MAC Cosmetics

Make-Up that Made History

MAC - Make-Up Art Cosmetics - was born in Toronto in Canada. The Make-up artist and photographer Frank Toskan and Frank Angelo, owner of a beauty salon, were looking for a make-up that looked good in photography and not finding it they decided to create their own. Following the growth of the credits in the magazines and the popularity due to the word of mouth, the couple decided to launch M · A · C in March 1984 in a corner of a department store in Toronto. Their approach was practical but chic, the products were packaged in black containers and unlike most of the existing make-up brands, which were mainly skincare companies, M · A · C chose to assert itself only as a color authority. The corner was manned exclusively by professional make-up artists, a novelty for the time. The brand brought about a revolution in the market, offering a wide range of products that combined professionalism with a glamorous style.

Presentation MAC Cosmetics