The Original Home Perfume
CULTI MILANO was born of an intuition from the eclectic mind of Alessandro Agrati: namely his perception, which was incredibly ahead of its time, that spaces and objects might have their own scent too; that it was possible to surround oneself with olfactory quality, in addition to beautiful things in pleasant rooms.
It was 1988 when Agrati embarked upon his personal research into the link between the design world and the world of the senses, something that would revolutionise the very way in which people experience spaces and objects.
“The idea of creating a Culture of ambience, which incredibly enough was lacking in our world, in this era.”
This inspired the name CULTI. The project, interweaving culture and style, has over the past 30 years followed a carefully-crafted creative pathway, leading it to become a brand with a distinctly personal spirit. Personal like culture, which is moulded from our everyday experiences. Personal like a scent, with the power to conjure up memories. For indeed, CULTI is much more than a home fragrance.
“CULTI is the opportunity for a person to choose their own fragrance, which will accompany them in their homes and in their life.”
CULTI offers a completely new concept of perfumery: bouquets are unnecessary when we have access to such incredibly simple and recognisable fragrances, like the unique inimitable raw materials given to us by nature and by Italy. Each fragrance is carefully designed by the Olfactory Laboratory to be unique and timeless, but also to be able to harmonise in a remarkable, deliberate way with all the other fragrances, while offering people their own precious chance to choose which scent to breathe in around them or on their most beloved objects, which memory to experience. Perfumes that always smell good.
“Once you’ve chosen which perfume is for you, the next step is to diffuse it in a natural, lasting way.”
Rattan sticks are the natural progression of this approach. The system was first invented by CULTI in 1990, to allow us to be constantly accompanied by our chosen scent in every room. Along with the bottle, which recalls traditional milk bottles, the rattan sticks became elegant, simple, scented iconic design pieces: and there you have it, the Culture of ambience.
The Values of Culti Milano
Originality
“The fragrance belongs to the individual, not the home. Highly personal, and therefore original.”
Original, just like the way the brand conceives its essences. Original, like the rattan stick diffuser invented in 1990.
Original, like the personality of each of us. Refined fragrances that can be blended in a highly personal way, while remaining extremely delicate. Inimitable.
Quality
“We are Italian, from a country rich in unparalleled raw materials, which must be perceived.”
Nature offers inspiration, by creating wonders with very few ingredients.
Incredibly uncomplicated fragrances in which one, superior quality main ingredient can be recognised, accompanied by a handful of others which either accentuate it or soften it.
Design
“An object can be scented, as well as beautiful, to stimulate the senses.”
The extreme simplicity and elegance of the fragrance is carried through to the flacons and bottles with the shape of traditional milk bottles.
These emblematic objects interweave the world of design with the sensory sphere.
Responsibility
“Culture of Ambience means creating a space for the individual, of the individual, where the objects and the senses meet.”
Care for our surroundings and for the connection between our space and our senses takes on a higher meaning at Dynamo Camp. This is a Recreational Therapy camp devised especially to allow children with serious illnesses to feel like kids again.
A wonderfully cheerful place for them to play, where the real cure is laughter, and where happiness is the medicine By purchasing a CULTI MILANO home fragrance, you will be helping one child spend a week at Dynamo Camp.
The Original Home Perfume
CULTI MILANO was born of an intuition from the eclectic mind of Alessandro Agrati: namely his perception, which was incredibly ahead of its time, that spaces and objects might have their own scent too; that it was possible to surround oneself with olfactory quality, in addition to beautiful things in pleasant rooms.
It was 1988 when Agrati embarked upon his personal research into the link between the design world and the world of the senses, something that would revolutionise the very way in which people experience spaces and objects.
“The idea of creating a Culture of ambience, which incredibly enough was lacking in our world, in this era.”
This inspired the name CULTI. The project, interweaving culture and style, has over the past 30 years followed a carefully-crafted creative pathway, leading it to become a brand with a distinctly personal spirit. Personal like culture, which is moulded from our everyday experiences. Personal like a scent, with the power to conjure up memories. For indeed, CULTI is much more than a home fragrance.
“CULTI is the opportunity for a person to choose their own fragrance, which will accompany them in their homes and in their life.”
