None of The Old Traditions have Been Lost. None of The Benefits of Modern Technology have Been Neglected
In 1561 the chemist Domenico di Vincenzo di Domenico Brunetti was the first manager of the Santissima Annunziata Pharmacy about whom we have information. (A.S.F. – Decima Granducale 3784 cc. 110v. – 111r A.S.F. – Arte dei Medici e Speziali, 12, c.123v.). Since that time the Farmacia Santissima Annunziata has always mantained, apart from the usual prestige typical of every pharmacy at that age, a special tradition in preparing galenic prescriptions and products for hygiene and the beauty of the skin. We have graduated, from ancient processes completely handmade, with pestle and mortar, to special quality controlled preparations made with modern and safe machinery, giving special attention to high standards and throughly researching our prescriptions which are made both with traditional and new raw products.
Arte dei Mercatanti: (1182) The Florentine entrepreneurs who belonged to this ancient corporation imported rough cloth from abroad, refining and finishing it and then selling it. Together they formed powerful trading companies, opening up various branches in many European cities and in North Africa, making huge profits from their trade and becoming known...
Arte dei Vaiai e Pellicciai: (1266) The vair workers specialized in working squirrel skins and the furriers all other hides. From the raw hides, the vair workers and furriers obtained refined garments by tanning and subsequent production processes. The transformation from spiny and solitary bush to refined and sensual flower; an explosion of rosy...
Arte del Cambio: (1202) The Florentines excelled in this activity, which consisted in exchanging the numerous foreign currencies with that of Florence (gold florin), in granting loans and in sending currency from one country to another by means of “letters of exchange”, a method which became widespread to safely transfer large amounts of money. Spray.
Arte della Lana: (1317) This Guild was perhaps the major source of wealth and power of Florence: it did in fact help spread the city’s products worldwide. It saw to all the various processes from the raw baled wool through to the final cloth. A “wool stamp” was stitched onto each Florentine product, to protect it against counterfeiting. Spray.
Arte della Seta: (1248) Originally called “Arte di Por Santa Maria” due to its vicinity to the namesake city gate. Thanks to the increase in the production of fabrics and great expansion of trade, the association took the name of Arte della Seta. Its members worked silk drapes woven with gold, silver and every other colour. Freshness of a lightweight and...
A dive into the blue, waves crashing on the rocks. This ozone perfume with a balsamic heart of eucalyptus recalls a blend of sea breeze and saltwater. Memories of carefree summer days by the sea.
The essence of Florence and its timeless beauty. Florentine spices and leather recall the artisan know-how Florence has always mastered. Endless love for tradition and our homeland enclosed in a bottle. A scented hymn as a tribute to the 460 years anniversary of the brand.
An invigorating fragrance that evokes Mediterranean landscapes. Lime, bergamot, and tangerine remind of a sunny day in a citrus grove. An overdose of sparkling accords embellished by magnolia and orange blossoms gives life to a sophisticated freshness.
The smell of freshly hung laundry, the clearness of a cloudless sky. Lavender blends with the aromatic notes of thyme and the sweetness of vanilla to create a neat and clean perfume.
An invigorating fragrance that evokes Mediterranean landscapes. Lime, bergamot, and tangerine remind of a sunny day in a citrus grove. An overdose of sparkling accords embellished by magnolia and orange blossoms gives life to a sophisticated freshness.
Fragrance characterized by a strong personality and a long-lasting sillage. The earthy and primordial scent of patchouli recalls the beginning of time, stimulating and inebriating your senses with a timeless and charming aroma.
The smell of freshly baked cakes spreads into the streets during town celebrations, a carefree carousel ride. Almond, vanilla, floral notes draw in the air the sweet smile of two lovers.
Reminiscences of past lives, echoes of old stories in a sensual and exotic fragrance. The warmth of incense and the intense, captivating character of woods and resins take you on a journey through history and senses.
In a charming medieval Florence, a young writer and member of the Guild of Physicians and Apothecaries is waiting for a new dawn to start writing the first verses of his opera. A celebration of renewal and of his love for Beatrice. Black pepper, pink pepper, and cloves create a mysterious and intriguing atmosphere.
Cleansing milk with marigold. Gentle cleanser suitable for sensitive skin. Removes impurities and makeup while relieving irritation and soothing skin.
Face-eye cleansing milk. Gentle cleanser that removes all traces of makeup. It delivers an intense moisturizing, softening and nourishing action.
Micellar rose water. Lightly scented makeup remover that cleanses even the most sensitive eyes and skin, delivering a soothing and decongesting effect.
Soap with propolis. Face wash with a purifying action for acne-prone and impure skin. Propolis extract actively fights imperfections and redness.
Soap with rosemary and sage. Face wash that purifies skin, offering comfort and protection. Thanks to its detox action, skin is renewed and brighter.
Cornflower and marigold mist. This easy-to-go spray is to be used multiple times a day for a perfectly refreshed and hydrated skin.
Marigold toner. Toning lotion that completes face cleansing routine. Delivers a soothing, anti-inflammatory and regenerating action.