it can be said that his passing did not mark the end of Cartier’s creative run.
Thanks to the inspiration of Alain Dominique Perrin and Jeanne Toussaint, Cartier continued to flourish, introducing the almighty Panther—a symbol of Cartier—into the jewellery and watch line.
Still today Cartier continues to push boundaries and challenge perceptions with its Concept ID collection.
Utilising a completely transparent ceramic case sealed from the air to reduce resistance on moving parts, the Concept ID Two is a watch that could well have come from the future.
Its titanium movement is manufactured with such precision that lubricating oils are no longer needed, and its fibreglass mainsprings and carbon crystal balance are resistant to magnetic fields.
It’s a fine example of how this artisanal jeweller and watchmaker has continued to astound audiences for almost two centuries, and it’s showing no signs of slowing down.
A lot has been said about the Cartier look, and how exquisite and breathtaking it is. The coveted brand has been on the wish list of many around the world.
Adored by royalty and celebrated individuals, it symbolizes pure excellence. Cartier has a fabulous lineage of watchmaking, precious accessories, and fine jewellery that has grasped international attention of the rich and famous.
Jeweler of The Kings, King of Jewelers
History
Taking over his master’s workshop, Louis-François Cartier founded Cartier in 1847.
With the rise of the Second Empire, Cartier’s business grew over a decade, with the opening of the first Cartier boutique in 1859.
Louis-François’ son Alfred then took over the business, moving it to the prestigious rue de la Paix in the jewellery district of Paris. Alfred’s own sons expanded the Cartier brand overseas, to London and New York.
Alfred’s third son remained behind in Paris to continue the growth of Cartier at home. His revolutionary ideas, such as using platinum in jewellery, earned Cartier the title of ‘Jeweller of Kings, King of Jewellers’ from King Edward VII.
The celebrity endorsements didn’t stop there, with Louis’ friend Alberto Santos-Dumont commissioning a watch to wear while piloting his lighter-than-air dirigible. Santos-Dumont’s celebrity status made the wrist-worn watch, uncommon at the time, a must-have fashion accessory among men.
A stint on the Western Front inspired Louis to design a watch based on the Renault FT tanks he’d seen in action, turning the profile of a war machine into something beautiful: the Cartier Tank, one of the brand’s most successful timepieces.
A commission for the Pacha of Marrakech followed, a waterproof watch that could be worn while swimming. The canteen crown design became the publicly available Cartier Pasha, another icon of Cartier’s past. Perhaps Louis’ most iconic creation was the triple gold Trinity ring, woven in three filaments of red, white and yellow gold.
Louis’ death in 1942 brought about a sad time for Cartier. His ideas and imagination grew the brand into what it is today, but fortunately it can be said that his passing did not mark the end of Cartier’s creative run.
Thanks to the inspiration of Alain Dominique Perrin and Jeanne Toussaint, Cartier continued to flourish, introducing the almighty Panther—a symbol of Cartier—into the jewellery and watch line.
Still today Cartier continues to push boundaries and challenge perceptions with its Concept ID collection.
Utilising a completely transparent ceramic case sealed from the air to reduce resistance on moving parts, the Concept ID Two is a watch that could well have come from the future.
Its titanium movement is manufactured with such precision that lubricating oils are no longer needed, and its fibreglass mainsprings and carbon crystal balance are resistant to magnetic fields.
It’s a fine example of how this artisanal jeweller and watchmaker has continued to astound audiences for almost two centuries, and it’s showing no signs of slowing down.
A lot has been said about the Cartier look, and how exquisite and breathtaking it is. The coveted brand has been on the wish list of many around the world.
Adored by royalty and celebrated individuals, it symbolizes pure excellence. Cartier has a fabulous lineage of watchmaking, precious accessories, and fine jewellery that has grasped international attention of the rich and famous.
Cartier CT0287O men's eyeglasses. Open frame with a timeless rectangular shape. Contemporary and sophisticated reinterpretation of the historic Cartier C motif. Cartier iconic C motif perfectly inserted into the acetate temples, as a functional and aesthetic element of the hinge.
Cartier CT0287O men's eyeglasses. Open frame with a timeless rectangular shape. Contemporary and sophisticated reinterpretation of the historic Cartier C motif. Cartier iconic C motif perfectly inserted into the acetate temples, as a functional and aesthetic element of the hinge.
Cartier CT0287O men's eyeglasses. Open frame with a timeless rectangular shape. Contemporary and sophisticated reinterpretation of the historic Cartier C motif. Cartier iconic C motif perfectly inserted into the acetate temples, as a functional and aesthetic element of the hinge.
