The Story of a Myth
Grandson of a Hungarian-born chemist, Estee Lauder (born Josephine Esther Mentzer) builds an empire based on beauty. Starting from the home kitchen, and thanks to the idea of giving small free samples of its creams and perfumes to hairdressers and salons, customers and lovers of its miraculous products, in a few years it has led the company to develop exponentially. A key stage in his career was in 1930, when, after marrying Joseph Lauder, Estée opened a store in New York. Here, in the city symbol of innovation, the lady of cosmetics launched the famous innovative sales technique called 'talk and touch'. The technique of promoting products by applying them directly to customers' faces, which today seems a foregone conclusion but was then a real novelty. Like the novelty, always launched by Estée, to give a sample of product for every purchase made: a marketing strategy never seen before.
One of life's simple pleasures. Fresh as flowers after a Spring rain, this sheer, shimmering floral is a spirited blend of Lilies, White Peonies and Jasmine, all tingling with the rare essence of exotic Baie Rose.
Be an inspiration. Experience the fragrance that captures your style, your confidence, your creative spirit.
Multi-action creme, the key to younger-looking skin.
Fall head over heels for this irreverent blend of Lychee, Mimosa, Rose Petals, Orange Flower, Gardenia and Marzipan Musk.
Significantly reduces the appearance of lines and wrinkles. Facial contours appear firmer and more defined.
Intensely nourishing, for radiant, plumped, supple skin.
Fresh as flowers after a Spring rain, this sheer, shimmering floral is a spirited blend of Lilies, White Peonies and Jasmine, all tingling with the rare essence of exotic Baie Rose.
Be an inspiration. Experience the fragrance that captures your style, your confidence, your creative spirit. An alluring contrast of sparkling florals and sleek, sensual woods.
The fragrance of a thousand flowers. A rich blend of Rose, Lily, Tuberose and Orange Flower. Brightened with citrus, warmed by woods. Romantic, feminine, memorable.
Be an inspiration. Experience the fragrance that captures your style, your confidence, your creative spirit. An alluring contrast of sparkling florals and sleek, sensual woods.
Be an inspiration. Experience the fragrance that captures your style, your confidence, your creative spirit. An alluring contrast of sparkling florals and sleek, sensual woods.
Sheer optimism in a bottle.
A modern definition of sensuality. Confident and elegant. A rich core of Molten Woods and Amber, surrounded by atmospheric florals, warmed by a hint of Pepper and a touch of Honey.