Lancôme

A Beauty History since 1935

Identity

Founded in 1935, Lancôme has always been the brand for women par excellence. Its founder, Armand Petitjean, chose the rose as a symbol of the brand because according to him "only the rose with its many petals can symbolize the different shades of femininity".

Today, as then, she continues to keep femininity, emotion, joie de vivre, happiness and beauty at the center of her DNA.

A pioneer and visionary, during its long years of activity Lancôme has earned trust in the selective female cosmetic market thanks to a wide and complete range of care, make-up and perfumes, combining scientific skills and understanding of women's needs.

Her message of positive beauty has always been conveyed through charismatic women, from Isabella Rossellini to Julia Roberts, Kate Winslet, Penelope Cruz and Emma Watson, all life-loving icons, full of energy and talent.

The Maison has kept intact the spirit of innovation, inherent in its DNA, which over the years has been amplified and perfected thanks to the skills and discoveries of the L'Oréal laboratories, and continues to carry on the spirit of French elegance and refinement, at the heart brand identity.

Its products, such as Lancome perfumes, are designed to become fragrances that become so much an integral part of the wearer's skin that they persist even when you go to sleep, almost as if the aura of charm should continue to embrace the body, pampering it all night long.

This is certainly the case for one of the most famous and appreciated perfumes of the French house, Trésor, which, although born 20 years ago, continues to make women dream with its predominant note of rose which is accompanied by an unusual element for women, vetiver, whose strength is usually destined for men's perfumes.

The result is surprising, so much so that this perfume is able to dwell on the Olympus of the most beautiful fragrances of all time, despite its age.

The range of Lancome perfumes has been able, over the years, to be enriched with new scents and perfumes that never repeat themselves, but always start from the same pivotal point, the rose and its beauty, taken as a model of charm and voluptuousness. of being a woman.

Today, the company, ever closer to new generations and new trends, has been enriched with testimonials such as Chiara Ferragni or Clio, to tell a version of femininity that goes beyond tradition and is increasingly in line with modernity.

The French fashion house that for eighty years has been one of the most loved beauty brands by women and continues to amaze, today as then, with the launch of innovative products.

Products Lancôme