A Category of One
A definition you can’t own, you can only earn. And DITA has earned it over 20 years.
Reinvented Eyewear
You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames.
But you will always feel its presence when you hold it in your hands.
Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.
History
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology.
With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
Unique
DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.
What Makes DITA a Category of One?
DESIGN THAT FINDS BEAUTY IN PURPOSE.
CRAFTSMANSHIP THAT CELEBRATES THE UNSEEN.
CULTURE THAT TRANSCENDS CONVENTION.
DITA Collection
From innovating ultra-thin acetates in the DITA-FEATHERLIGHT collection, to our stainless-steel metal core lamination technique found in DITA-LAMINATE, or the character frames defined within the DITA-SERIES collection, the list of DITA's innovations in eyewear is unrivaled, offering a vision for the future as memorable as its past.
A Category of One
A definition you can’t own, you can only earn. And DITA has earned it over 20 years.
Reinvented Eyewear
You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames.
But you will always feel its presence when you hold it in your hands.
Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.
History
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology.
With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
Unique
DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.
What Makes DITA a Category of One?
DESIGN THAT FINDS BEAUTY IN PURPOSE.
CRAFTSMANSHIP THAT CELEBRATES THE UNSEEN.
CULTURE THAT TRANSCENDS CONVENTION.
DITA Collection
From innovating ultra-thin acetates in the DITA-FEATHERLIGHT collection, to our stainless-steel metal core lamination technique found in DITA-LAMINATE, or the character frames defined within the DITA-SERIES collection, the list of DITA's innovations in eyewear is unrivaled, offering a vision for the future as memorable as its past.
A chunky acetate aviator crafted with a feminine sensuality, Terron - Alternative Fit’s dramatic experimentation with weight and proportion propels a classic style into a sci-fi future.
A chunky acetate aviator crafted with a feminine sensuality, Terron’s dramatic experimentation with weight and proportion propels a classic style into a sci-fi future.
A chunky acetate aviator crafted with a feminine sensuality, Terron’s dramatic experimentation with weight and proportion propels a classic style into a sci-fi future.
Titanium With Detailed Eye Rim, Bridge & Brow Bar.
The melding of past and future, classic and cutting-edge, the Decade-Two frame is sleek and lean, with a mesh metal bridge and drill mount two-base lenses that provides a blast of coastal cool to a menswear staple.
Stripped of ornamentation and obsessed with the details, the new take on the MACH-SERIES represents the culmination of a two-year design review that reaffirms DITA’s obsession with automotive design and the art of speed.
Stripped of ornamentation and obsessed with the details, the new take on the MACH-SERIES represents the culmination of a two-year design review that reaffirms DITA’s obsession with automotive design and the art of speed.
Stripped of ornamentation and obsessed with the details, the new take on the MACH-SERIES represents the culmination of a two-year design review that reaffirms DITA’s obsession with automotive design and the art of speed.
Custom Japanese Acetate Lens Rims With Titanium Front Frame And Bridge.
DITA’s celebrated flight series soars to new heights with Flight-Seven, a confident “navigator” that blends the spirit of a classic aviator with the masculine shape of a traditional square lens.
DITA’s celebrated flight series soars to new heights with Flight-Seven, a confident “navigator” that blends the spirit of a classic aviator with the masculine shape of a traditional square lens.
Custom made acetate frame and temples.
The DITA Taxon is specifically handmade for high status women that leave men trembling in their footsteps.
DITA’s celebrated flight series soars to new heights with Flight-Seven, a confident “navigator” that blends the spirit of a classic aviator with the masculine shape of a traditional square lens.
The latest installment in DITA’s elegant, 1950s-inspired Senator series features Art Deco flourishes and a bold new temple design that effortlessly maximizes style and comfort.
The latest installment in DITA’s elegant, 1950s-inspired Senator series features Art Deco flourishes and a bold new temple design that effortlessly maximizes style and comfort.
The latest installment in DITA’s elegant, 1950s-inspired Senator series features Art Deco flourishes and a bold new temple design that effortlessly maximizes style and comfort.
Lineus introduces DITA’s most innovative sun clip concept to date, adapting the label’s signature cutout acetate frames to achieve a simple, elegant solution for convertible sun lenses.
Lineus introduces DITA’s most innovative sun clip concept to date, adapting the label’s signature cutout acetate frames to achieve a simple, elegant solution for convertible sun lenses.
Lineus introduces DITA’s most innovative sun clip concept to date, adapting the label’s signature cutout acetate frames to achieve a simple, elegant solution for convertible sun lenses.
Wasserman introduces Art Deco influences to DITA’s signature range of bold acetate eyewear, adorning a classic, wearable shape with judiciously crafted titanium details.