Maui Jim

See The World Like You've Never Seen

How It All Began

Maui Jim started in 1987 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could protect eyes from intense glare and harmful UV while bringing the brilliant colors of the island to life, we engineered the revolutionary PolarizedPlus2® lens.

What began as our Classic Collection of seven styles, has evolved into over 125 styles of sunglasses, all of which are polarized and protect from 100 % of harmful UVA and UVB rays, and over 125 styles of eyeglasses.

Our original office is located in Lahaina, Maui, and we still design and test all of our sunglasses there.

In 2022, Maui Jim became part of Kering Eyewear, which belongs to the global Luxury group Kering. Kering Eyewear designs, develops and distributes eyewear for a complete and well-balanced portfolio of brands including LINDBERG, Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, Chloé, Alexander McQueen, Montblanc, Brioni, Dunhill, Boucheron, Pomellato, Alaia, MCQ and Puma.

Philosophy

Inspired by the beauty and culture of Maui, our mission is to spread aloha through vivid color, clarity, and detail.

For those who appreciate the sun, Maui Jim provides more vibrant colors of the world while protecting your eyes from the harsh effects of glare and harmful rays.

We make your life brighter so you see the colors of your world at their best and always feel confident in your style.

Maui Jim believes color and light are the key to human experience. Our sunglasses show you its full spectrum, so you can see the world like you've never seen. We believe everyone should experience all 16,777,216 hues of beautiful color that surrounds us every day.

The Maui Jim Promise

We always show our true colors that come shining through in our superior customer service. We promise that you will always be greeted with a friendly voice and a dedicated representative. We want you to be happy. That's why we stand behind every pair of sunglasses we make.

We Believe Color and Light are The Key to Human Experience

Designed to Change The Way You See The World

View the World Through Different Eyes

The harsh glare of the Hawaiian sun is what inspired us to design a lens that not only shields the eye, but also improves the colour, clarity, and detail of the world around. Designed with your comfort in mind, our PolarizedPlus2® technology reduces the impact of the sun’s harsh glare while offering relief from a number of long-term health risks. With lens materials and colours for every condition, the view’s better from here!

Embrace Aloha

At Maui Jim, we are committed to turning every encounter into an enjoyable experience. Our customers are considered a deeply valued part of the ‘Ohana, and we want to feel like family from each initial interaction. As part of an effort to stay true to our Hawaiian roots, we promise that you will always be welcomed with a warm smile and directed to the help of a dedicated representative. This is the Spirit of Aloha—a lifestyle of the native Hawaiians that radiates charm, warmth, and sincerity of heart.

From Maui to The World

What started out as a small company selling sunglasses off the beaches of Maui, slowly grew into the global eyewear entity as we know it today. Maui Jim offers several services other companies simply cannot provide. From a customer-first mindset to free shipping and returns to superior product repairs, we deliver a personal and consistent customer experience unique to the Maui Jim brand.

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