Throughout its seven-and-a-half decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion.
Creating an electric presence in the collection, THAVOS puts a modern twist on the foundational frames in DITA’s legacy. THAVOS introduces a unique 8-hex screw hardware playing with the balance of power and intricacy.
Creating an electric presence in the collection, THAVOS puts a modern twist on the foundational frames in DITA’s legacy. THAVOS introduces a unique 8-hex screw hardware playing with the balance of power and intricacy.
Creating an electric presence in the collection, THAVOS puts a modern twist on the foundational frames in DITA’s legacy. THAVOS introduces a unique 8-hex screw hardware playing with the balance of power and intricacy.
VENZYN’s optical frame carries all of the vigor of its sun counterpart.DITA’s historical construction of lightweight frames with strong silhouettes emerges again with VENZYN.
VENZYN’s optical frame carries all of the vigor of its sun counterpart.DITA’s historical construction of lightweight frames with strong silhouettes emerges again with VENZYN.
ASH (+) and BUCKEYE (+) laid the foundation for the indispensable featherlight opticals within DITA’s collection – ARINU continues the tradition featuring an exquisite fusion of ultra-lightweight Japanese acetate front frame and titanium press temples adorned with captivating two-tone hues.
ASH (+) and BUCKEYE (+) laid the foundation for the indispensable featherlight opticals within DITA’s collection – ARINU continues the tradition featuring an exquisite fusion of ultra-lightweight Japanese acetate front frame and titanium press temples adorned with captivating two-tone hues.
Fighter pilots, revered among soldiers for their daring and swagger, became something of a style inspiration for men in the post-war years, and no other item conveys their iconic status as clearly as the aviator frame.
VENZYN’s optical frame carries all of the vigor of its sun counterpart.DITA’s historical construction of lightweight frames with strong silhouettes emerges again with VENZYN.
Essential DITA optical styles, ASH (+) and BUCKEYE (+) set the stage for the introduction of OKU, an ultra-lightweight Japanese acetate front frame with titanium press temples with two-tone coloration toting a crown panto with an angular profile.
Essential DITA optical styles, ASH (+) and BUCKEYE (+) set the stage for the introduction of OKU, an ultra-lightweight Japanese acetate front frame with titanium press temples with two-tone coloration toting a crown panto with an angular profile.
Fighter pilots, revered among soldiers for their daring and swagger, became something of a style inspiration for men in the post-war years, and no other item conveys their iconic status as clearly as the aviator frame. Flight 006 is DITA’s tribute to the bravery of those pilots, in the classic shape but constructed in muscular, modern materials for a new...
Fighter pilots, revered among soldiers for their daring and swagger, became something of a style inspiration for men in the post-war years, and no other item conveys their iconic status as clearly as the aviator frame. Flight 006 is DITA’s tribute to the bravery of those pilots, in the classic shape but constructed in muscular, modern materials for a new...
Fighter pilots, revered among soldiers for their daring and swagger, became something of a style inspiration for men in the post-war years, and no other item conveys their iconic status as clearly as the aviator frame. Flight 006 is DITA’s tribute to the bravery of those pilots, in the classic shape but constructed in muscular, modern materials for a new...
Fighter pilots, revered among soldiers for their daring and swagger, became something of a style inspiration for men in the post-war years, and no other item conveys their iconic status as clearly as the aviator frame.
Fighter pilots, revered among soldiers for their daring and swagger, became something of a style inspiration for men in the post-war years, and no other item conveys their iconic status as clearly as the aviator frame. Flight 006 is DITA’s tribute to the bravery of those pilots, in the classic shape but constructed in muscular, modern materials for a new...
Imagine the frame you find yourself reaching for when you want something effortlessly cool and versatile. VERS ONE is a lightweight frame that comes in three lens colors and was created to embody aspects of an old classic lens shape, worn and loved by many, while modernizing it with customizable benefits.
Imagine the frame you find yourself reaching for when you want something effortlessly cool and versatile. VERS ONE is a lightweight frame that comes in three lens colors and was created to embody aspects of an old classic lens shape, worn and loved by many, while modernizing it with customizable benefits.
META EVO 1 was a sun concept born after encountering the “go stone” traditional game played across the globe. Tradition continues to influence our designs as we honor history and integrate that into modern eyewear. The game features smooth stones, represented in the META-EVO 1 through the smooth lens finishes, yet strong frame.
Essential DITA optical styles, ASH (+) and BUCKEYE (+) set the stage for the introduction of OKU, an ultra-lightweight Japanese acetate front frame with titanium press temples with two-tone coloration toting a crown panto with an angular profile.