Versace

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The history of the Versace brand is first of all a family story that begins in Reggio Calabria in the ‘50s when little Gianni played in his mother tailor shop, where he learned the basics of the trade, because if it is true that in the years of greatest success he was called with just about any appellative, he always called himself a tailor. In the same shop grew his older brother Santo, whose interest in fashion will be directed towards the management aspect, and the younger sister Donatella who followed in Gianni’s footsteps and for whom she was muse and right arm. In 1972 Gianni Versace decides to depart from Calabria to go to Milan and work as a free lance designer initially making up a collection for a clothing firm called "Florentine Flowers". Versace's ready-made apparel was an instant success so the designer decided to stay on in Milan and the following year began collaborating with Callaghan, Complice, and Genny.

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