Moncler Eyewear

Born in The Mountains, Lives in The City

The Moncler brand was founded in 1952 in Monestier-de-Clermont, in the mountains near Grenoble, with a vocation for sportswear for the mountains. Starting in 2003, with the entry of Remo Ruffini into the Group's capital, a process of repositioning of the brand began through which Moncler products took on an increasingly unique and exclusive character to evolve from a line of products intended for purely sports use, to versatile lines that customers of all genders, ages, identities and cultures can wear on any occasion and where the outerwear, despite being the identifying garment of the brand, is gradually and naturally accompanied by complementary products. Under his guidance, Moncler pursues a philosophy aimed at creating unique products of the highest quality, versatile and in continuous evolution, but at the same time always faithful to the DNA of the brand guided by the motto "born in the mountains, lives in the city". Tradition, uniqueness, quality, coherence and energy have always been the distinctive characteristics of Moncler, which over the years has been able to evolve while remaining consistent with its DNA, its tradition and the identity of the brand, in a continuous search for an open dialogue with its many consumers around the world.

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