A Category of One
A definition you can’t own, you can only earn. And DITA has earned it over 20 years.
Reinvented Eyewear
You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames.
But you will always feel its presence when you hold it in your hands.
Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.
History
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology.
With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
Unique
DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.
What Makes DITA a Category of One?
DESIGN THAT FINDS BEAUTY IN PURPOSE.
CRAFTSMANSHIP THAT CELEBRATES THE UNSEEN.
CULTURE THAT TRANSCENDS CONVENTION.
DITA Collection
From innovating ultra-thin acetates in the DITA-FEATHERLIGHT collection, to our stainless-steel metal core lamination technique found in DITA-LAMINATE, or the character frames defined within the DITA-SERIES collection, the list of DITA's innovations in eyewear is unrivaled, offering a vision for the future as memorable as its past.
A Category of One
A definition you can’t own, you can only earn. And DITA has earned it over 20 years.
Reinvented Eyewear
You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames.
But you will always feel its presence when you hold it in your hands.
Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.
History
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology.
With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
Unique
DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.
What Makes DITA a Category of One?
DESIGN THAT FINDS BEAUTY IN PURPOSE.
CRAFTSMANSHIP THAT CELEBRATES THE UNSEEN.
CULTURE THAT TRANSCENDS CONVENTION.
DITA Collection
From innovating ultra-thin acetates in the DITA-FEATHERLIGHT collection, to our stainless-steel metal core lamination technique found in DITA-LAMINATE, or the character frames defined within the DITA-SERIES collection, the list of DITA's innovations in eyewear is unrivaled, offering a vision for the future as memorable as its past.
At DITA, the pursuit of excellence is a way of life. Inspired by Hollywood’s iconic Golden Age, our timeless American designs can take as many as 320 separate steps over 8 months to create
At DITA, the pursuit of excellence is a way of life. Inspired by Hollywood’s iconic Golden Age, our timeless American designs can take as many as 320 separate steps over 8 months to create
Meticulously engineered to harness the ever-changing properties of light, Rikton - Type 402 employs an innovative photochromic dual-lens construction for an unparalleled visual experience.
Drawing inspiration from the practical world of aviation and the futuristic vision of science-fiction films of the 1920’s -1940’s, Spacecraft is a hybrid frame celebrating the past, present, and future of flight and exploration.
Drawing inspiration from the practical world of aviation and the futuristic vision of science-fiction films of the 1920’s -1940’s, Spacecraft is a hybrid frame celebrating the past, present, and future of flight and exploration.
Drawing inspiration from the practical world of aviation and the futuristic vision of science-fiction films of the 1920’s -1940’s, Spacecraft is a hybrid frame celebrating the past, present, and future of flight and exploration.
An experimental version of DITA’s Flight-Series frames, the Symeta Type-403 gives new dimension to the classic aviator, offering DITA’s first 8-base wraparound lens in over a decade.
An experimental version of DITA’s Flight-Series frames, the Symeta Type-403 gives new dimension to the classic aviator, offering DITA’s first 8-base wraparound lens in over a decade.
An experimental version of DITA’s Flight-Series frames, the Symeta Type-403 gives new dimension to the classic aviator, offering DITA’s first 8-base wraparound lens in over a decade.
The latest installment in the System-Series, SYSTEM-TWO employs a single thin titanium exoskeleton to achieve an elegant new take on a classic round aviator.
The latest installment in the System-Series, SYSTEM-TWO employs a single thin titanium exoskeleton to achieve an elegant new take on a classic round aviator.
Lineus introduces DITA’s most innovative sun clip concept to date, adapting the label’s signature cutout acetate frames to achieve a simple, elegant solution for convertible sun lenses.
Lineus introduces DITA’s most innovative sun clip concept to date, adapting the label’s signature cutout acetate frames to achieve a simple, elegant solution for convertible sun lenses.
Lineus introduces DITA’s most innovative sun clip concept to date, adapting the label’s signature cutout acetate frames to achieve a simple, elegant solution for convertible sun lenses.
The second iteration in the NACHT-SERIES, Nacht-Two is a brooding wrap frame that transcends the confines of genre to occupy a category all its own.
The second iteration in the NACHT-SERIES, Nacht-Two is a brooding wrap frame that transcends the confines of genre to occupy a category all its own.
Fittingly, the book my girlfriend was reading that night would serve as inspiration for Daytripper.
DITA’s signature chunky acetate frames are back — Muskel is leading the way. Cut from one of the industry’s heaviest acetate and adorned with sophisticated finishes, it’s a future classic that’s built to last for generations.
DITA’s signature chunky acetate frames are back — Muskel is leading the way. Cut from one of the industry’s heaviest acetate and adorned with sophisticated finishes, it’s a future classic that’s built to last for generations.
DITA’s signature chunky acetate frames are back — Muskel is leading the way. Cut from one of the industry’s heaviest acetate and adorned with sophisticated finishes, it’s a future classic that’s built to last for generations.
Aggressively styled with a fresh weight and proportion, SHOWGOER lands a knockout punch to the traditional 1950s cat-eye frame.