Liu Jo

Contemporary Italian Brand since 1995 - Dress to Express

Lightness, elegance, femininity and evolution could be the keywords that distinguish the Liu Jo brand. The brand is yet another Italian excellence born from a family passion and the entrepreneurial ability of two brothers, which has become an international brand and recognized as a symbol of Made in Italy quality. The Liu Jo company was founded in 1995 in Carpi, in the province of Modena by two brothers: Marco and Vannis Marchi. The name of the brand derives from the nicknames that Marco Marchi (JO) and his former partner (LIU) used in their youth. Initially, the brand was mainly associated with denim, but over time its assortment has evolved. The corporate journey begins at home with the Liu Jo and Liu Jeans collections, first in multi-brand stores and later in mono-brand stores also abroad. The consecration as an internationally successful fashion brand arrives in 2008 with the Bottom Up jeans line and a television campaign.

Presentation Liu Jo