Clinique

Custom Fit Skin-Care Make Up

History

Clinique is a cosmetic and perfumery company that was founded by Esteé Lauder in 1968.

Everything stems from the decision of the Esteé Lauder company to hire, in those years, a famous doctor who would take care of creating the whole Clinique line: Norman Orentreich.

He founded Clinique Laboratories, which opened his first shop in New York on Saks Fifth Avenue in those years and specialized in the creation of hypoallergenic and perfume-free cosmetics.

The brand was immediately very successful and during the seventies it also expanded with a line of perfumes and cosmetics dedicated to men.

It was the first clinically formulated cosmetic brand, with products tested against allergies and 100 % perfume-free. It had an immediate success among consumers considering it a reliable brand.

Over the years they have always developed new fragrances among which, those of the Happy line, have been very successful.

The testimonial was the supermodel Miranda Kerr.

Company’s mission has always been to offer each woman personalized treatment. Clinique has always been synonymous with beautiful skin.

Moreover, when Estée Lauder met Carol Phillips, a young American journalist, there was an immediate affinity between the two.

Estée found the idea of creating a new line of young and unconventional beauty that addressed women in a new way irresistible.

Almost 50 years later, what is perhaps most incredible is the legacy left by Carol Phillips, who disappeared in 2006, from her spirit and philosophy.

It is no coincidence that the 3-Phase System remains essential and is still a best-seller.

Despite the fact that many other products have been launched in recent years.

These products have been so successful because the company has been able to understand the needs of women, and to provide them with products that meet these needs.