Miu Miu

Miuccia Prada

Concept

Miu Miu is born in 1993 from the independent and unconventional spirit of Miuccia Prada. An outpost for the most refined femininity, a tangible expression of the energy conveyed by women’s natural contradictions and provocative personalities to contemporary society.

Miu Miu is a workshop of new design expressions that play with the kaleidoscopic nature of fashion, where experimentation is the expressive playground for spontaneous creativity.

By transforming fashion into a mental state and by utilizing change as the key element to build the world, Miu Miu achieves a characterful result boasting sensual as well as intellectual flair.

Charming and unruly, the brand combines a naïf and sophisticatedly raw elegance with a youthful, maverick and carefree soul. The immediate and ever-evolving expressive language of Miu Miu narrates an individual and conscious femininity that allows room for boundless creativity.

Identity

Ironic and innovative: this is the definition of the Miu Miu brand, that boasts numerous fans among celebrities, but not only.

Irreverent, nice, funny and sensual, but in an elegant way: this is the style by Miu Miu, the brand founded in 1993, whose name originates from the nickname of its founder: Miuccia Prada.

This line, that is considered very trendy among young people, is based on the high quality of fabrics, of leathers and of materials that are being used, on the couture avant-garde and on its sophisticated contemporary design.

The woman that wears the Miu Miu pieces of clothing is sweet and provocative at the same time, she is strong, independent and free from conditionings; she is always looking for glamour details and she is enlivened by the desire to experiment, to join, to blend and to surprise, with an unusual classy-chic allure. A charming and trendy style, that became a must-have in the wardrobe of many international divas (and not only).

When you think to Miu Miu, you think to: the hairbands with bows; the shirt collars in the style of a convent school girl; the suits of a fifties lady; the snow-white shirts with buttonhole stitches, and, what’s more, the three-quarter length coats; the delicate twin-set; the perfect cuts, hemlines and seaming of the dresses; the sunglasses with extravagant and original shapes…

A surprising look, that includes both pieces of clothing and accessories, and manages to keep its leitmotiv unchanged: to create small master-works of modern art.

As regards the colours that characterize this brand, its palette is enlivened by: the powder pink (that is also used for shoes and for shopping-bags), the Milan-grey, the cream colour, the brown colour, the military green.

But there also are some floral and optical patterns, geometrical prints and mono-colour pieces of clothing, with soft and delicate colour nuances.

Among the most requested products of this brand, there are the shoes, that are cult products among the lovers of this kind, especially the sculpture-shoes with glitter details; the high pumps, whose heels are enriched by some maxi Swarovski; the sparkling evening sneakers; the ballerinas and the velvet slippers with embroideries and jewel-heels.

A separate discussion must be reserved for the Miu Miu bags: they can be made of precious calf leathers, or of nap leathers; there also are the coloured Madras bowling bags, the fashionable bow and coffer bags, the maxi-bags with twisted handles, pocket flaps fastening and sealing with the logo; the hand bags made of faille with croquet manufacturing; and, finally, the tote bags, manufactured with embossed, matelassé and plissé effect.

The accessory lines is also very rich of products: joyful pins, necklaces with multi-coloured pearls and stones, bcbg-style earrings, with Plexiglas and old-fashioned parure-cammeo, made of cabochon pearls, crystals and gilded metals, and so much more.

The successful relationship between Miu Miu and the cinema art is also interesting; the fashion house has produced three short films to present its icon-clothes: The woman dress by Giada Colagrande, Muta by Lucrecia Martel, Powder room by Zoe Cassavetes.

Just like the short films, the advertisement campaigns, too, starred as protagonists some famous stars of the fashion and the cinema world: Vanessa Paradis, Kirsten Dunst, Laetitia Casta, Mariacarla Boscono, Lindsay Lohan, Katie Holmes.

Products Miu Miu