See The World Like You've Never Seen
Maui Jim started in 1987 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could protect eyes from intense glare and harmful UV while bringing the brilliant colors of the island to life, we engineered the revolutionary PolarizedPlus2® lens. What began as our Classic Collection of seven styles, has evolved into over 125 styles of sunglasses, all of which are polarized and protect from 100 % of harmful UVA and UVB rays, and over 125 styles of eyeglasses. Our original office is located in Lahaina, Maui, and we still design and test all of our sunglasses there.
Honokalani beach, on the road to Hana, reveals a natural marvel with the stark contrast of black sand, lush greenery and turquoise waters.
Honokalani beach, on the road to Hana, reveals a natural marvel with the stark contrast of black sand, lush greenery and turquoise waters.
Hidden along the Road to Hana, Huelo is known as the little village of Hawaii forgotten by time, a sort of untouched paradise reminiscent of early Hawaiian life.
Hidden along the Road to Hana, Huelo is known as the little village of Hawaii forgotten by time, a sort of untouched paradise reminiscent of early Hawaiian life.
Hidden along the Road to Hana, Huelo is known as the little village of Hawaii forgotten by time, a sort of untouched paradise reminiscent of early Hawaiian life.
Hidden along the Road to Hana, Huelo is known as the little village of Hawaii forgotten by time, a sort of untouched paradise reminiscent of early Hawaiian life.
Experience your outdoor world in new light. Kōkua’s blunt rectangular silhouette is showcased in a playful color palette with a unique airbrushed black-aqua-yellow gradient on the temple interior and our vintage logo in high relief.
Experience your outdoor world in new light. Kōkua’s blunt rectangular silhouette is showcased in a playful color palette with a unique airbrushed black-aqua-yellow gradient on the temple interior and our vintage logo in high relief.
Experience your outdoor world in new light. Kōkua’s blunt rectangular silhouette is showcased in a playful color palette with a unique airbrushed black-aqua-yellow gradient on the temple interior and our vintage logo in high relief.
Experience your outdoor world in new light. Kōkua’s blunt rectangular silhouette is showcased in a playful color palette with a unique airbrushed black-aqua-yellow gradient on the temple interior and our vintage logo in high relief.
The Kahuna frames have been a Maui Jim bestseller for more than 15 years, and for good reason. Made from lightweight, durable SuperThin Glass and available in multiple different lens colors, these rectangular polarized sunglasses styles are always a safe bet.
Keahi’s modern styling inspires a balanced expression for a variety of face shapes. A bold angular framework, this modern flat-top rectangular silhouette is aptly paired with SuperThin Glass lenses for the absolute crispest optics of your daily adventures.
Keahi’s modern styling inspires a balanced expression for a variety of face shapes. A bold angular framework, this modern flat-top rectangular silhouette is aptly paired with SuperThin Glass lenses for the absolute crispest optics of your daily adventures.
Keahi’s modern styling inspires a balanced expression for a variety of face shapes. A bold angular framework, this modern flat-top rectangular silhouette is aptly paired with SuperThin Glass lenses for the absolute crispest optics of your daily adventures.
Explore or relax with Mamalu Bay. This injected nylon framework is paired with SuperThin Glass lenses for a rectangular silhouette with the absolute crispest optics. Lightweight and versatile, Mamalu Bay easily takes your adventures from the shorelines to the mountain tops.
Explore or relax with Mamalu Bay. This injected nylon framework is paired with SuperThin Glass lenses for a rectangular silhouette with the absolute crispest optics. Lightweight and versatile, Mamalu Bay easily takes your adventures from the shorelines to the mountain tops.
Explore or relax with Mamalu Bay. This injected nylon framework is paired with SuperThin Glass lenses for a rectangular silhouette with the absolute crispest optics. Lightweight and versatile, Mamalu Bay easily takes your adventures from the shorelines to the mountain tops.
There truly is only One Way to enjoy the outdoors — with protected and vibrant views through the lenses of the latest addition to our rectangular collection. Constructed with carbon fiber, this style presents a hypoallergenic, lightweight and durable framework.
There truly is only One Way to enjoy the outdoors — with protected and vibrant views through the lenses of the latest addition to our rectangular collection. Constructed with carbon fiber, this style presents a hypoallergenic, lightweight and durable framework.
There truly is only One Way to enjoy the outdoors — with protected and vibrant views through the lenses of the latest addition to our rectangular collection. Constructed with carbon fiber, this style presents a hypoallergenic, lightweight and durable framework.
There truly is only One Way to enjoy the outdoors — with protected and vibrant views through the lenses of the latest addition to our rectangular collection. Constructed with carbon fiber, this style presents a hypoallergenic, lightweight and durable framework.