A Category of One
DITA - A Category of One. A definition you can’t own, you can only earn. And DITA has earned it over 20 years. You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged. Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation. DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.
FIRAZ was born from the reimagination of the popular Statesmen series, featuring a new browline shape that is more wearable than ever before.
FIRAZ was born from the reimagination of the popular Statesmen series, featuring a new browline shape that is more wearable than ever before.
FIRAZ was born from the reimagination of the popular Statesmen series, featuring a new browline shape that is more wearable than ever before. This unisex frame was constructed for harmonic flow with its seamless browline to bridge transfer.
GRAND EMPERIK evokes the quiet luxury that is the standard for DITA opticals . Inspired by the two-toned look of luxury watches, GRAND EMPERIK is effortless in its dual employment of statement and subtlety.
GRAND EMPERIK evokes the quiet luxury that is the standard for DITA opticals . Inspired by the two-toned look of luxury watches, GRAND EMPERIK is effortless in its dual employment of statement and subtlety.
GRAND EMPERIK evokes the quiet luxury that is the standard for DITA opticals . Inspired by the two-toned look of luxury watches, GRAND EMPERIK is effortless in its dual employment of statement and subtlety.
GRAND EMPERIK evokes the quiet luxury that is the standard for DITA opticals . Inspired by the two-toned look of luxury watches, GRAND EMPERIK is effortless in its dual employment of statement and subtlety.
GRAND EMPERIK evokes the quiet luxury that is the standard for DITA opticals .
LOTOVA is an intelligent optical design offering a delicate shape found within feminine details.
LOTOVA is an intelligent optical design offering a delicate shape found within feminine details.
LOTOVA is an intelligent optical design offering a delicate shape found within feminine details.
Building upon the success of the Union, we created UNION-TWO, transforming the frame through a semi rimless approach.
Building upon the success of the Union, we created UNION-TWO, transforming the frame through a semi rimless approach.
Building upon the success of the Union, we created UNION-TWO, transforming the frame through a semi rimless approach.
The importance of versatility is an essential skill for the human experience and was the inspiration behind BREHM, which is a lightweight optical frame that offers a comfortable yet versatile style.
Dita-Laminate. Custom Laser-Etched Stainless Steel Internal Core Encased In Laminated Acetate.
ZOTAX is the first of its kind as a powerful oversized optical design, amplified by the introduction of a new color profile: Phantom Cloud, Mariner Blue and Saree Yellow.
Creating an electric presence in the collection, THAVOS puts a modern twist on the foundational frames in DITA’s legacy. THAVOS introduces a unique 8-hex screw hardware playing with the balance of power and intricacy.
Creating an electric presence in the collection, THAVOS puts a modern twist on the foundational frames in DITA’s legacy. THAVOS introduces a unique 8-hex screw hardware playing with the balance of power and intricacy.
Creating an electric presence in the collection, THAVOS puts a modern twist on the foundational frames in DITA’s legacy. THAVOS introduces a unique 8-hex screw hardware playing with the balance of power and intricacy.
VATIZA is a lightweight round optical frame that was inspired by the cyclical nature of design and the reinvention of self, reflective in the circular frame design and DITA’s innate values of continual evolution.