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Moschino


The History of Italian Fashion



The Maison was founded by Franco Moschino in 1983, and from that moment starts an expansion that gives the sense of what the 80s were for the history of Italian fashion. Franco Moschino was born in Abbiategrasso in 1950 and entered the Academy of Fine Arts in Milan at only 17. Cultivating the dream of becoming a painter. His passion for fashion happened by chance: he started working as a freelance illustrator for important magazines, including Gianni Versace. He started working as a freelance illustrator for important magazines, including Gianni Versace. From that moment his vision of fashion changed profoundly. His collections were a tool for reflecting society with irony. In fact, every detail on his shows had a precise meaning even if his clothes were so colorful, exaggerated, extravagant. After these years, he changed her mind. The designer's philosophy was to make fashion affordable for everyone; he had to create masterpieces being sure that everyone can enjoy it.


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