Doria 1905

Handmade Passion since 1905

… 110 years of artisan passion, a partnership of entrepreneurial genius and refined tailoring …

Handmade Passion

Doria 1905 it’s a line of hats resulting from tradition, craftsmanship and quality: an Italian brand deeply rooted in fashion design tradition of ‘fatto a mano’ (handmade production). A timeless classically inspired product, enacting a new way to be modern.

A timeless classically inspired product, enacting a new way to be modern. Flat caps, trilbies, cloches, berets, caps, fedoras: these are the expressions of a natural, polished style, an accessible, modern elegance.

The greatest care and attention are devoted to material selection, to detail finishing, respecting ‘made in Italy’ history and tradition, keeping those manufacturing, passed down from generation to generation, unchanged, yet innovating them with advanced techniques.

Doria1905 offers a classic hat restyling, made with humour and rigour, inspired by a refined and linear imagination.

Identity

It was the early 20th century when D’Oria family settled down in the city of Maglie, coming from Avellino, area that was reached in the Middle Ages after fleeing the siege of Oria, city in the ground of Brindisi.

This was the site of an erudite Jewish community, one of the most famous and important in Europe, between the 7th and the 10th century, therefore the emblem of the city of Oria, that is still on the “Jewish Gate”, was selected since then as the crest of D’Oria Company.

Neo B Lab S.p.a.

In Neo B Lab S.p.a new ideas are always born for which innumerable tests are required to obtain an ever better product, with the most innovative finishing and technical qualities - and able to face the most demanding international market. The structure is at the complete disposal of the customer at all stages • product development, materials research, the study of new forms, stylistic proposals and technical solutions.

It is no coincidence that we produce hats for the most prestigious and demanding international fashion houses with which we collaborate actively and with their projects from stylistic and material research, up to the realization of the finished product.

We are able to give you all the most competent and professional support to assist you in realizing the style by creating unique pro-otities based on your indications, in finding the most suitable fabrics and materials for your needs, performing the repetitions of the ampionaries and obviously carry out the production on your own. Furthermore we can support the client in the study and production of accessories complementary to the headgear.

Upper Class

The refined world of Doria 1905 tells its story above the lines, starting from tradition, expressing itself in precious hats, with essential lines and accurate and unique forms of workmanship.

A mix of dark colours which range from SARACEN black to NIGHT blue, to SMOKY grey, the colours of the fogs of Oria, of Hebrew garments, of winter skies and of Salento seas.

Origins

It was 1905 when Doria opened a small tailoring workshop in the heart of Maglie, where skilled artisan hands created the first hats which have brought the brand worldwide fame. It is from those hands that the traditional flat cap was born, produced with pieces of fabrics one different from the other.

A tribute to the Salento lands of the early 20th century, the characteristic colours of the natural and rustic elements light up: PINE green, OLIVE green, ROCK, TUFF, EARTH, HONEY and MALVASIA.

Less is More

1937: the workshop becomes an atelier; it has a new home in the candid city with its baroque palaces in Lecce stone. It is the era of Dixieland, elegance, of the rigour of war and of rebirth, which sees the new imposing factory outside Maglie (1960).

Doria 1905 celebrates this stage of its history with a tribute to jazz and to pure, informal lines, interpreted in TUFF beige, SALT white, LIGHT cream, SAND and SEA URCHIN.

Baroque Tale

2012: This year marks the turnaround and revival of the brand. Futuristic and dandy, with an eye to tradition, sophisticated but playful. In a flash, the past and the future of Doria 1905 in the hats which interpret the rebirth of the brand.

The classic shapes play with mixes of materials in the wine tones of the dark NEGRAMARO, the softer PRIMITIVO, and the WINE Bordeaux, the deep COCOA and the unexpected FICOMORO violet, toned down and refined by the SMOKY grey.

1905 - Maglie - 2015 - 110 Years of Traditions and Italian Craftmanship

110 years: stories which cross the decades untarnished, infinite values and meanings, like unforgettable traces of an unrenounceable past with innovates itself in a contemporary moob.

Four stories which reveal all the savoir-faire of the brand, culminating in the celebration of its 110-years history with an ectraordinary limited and numbered Edition, produced for the occasion in three versions, realized in just 1905 specimens.

The journey of the hat in all its styles winds its way through the ages, the fashions and the manners in a weave of values and passion, in an unusual succession of stories.

Products Doria 1905