CULTI offers a completely new concept of perfumery: bouquets are unnecessary when we have access to such incredibly simple and recognisable fragrances, like the unique inimitable raw materials given to us by nature and by Italy. Each fragrance is carefully designed by the Olfactory Laboratory to be unique and timeless, but also to be able to harmonise in a remarkable, deliberate way with all the other fragrances, while offering people their own precious chance to choose which scent to breathe in around them or on their most beloved objects, which memory to experience. Perfumes that always smell good.
“Once you’ve chosen which perfume is for you, the next step is to diffuse it in a natural, lasting way.”
Rattan sticks are the natural progression of this approach. The system was first invented by CULTI in 1990, to allow us to be constantly accompanied by our chosen scent in every room. Along with the bottle, which recalls traditional milk bottles, the rattan sticks became elegant, simple, scented iconic design pieces: and there you have it, the Culture of ambience.
The Values of Culti Milano
Originality
“The fragrance belongs to the individual, not the home. Highly personal, and therefore original.”
Original, just like the way the brand conceives its essences. Original, like the rattan stick diffuser invented in 1990.
Original, like the personality of each of us. Refined fragrances that can be blended in a highly personal way, while remaining extremely delicate. Inimitable.
Quality
“We are Italian, from a country rich in unparalleled raw materials, which must be perceived.”
Nature offers inspiration, by creating wonders with very few ingredients.
Incredibly uncomplicated fragrances in which one, superior quality main ingredient can be recognised, accompanied by a handful of others which either accentuate it or soften it.
Design
“An object can be scented, as well as beautiful, to stimulate the senses.”
The extreme simplicity and elegance of the fragrance is carried through to the flacons and bottles with the shape of traditional milk bottles.
These emblematic objects interweave the world of design with the sensory sphere.
Responsibility
“Culture of Ambience means creating a space for the individual, of the individual, where the objects and the senses meet.”
Care for our surroundings and for the connection between our space and our senses takes on a higher meaning at Dynamo Camp. This is a Recreational Therapy camp devised especially to allow children with serious illnesses to feel like kids again.
A wonderfully cheerful place for them to play, where the real cure is laughter, and where happiness is the medicine By purchasing a CULTI MILANO home fragrance, you will be helping one child spend a week at Dynamo Camp.
Sculpted, square-shaped bottles in thick glass with Dark Brown maple wood cap. The bold, distinct features of the CULTI DECOR line add a touch of character to any room. Linfa: Rediscovering oneself while strolling through woodland, that slopes down to the sea. A stimulating blend of subtlety and potency, from tiny lustrous berries and white blossoms, to...
Sculpted, square-shaped bottles in thick glass with Dark Brown maple wood cap. The bold, distinct features of the CULTI DECOR line add a touch of character to any room. Mareminerale: The sun rises above the sea: footsteps land softly on the shore, absorbing the pungent energy of iodine and the damp smell of driftwood smoothed by the rocking of the waves.
Sculpted, square-shaped bottles in thick glass with Dark Brown maple wood cap. The bold, distinct features of the CULTI DECOR line add a touch of character to any room. Mediterranea: The Apulian countryside in all of its fertile abundance, with pomegranate trees and prickly pears laden with fruits peeking above the drystone walls. Wandering into the...
Sculpted, square-shaped bottles in thick glass with Dark Brown maple wood cap. The bold, distinct features of the CULTI DECOR line add a touch of character to any room. Fuoco: A velvety night descends upon the citrus orchards and lemon groves after a fiery hot day, among the hypnotic chirping of the cicadas. The air vibrates with expectation, charged with...
Sculpted, square-shaped bottles in thick glass with Dark Brown maple wood cap. The bold, distinct features of the CULTI DECOR line add a touch of character to any room. Mountain: The cosy atmosphere of a mountain chalet, with the warm logs in the fireplace giving off their delicate, slightly balsamic, almost oriental aroma.
Sculpted, square-shaped bottles in thick glass with Dark Brown maple wood cap. The bold, distinct features of the CULTI DECOR line add a touch of character to any room. Terra: Placing your bare palms on the warm earth of Morocco at dusk, you feel a quiet force rising up from the ground and lifting the spirits, drawing energy from the citrus trees and...
Sculpted, square-shaped bottles in thick glass with Dark Brown maple wood cap. The bold, distinct features of the CULTI DECOR line add a touch of character to any room. Aqqua: A wide-open sea view, one glance sweeping across the bay, the mountain sliding into the deep blue, and the villages perched up high, resembling a painting. A place of natural...
