Fendi

Founded in 1925 in Rome

The Fendi adventure began in 1925 on Via del Plebiscito, a busy street whose location in the heart of Rome made it a main thoroughfare used by the transalpine aristocracy. Adele and Edoardo Fendi opened a small and medium leather goods shop and set up what was then a secret fur workshop. The shop was set in an area through which nobility would ride on their way to excursions by the sea, and Adele, watching the passing carriages, was inspired by the horse’s beautiful saddles and bridles to create a line of handbags using those same techniques. Success came quickly, already in the 30s the finest furs and leather accessories of the Fendi laboratory reached international fame thanks to the rich ladies in visit to the Eternal City who had a penchant for Italian craftsmanship.

Presentation Fendi