Cartier CT0287O men's eyeglasses. Open frame with a timeless rectangular shape. Contemporary and sophisticated reinterpretation of the historic Cartier C motif. Cartier iconic C motif perfectly inserted into the acetate temples, as a functional and aesthetic element of the hinge.
Cartier CT0287O men's eyeglasses. Open frame with a timeless rectangular shape. Contemporary and sophisticated reinterpretation of the historic Cartier C motif.
Cartier CT0286O men's eyeglasses. Open frame with a rectangular shape, embellished by the emblematic union of the Godron and C by Cartier motifs on the hinge, as a functional and aesthetic element. Temples entirely in wood or horn, the highest expression of Cartier savoir-faire.
Cartier CT0286O men's eyeglasses. Open frame with a rectangular shape, embellished by the emblematic union of the Godron and C by Cartier motifs on the hinge, as a functional and aesthetic element. Temples entirely in wood or horn, the highest expression of Cartier savoir-faire.
Cartier CT0286O men's eyeglasses. Open frame with a rectangular shape, embellished by the emblematic union of the Godron and C by Cartier motifs on the hinge, as a functional and aesthetic element. The Cartier construction composed of thin layers superimposed in alternating directions guarantees quality, stability and resistance.
Cartier CT02850 men's eyeglasses. Half frame with a classic rectangular shape. Emblematic union of the Cartier's Godron and C motifs on the hinge, as a functional and aesthetic element.
Cartier CT02850 men's eyeglasses. Half frame with a classic rectangular shape. Emblematic union of the Cartier's Godron and C motifs on the hinge, as a functional and aesthetic element
Cartier CT0284O men's eyeglasses. Open frame with a classic rectangular shape. Emblematic union of the Cartier's Godron and C motifs on the hinge, as a functional and aesthetic element.
Cartier CT0284O men's eyeglasses. Open frame with a classic rectangular shape. Emblematic union of the Cartier's Godron and C motifs on the hinge, as a functional and aesthetic element.
Cartier CT0252O men's eyeglasses. Contemporary reinterpretation of iconic styles launched in 1983. Lightweight rectangular rimless shape enriched by the iconic combination of Godron and C de Cartier as an aesthetic and functional element of the hinge.
Cartier CT0252O men's eyeglasses. Contemporary reinterpretation of iconic styles launched in 1983. Lightweight rectangular rimless shape enriched by the iconic combination of Godron and C de Cartier as an aesthetic and functional element of the hinge.
Cartier CT0232O men's eyeglasses. Half frame with a classic rectangular shape for an undeniably masculine design, with a strong and recognizable aesthetic. Unmistakable Santos screw motif, emblem of the Santos de Cartier collection, used as an aesthetic element on the top bar, bridge and hinges.
Cartier CT0232O men's eyeglasses. Half frame with a classic rectangular shape for an undeniably masculine design, with a strong and recognizable aesthetic. Unmistakable Santos screw motif, emblem of the Santos de Cartier collection, used as an aesthetic element on the top bar, bridge and hinges.
Cartier CT0232O men's eyeglasses. Half frame with a classic rectangular shape for an undeniably masculine design, with a strong and recognizable aesthetic. Unmistakable Santos screw motif, emblem of the Santos de Cartier collection, used as an aesthetic element on the top bar, bridge and hinges.
Cartier CT0232O men's eyeglasses. Half frame with a classic rectangular shape for an undeniably masculine design, with a strong and recognizable aesthetic. Unmistakable Santos screw motif, emblem of the Santos de Cartier collection, used as an aesthetic element on the top bar, bridge and hinges.
Cartier CT0231O men's eyeglasses. Half frame with a navigator shape for an undeniably masculine design, with a strong and recognizable aesthetic. Unmistakable Santos screw motif, emblem of the Santos de Cartier collection, used as an aesthetic element on the top flat bar, bridge and hinges.
Cartier CT0231O men's eyeglasses. Half frame with a navigator shape for an undeniably masculine design, with a strong and recognizable aesthetic. Unmistakable Santos screw motif, emblem of the Santos de Cartier collection, used as an aesthetic element on the top flat bar, bridge and hinges.
Cartier CT0061O unisex eyeglasses. Feminine open frame with a classic rectangular shape, embellished with the emblematic panther motif for a bold and glamorous design. The precious motif on the thin shaft represents the iconic feline in the act of jumping; essential and dynamic lines.