Sculpted, square-shaped bottles in thick glass with Dark Brown maple wood cap. The bold, distinct features of the CULTI DECOR line add a touch of character to any room. Acqua: A period mansion with a terrace jutting out over the lake, its enchanting garden in full bloom. A stroll around its facades and balconies, onto which a wild rose has climbed...
Sculpted, square-shaped bottles in thick glass with Dark Brown maple wood cap. The bold, distinct features of the CULTI DECOR line add a touch of character to any room. Tessuto: Walking through a cotton field, hands open, caressing the fluffy bolls. Touching the lightness of fine silk weaves and natural linens on Lake Como; closing your eyes and breathing...
Sculpted, square-shaped bottles in thick glass with Dark Brown maple wood cap. The bold, distinct features of the CULTI DECOR line add a touch of character to any room. Aramara: A sunny day in the countryside, infused with the reassuring aroma of citrus peel. The scent of the fruits is dispersed and remains suspended between a pleasant bitterness and a...
Sculpted, square-shaped bottles in thick glass with Dark Brown maple wood cap. The bold, distinct features of the CULTI DECOR line add a touch of character to any room. Aria: The sharp intensity of white flowers is mellowed by a gust of sea breeze, which ruffles our hair and clears our thoughts as it blows through the windows one stormy morning. A...
The iconic Black Label line, with black squared bottles varnished with an opaque effect, is becoming larger presenting the two most desirable fragrances of Culti Milano: dynamic Aramara and delciate Tessuto. In the Magnum and 500 ml dimension, the Black Label line adds to the location a decisive character. Culti's Stile bottle changes its suit and wears...
The iconic Black Label line, with black squared bottles varnished with an opaque effect, is becoming larger presenting the two most desirable fragrances of Culti Milano: dynamic Aramara and delciate Tessuto. In the Magnum and 500ml dimension, the Black Label line adds to the location a decisive character. Culti's Stile bottle changes its suit and wears...
The iconic Black Label line, with black squared bottles varnished with an opaque effect, is becoming larger presenting the two most desirable fragrances of Culti Milano: dynamic Aramara and delciate Tessuto. In the Magnum and 500ml dimension, the Black Label line adds to the location a decisive character. Culti's Stile bottle changes its suit and wears...
The iconic Black Label line, with black squared bottles varnished with an opaque effect, is becoming larger presenting the two most desirable fragrances of Culti Milano: dynamic Aramara and delciate Tessuto. In the Magnum and 500ml dimension, the Black Label line adds to the location a decisive character. Culti's Stile bottle changes its suit and wears...
Frosted glass bottles with golden serigraphy and natural wood cap. The aesthetic character of the CULTI WINTER line evokes purity and elegance. Noblesse: Crystal from the night sky in Winter. The warmth of a home, the cosy, familiar aromas of cinnamon, ginger, star anise enhanced by the sweetness of vanilla. A warming fragrance.
The STILE bottle 500 ml size is painted in white for the occasion and matches with the maple cap. Its beautiful screen printed red name is shown on the front of the bottle.
Riva Diffuser Mareminerale: The sun rises above the sea: footsteps land softly on the shore, absorbing the pungent energy of iodine and the damp smell of driftwood smoothed by the rocking of the waves. The vigour of a dawn walk along the water’s edge.
Supreme Amber is presented in a 500ml Stile bottle with a transparent glass, which intensifies amber's color giving the bottle a classy aspect. Supreme Amber: a soft sunset at the end of September in the middle of a park, when the summer slowly fades into autumn. The warm atmosphere made sparkling by a fresh breeze.
Pomegranate is presented in a 500 ml classy Decor bottle with a transparent glass and the maple cap varnished in manganese, an elegant design object which enriches the location and the atmosphere thanks to its fair character. The sour taste of the peach, grapefruit, cassis, pomegranate and cedar are well combined with coconut, peony flower and sugar.
Cylindrical serigraphed bottle in transparent PET with Trigger. Elegance and minimalism come together in the Bianco D'Amalfi capsule collcetion by CULTI Milano. Enjoy CULTI's most iconic fragrances instantly with this handy spray diffuser. Bianco D'Amalfi: the overpowering seduction of a magical, poetical and seductive place.